Email marketing is still one of the most effective ways for businesses to reach their target audience online because of the large number of Internet users who have email addresses. An email marketing strategy is a must-have for any online business looking to build and maintain relationships with customers and prospects. Your subscribers will miss out on product launches, promotions and newsletters, for example if you don’t use email marketing to generate new leads in the first place.
Social media marketing campaigns can be extended to email marketing, which has a high conversion rate. It should be an essential part of your online marketing strategy.
Some tactics and strategies to improve your relationships with prospects and customers through email marketing campaigns are as follows:
- Incorporate your email marketing strategy into your social media strategy
- Create an email program that maximizes the likelihood that your messages will be read
- Make an effort to keep your email list active
- Inactive subscribers should be contacted
- Develop campaigns that go viral
Incorporate your email marketing strategy into your social media strategy
Make it a point to invite people to subscribe to your newsletter and blog while you’re active on social media sites like Facebook, Google Places, and Twitter. One tweet or Facebook post at a time, spread the word about them. Don’t overwhelm your audience by sending out too many subscription requests all at once. A free sample of the type of content your prospects and customers can expect from your brand in the future is a good way to give them a free sample upon signing up for your mailing list.
Create an email program that maximizes the likelihood that your messages will be read
Cover technology, signup form optimization, permissions, welcome messages, preheaders, “share this” links, subject lines’ testing, graphic rich HTML-based creative design, and call-to-action. Regularly tracking the success of each and every one of your email campaigns will allow you to create follow-up messages to specific segments of your subscribers who have opened your emails. Monitoring click-through and conversion rates, viewing unsubscribed contacts, tracking customer complaints and exporting or downloading reports for analysis are some of the things you should be doing to ensure that your emails are being delivered.
Make an effort to keep your email list active
Don’t merely provide your audience with information and data. Allow your readers to engage with your content. Asking questions is a good way to learn more. Initiate a survey. Make it a game where the player can participate in some way. Build a contest around your product or service to engage your subscribers.
Inactive subscribers should be contacted
This doesn’t mean that your inactive subscribers don’t exist or are unable to help you build a strong relationship with your audience, but it does. Try re-engaging them by changing the way you present your emails. Ask them directly what they want to see in future editions and blog posts and incorporate their answers as quickly as possible into the planning.
Develop campaigns that go viral
Your viral campaigns can help you grow your email list if you use social media sites like Facebook and Twitter to build hype around them. When people sign up for your newsletter, you can hold contests for the chance to win valuable prizes. The “Like” button on Facebook can be used to spread content, your brand, and your products like wildfire. Loyalty, new customers, and customer validation are essential for viral campaigns. Visitors are more likely to stick around and participate if their real identity and real friends are driving the experience, which is made possible through the use of social plugins.