Conversing with current and potential customers is an important part of the marketing strategy of conversational marketing. Live chat on a website or messaging apps are the most common means of conducting one-on-one conversations with potential clients and customers. To help, nurture, and progress leads through the sales funnel, it can be used.
Conversational marketing can make use of both inbound and outbound channels. It’s called inbound marketing when your customers come to you, like when they’re doing an online search for more information. When a chat window appears on a website to offer a discount on the first order, that’s an example of outbound marketing in action.
WhatsApp marketing is also a form of conversational marketing because of the platform’s two-way communication capabilities.
Benefits of Conversational Marketing
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Real-time 1:1 interactions
It’s like having a salesperson in the store responding to visitors’ questions in real time. When it comes to asynchronous interactions, customers can take their time and ask the next question, or make the final decision. You can start a new conversation at any time.
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Increased conversions
Increased conversion rates can be achieved through conversational marketing. It allows for direct communication with customers in order to persuade them to purchase the product. When customers are hesitant, you can supplement the website like a salesperson in a physical store.
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Scalability
Conversational marketing can be scaled using chatbots and automated replies. It is thus possible to provide round-the-clock support to your customers without the need for additional staff. Small businesses can use it to grow beyond their current confines.
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Increase the effectiveness of your current promotional efforts
Provide on-demand information and customized service, such as live sales support or after-sale service, by utilizing this method. Through meaningful conversation and personalized experiences, it is a method for guiding customers through their journey.
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A positive experience for visitors
Conversational marketing makes it easy for people to find the information they need. It’s not necessary for them to conduct an extensive search of the site. Buyers are more likely to buy from a company that can recommend the best product or variant (e.g. size) for their needs. As a result, customers are happier and there are fewer returns.
It is true that the majority of customers prefer live chat to other customer service methods. Customers have nothing to lose by using this method instead of calling or going to a store. As a result, you’re already establishing a positive rapport with your customer. People, on the other hand, are put off by being unable to get in touch with you.
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Adapt the customer experience to their needs
A closer relationship with site visitors can be established through the use of a live chat feature on a website. In the virtual world as well, it lends your business a more personal touch. Because of this, your brand is more approachable and likable because of the fact that they interact with people.
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Don’t be afraid to go where your customers are
You can use conversational marketing on your website as well as messaging and social media apps if you have the appropriate marketing tools in place.. As a result, customers can reach out to you via the channel of their choice and expect quick responses from you.