SEO (search engine optimization) is constantly evolving. Despite recent changes, the importance of content in SEO has remained constant. By optimizing your web pages, you make your website more accessible to people using Google and other search engines to find keywords related to your business. But do you know how to SEO-optimize content? This article …
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7 Tested Ways to Use Your eCommerce Blog to Capture Leads
Creating an eCommerce blog is one of the top three strategies to increase brand awareness online, organic traffic, and SEO. Your eCommerce platform can generate new leads, educate customers, and most importantly, collect leads for future transactions. How do I use my eCommerce blog to grab leads? Here are eight tried and true techniques to …
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6 Shopify Tips You Need To Be Successful
It was a year of surprises for many business owners. More people opened totally online stores. Those retailers almost definitely utilize Shopify. So here are six Shopify strategies to help you stand out from the crowd. Shopify is used by over 1.7 million online businesses worldwide. They help sellers swiftly set up their stores and …
How to Build a Successful Online eCommerce Marketplace
Websites that sell products online are booming. In 2019, the largest online marketplaces including Amazon, eBay, Alibaba, Etsy, etc. accounted for 58 percent of global online sales. People favor multi-vendor markets for a variety of reasons, including lower prices, greater product quality, and better customer service. Get in Contact with Different Sellers Ask merchants on …
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5 Tips for Next-Generation eCommerce Marketing
eCommerce is tremendously busy right now. As the world reopens and the pendulum swings back to brick and mortar, marketers are under pressure to make up for losses made earlier in the year. So here are the 5 essential takeaways to help you improve your marketing. 1. Present data with patience and care Michel Guillet, …
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3 eCommerce Marketing Mistakes Not to Repeat
1. Slow and unfriendly mobile store A website that takes more than 3 seconds to load loses 40% of its visitors! A one-second delay can reduce conversion rates by 7%. Globally, m-commerce will expand from $128.4 billion in 2019 to $418.9 billion in 2024. Isn’t that more serious than you thought? These figures clearly define …
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Why Conversion Rate Optimisation Is the Most Important Element of PPC
CRO (Conversion rate optimization) is the process of improving your landing pages, sponsored ads, and website design to increase your conversion rate. It’s the most vital part of your PPC campaigns because it helps convert traffic into sales or leads. Instead of increasing search engine rankings and click through rates from the SERPs to increase …
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Facebook Marketing Tips for Small Businesses
Running a small but successful business requires a lot of help. Marketing your business takes time and energy between billing customers, generating new leads, and managing employees. So, where is the extra push coming from? Social media marketing networks like Snapchat and Facebook can help your marketing department. Business social networking is now the norm …
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How to Get More Email Subscribers
Do you want more email subscribers? You are not alone. Email marketing is one of the best ways to increase sales and convert prospects. Yes, you’ve succeeded in building your lead list. Now you have to persuade those who gave you their name and email address to engage with your business. This task may appear …
How to Run a Successful First Email Marketing Campaign
Email is here to stay. Globally, there are 3.7 billion email users, with 4.1 billion expected by 2021. Also, people check their emails multiple times a day, so if you’re trying to market your business, an email marketing campaign can get your name into thousands of inboxes. But sending a promotional email isn’t enough. Every …
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