It was a year of surprises for many business owners. More people opened totally online stores. Those retailers almost definitely utilize Shopify. So here are six Shopify strategies to help you stand out from the crowd.
Shopify is used by over 1.7 million online businesses worldwide. They help sellers swiftly set up their stores and start selling their goods. But increasing competition brings simplicity.
The ease of access to online selling makes it tough to stand out. It’s difficult to get clients’ attention. Luckily, there are some ways to do so, which we’ll discuss here.
6 Shopify tips for success
First, you must work on your store. It takes more than just making it and expecting people to flock to it for your products.
Taking a few basic steps will help you attract more visitors.
1. Use Shopify for hosting and invest in a domain
Sellers love Shopify’s hosting service. It uses a content distribution network, a system of servers located around the world, to provide information faster to local customers. Customer retention rises with quickness.
Free domain provided by Shopify, however it isn’t configurable. Because Shopify is always in the URL, it can harm your SEO. With a personalized domain, search engines will come to you instead of Shopify.
A domain will cost at least $11 per year, if not more. If you buy one, you keep the authority your domain gains over time, which further enhances its position.
2. Mobile-optimize your website
Globally, 3.5 billion people had smartphones in 2019. Around 3 hours and 43 minutes per day, the average American adult used a phone in 2015. The pandemic will increase that amount in 2020.
Because so many of us use our phones to research products before purchasing in-store, it’s probable your site will be seen on a smartphone. They’ll depart if it’s not mobile-friendly or has bugs.
It’s simple to avoid this. To begin, test your Shopify theme on a mobile device. Shopify will normally adjust your page to look better on mobile, but double-check.
Consider a mobile app if you don’t have one. It can help you attract more app-only clients and improve your store’s ranking in Google mobile searches. It also allows consumers to start a purchase on mobile and finish it on desktop.
Also, if you run paid advertising, you may track how many people click on them on mobile. This can help you decide where to spend your ad cash.
3. Try using whole price numbers
To make things appear cheaper, stores use a cent amount like.99 or.97 at the end of their prices. That’s fine, but it’s not always necessary to undercut your competitors’ prices.
Consider using whole-number prices instead of cents. Companies like Nike do it well. It’s simple to set up in your site settings without having to manually alter each pricing.
4. Invest in images
Never underestimate the value of good imagery. The customer perceives your brand as more professional when your photos are better.
Beautiful photographs may be found for free on sites like Unsplash. That image can be used as a header or background, but for product shots, get a professional. And it will.
Good product photographs aren’t just for your store. Consider Instagram posts, in particular. You may also use them to snap high-end photos of company ambassadors or pair them with consumer feedback.
5. Use plug-ins and integrations
Shopify is very flexible thanks to its plugins and integrations. Find the ones that help you boost your store or solve a problem. Then save the ones that work.
Shopify plugins and integrations can assist with payments and marketing. For example, you may easily integrate Constant Contact with your store.
6. Be clear on the law
Always provide policy information online. This covers refunds and exchanges. If you don’t list anything, it can make you appear less legitimate.
Selling on Shopify comes with a pre-made set of policies. You can edit or use them as is. Examine, learn, and adhere to them. They’re under Legal in the options menu.