Everyone wants emails delivered right to the inbox. Your email deliverability will improve with a few modifications.
Email deliverability can appear hard due to all the variables that determine inbox placement, but there are simple ways to improve it.
This post covers 4 email marketing deliverability recommended practices to help you optimize newsletters and keep a healthy list.
- Personalize the sender address
- Verify your domain
- Consider dedicated IP
- Avoid spammy-looking emails
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Personalize the sender address
Subject lines are often blamed for low open rates. The sender’s name is what drives opens.
When a recipient sees a recognizable name or brand they enjoy, they’ll open it. Consider best friend’s emails. You’ll open blank subject lines.
Spam filters check if you know your subscribers. Using your own name or a consistent brand name will enhance your open rates, reduce spam complaints, and send your emails to the mailbox.
Use a legitimate email address and an identifiable sender name. Real identities and validated domain names, like [email protected], improve email delivery.
Avoid gmail.com, yahoo.com, etc. for email campaigns. Gmail and Yahoo block them.
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Verify your domain
Domain authentication lets email providers (Gmail, Outlook, etc.) know it’s you sending emails from your address, like an ID card.
To authenticate your domain, you must know where you registered it (your URL). GoDaddy, Bluehost, and WordPress.
Authenticating your domain is a must. Spammers try “email spoofing” to send unauthorized emails from your domain. This hurts domain reputation and email delivery.
Once your domain is authenticated, you can send emails from your confirmed address.
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Consider dedicated IP
MailerLite uses shared IP addresses so email marketers who don’t send enough emails to maintain a good sender reputation can still maintain good deliverability by sending from a good IP address.
If you send 50,000 emails per week, a dedicated IP address may help. This is an IP address only your account sends from, therefore only you can effect its reputation.
It requires a lot of volume to warm up and sustain a solid IP address reputation. If your email sending is slow, your IP reputation may suffer and you may be blocked.
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Avoid spammy-looking emails
No spammers here. No spammer here. Sadly, some spam filters can’t tell excellent emails from spammers.
Gmail and Outlook protect users from spam. They analyse emails for spam trigger words, phrases, and styles.
Unfortunately, spam filters will label your completely legitimate email if you utilized a spammy email technique.
By avoiding these red flags, you’ll reach the inbox faster.