How to Increase Online Payment Conversions

eMarketer predicts total online sales of $2.29 trillion in 2021. However, ecommerce conversion rates are still lacking. The conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase. On average, 77.24 percent of shoppers abandoned their carts without paying in 2019, adding to the challenges faced by …

How AI is Changing Digital Marketing

When given enough data, AI can think, read, and react almost like humans. However, it is best known for robotics, speech recognition, and image recognition. Why is Artificial Intelligence gaining popularity? 1. Know your audience better By analyzing data, AI can easily predict target customers’ purchasing behavior and decisions, improve user experience, and deliver what …

How a Good Affiliate Program Can Help SEO/PPC

Introduction Silos have always been an issue in digital marketing, preventing marketers from fully understanding the customer journey. So companies are investing in omnichannel to better understand how marketing channels interact and contribute to overall performance. But most companies always leave out affiliate marketing. It’s one of the few online channels still seen as unique, …

Clean Customer Data Drives Global Growth

With the impact of COVID-19, ecommerce has become our primary shopping method. And as global customers get used to it, it may become a permanent shift. Sellers are focusing on acquiring and retaining buyers who have adjusted to the new reality. During and after COVID-19, retailers must be ready to accept temporary and permanent change. …

3 Email Security Threats Digital Marketers Should Know

Digital marketers are delighted at the prospect of reaching about 4.6 billion global email users by 2025. Email marketing is still one of the highest ROI communication channels in 2021, and that is unlikely to change. Along with the promotion opportunities, email marketing presents many security issues. This increases the need for a robust cyber-security …

Does Your Beauty Brand Need an Influencer Partnership?

Influencer marketing success does not require popular digital influencers. You must also consider their influence and engagement. Ideally, your influencers will create valuable content that aligns with your goals and attracts a targeted audience. The following influencers can work well with beauty brands. Instagram influencers Instagram is used by over 700 million people monthly. But …

The 3 Elements of a Successful Influencer-Generated Content Campaign

Branded content engagement is becoming increasingly difficult. With “brand blindness,” even a slight hint of bias can turn off shoppers and turn them away. Hence the popularity of influencer-generated content. User-generated content is more influential than branded content, according to OfferPop via Adweek. It is more authentic, inspired, and genuine. Create more creative control over …

What Your Emails Communicate To Your Team

Personalities and emails, two seemingly unrelated things, can be linked. In a highly virtual world, the latter reveals much about the former. They may be more obvious than you think. Look no further than your email habits to identify key changes you want to make to increase your daily productivity and success. Do your emails …

4 Ways Email Annoys Your Employees

It can be a gentle wave, a frantic ding, or even a pocket vibration. Email is a fact of life for all employees, no matter how much we talk about the future of work and collaboration. Email keeps us glued to our phones and computers, alerting us to new messages. It’s like a virus going …

How to Effectively Use Video Content in Marketing

These days, social media platforms like TikTok and YouTube are putting video at the forefront of our lives. Making website landing pages more interactive and incorporating video into traditional marketing campaigns has been discovered in business. It’s time to join the video content revolution! Before you start blasting out video content for every item in …