Email marketing is a powerful digital marketing tool. A prospect or existing customer who has signed up for an email list. It helps businesses connect with customers and promote their brands.
Growing your email program requires looking in the right places and at things in new ways. But don’t forget that every element in your email is vital to the success of your email campaign.
Here are some best email practices for growing your email program:
- Make your email template with cognitive bias
- Consider your subject line
- Create a compelling CTA button
- Use every “unsubscribe” data
- View Email IDs as clients
- Test emails (A/B testing)
- Always test emails
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Make your email template with cognitive bias
Cognitive bias influences how people behave and make decisions. Anchoring bias occurs when people remember the first and last thing they see. In email marketing, start with the most important message and end with a deal they can’t refuse, like your products and offers.
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Consider your subject line
Email marketing is all about content, but subject lines entice readers to open your emails. Mental costs can be a deterrent. People may feel pressured to open emails or sign up for your newsletter. Value, on the other hand, can entice your audience to open your email. You must remove the mental cost by increasing your offer’s value. Determine your mental costs and address them.
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Create a compelling CTA button
A call-to-action (CTA) is a key element in an email that guides users. An effective CTA keeps customers from abandoning your email program, which affects conversion rates. An icon and text related to the product or service can attract your leads and encourage them to click through and learn more.
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Use every “unsubscribe” data
Including an unsubscribe link in your email is not only a good idea, but also required by law. Non-interested people will unsubscribe. It’s a shame, but you can use it to win back loyal customers. Analyze data. Evaluate each user’s worth and inquire why they unsubscribed.
Making customers feel valued may help you regain some customers. Ex: exclusive vouchers or a handwritten letter from the CEO. If you want to know why people unsubscribe, don’t make it mandatory. Allow the person to unsubscribe without having to answer all questions. Make it theirs.
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View Email IDs as clients
People-oriented email program design People, existing or potential buyers, behind every email ID. They are the recipients of your emails. Consider each email ID as a person. Understand their needs, show them what you can do, and build confidence. Customers can refer you to others.
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Test emails (A/B testing)
You can improve your email open and click-through rates by starting A/B testing your campaigns. In email, it is the process of testing different email campaigns on different subsets of subscribers to see which one performs best. Email marketing tools make it easier to test subject lines, content, personalization, visuals, tone, and calls-to-action.
Beyond A/B testing, you can test emails, such as cart abandonment emails. Most emails go out 24 hours after the cart is abandoned. Conversely, 90% of shoppers who intend to buy do so within two hours. With this, you can test sending an email two hours after a cart abandonment.
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Always test emails
Great subject lines and content are important, but you also want to ensure that your email reaches the recipient’s inbox. So test your emails using tools
Conclusion
Most people think email is “old fashioned,” but it works and produces great results. Email marketing campaigns still reach and engage billions of people worldwide, even if social media gets more attention. Almost every company uses it, and they trust it more than any other channel.
Email marketing is ideal for new businesses because it is less expensive than other marketing methods and can be personalized. Regardless of your company’s size, following the above email best practices will help you maximize your campaign and ultimately increase your revenue.
Above all, remember that your email program is designed for people, not email addresses. Personalize the subject line, provide actionable CTAs, and ultimately build a relationship.