Mobile is the future! Mobile marketing is a better way to communicate with customers and promote products because everyone is on their phones. Businesses must update their marketing strategies to keep up. And that means marketing via mobile apps.
Marketing is fragmenting as technology does. Small and large businesses alike rely on mobile apps. The ultimate benefit of mobile app marketing is that you can target audiences not by demographics but by behavior. That way, you can appeal to your customer and nurture them through the sales funnel.
- Advantages of A Mobile App For Business
- Mobile App Marketing Funnel
- A Business App for All
Advantages of A Mobile App For Business
Should your company have one? The answer is a resounding yes!
Mobile apps help you reach and engage your target audience. Some advantages of business mobile apps:
1. More targeted marketing
Having a mobile app allows you to use data-driven marketing to improve your marketing strategies and recommend products your customers will love.
This means your marketing campaigns are highly targeted. Mobile apps allow for real-time, highly targeted marketing.
2. Engagement of customers
Mobile Apps are a direct line of contact. Great customer service is one of the things customers value most. Getting valuable information and a response quickly can make the difference between a lead and a conversion.
Mobile apps are also great for gathering customer feedback. Easy, quick, and convenient processes encourage customers to leave reviews and ask questions.
3. Capitalize on mobile device ubiquity
Another benefit of app marketing is that users always have their devices. Because of this, you can use location-based services to offer customers specials based on their proximity.
Mobile App Marketing Funnel
Just because you have an app doesn’t mean you’ll get more conversions. Understanding mobile app marketing funnels is critical to attracting and retaining customers.
The mobile app marketing funnel includes four major stages.
- Awareness – Here, you want to attract targeted users to your app, so you market to them on channels where they are known to congregate. You can use paid advertising and social media to promote your app.
- Conversion – A conversion occurs when a user downloads your app and creates an account to make an in-app purchase.
- Customer relationship – This is how you retain customers. If not, your app will be just another one on their device. Use push notifications and in-app messaging to keep them interested in your app.
- Retention – Keep customers happy with loyalty programs and surveys. Remember that gaining a new customer costs more than keeping an existing one.
Create a seamless purchase journey for customers. So, from social media to SMS and app marketing, you must deliver a consistent message aimed at empowering the consumer.
A Business App for All
It’s all about the brand and the customer. The best business apps are easily identifiable and usable. Customers won’t download your app unless it’s properly branded. Your brand instantly communicates what customers can expect from you and who you attract.
The two biggest mistakes in mobile app development are failing to define the app’s goal and designing a poor user interface. Find out if your customers really need an app and what they’d use it for. Unresponsive web design may be a better investment. If not, make sure your app fills a marketing void.
A bad UI will ruin your mobile app marketing. Consumers don’t have the time or patience to navigate a slow, tedious interface to buy or contact you. A good UX can help you nurture your leads better and ensure your venture’s success.