Table of Contents
- Twitter for Business: Key Stats 2022
- General Twitter Stats 2022
- Important Twitter Marketing Stats
Twitter for Business: Key Stats 2022
The massive Twitter audience is worth reaching out to, especially if you target Americans aged 25 to 49. Now let’s look at Twitter stats 2022 to see how Twitter can help businesses and conversion efforts.
1. The average Twitter session lasts 3.59 minutes (Statista, 2019)
The average TikTok session lasts 10.85 minutes. Thus, Twitter is designed for quick but meaningful interactions, and your content should reflect this.
2. 46% of Twitter daily users are Americans (Pew Research Center, 2021)
With nearly half of all daily Twitter users in your target location, your Twitter video is already likely to reach the right people. If you want to connect with potential customers, a Twitter advertising agency can help you target them.
3. Twitter’s top advertisers are Nestlé and Verizon (Statista, 2020)
Nestlé was the top advertiser on Twitter in Q1 2020, with 2.57 billion impressions. Verizon came in second with 1.26 billion. Just as some of the biggest brands benefit from a Twitter business account.
4. 50% of consumers use Twitter and 36% follow brands (Sprout Social, 2021)
Following Facebook, YouTube, and Instagram, Twitter is the fourth most popular platform for consumers to follow brands. This is an opportunity to find your target audience and join the conversation.
General Twitter Stats 2022
Check out this list of Twitter stats 2022 to improve your Twitter marketing services. Let’s start with some basic Twitter stats to understand this dynamic platform.
5. The United States has 73 million Twitter users and leads the world (Statista, 2021)
Americans dominated Twitter usage in July 2021, with 73 million users. Japan has 55.55 million Twitter users, and India has 22.10 million. If you’re targeting US-based customers, these Twitter stats show great promise for your Twitter business account.
6. The average daily active user on Twitter is 206 million (Twitter, 2021)
Twitter’s mDAU count grew 11% year-on-year in the second quarter of 2021. (YoY). 37 million of these are daily users in the US. To be eligible to receive ads, mDAU must have logged in to Twitter on any given day via the main website or applications. This is Twitter’s best estimate of your target audience’s size on Twitter.
7. Twitter users range in age from 13 to 17 (6.6%), 18 to 24 (17.1%), 25 to 34 (38.5%), 35 to 49 (20.7%), and older (17.1%). (Statista, 2021)
A Twitter marketing agency can use Twitter Analytics to tell you how many of your conversions and sales come from each age group. Then a Twitter advertising agency would allocate your ad spend based on your most profitable age demographics.
Important Twitter Marketing Stats
Twitter trends change, as do Twitter stats. But Twitter’s unique position as a source of online trending conversations will not change. These Twitter marketing stats show why it should be a mainstay digital channel for your company.
8. In the last year, 82% of B2B content marketers used Twitter for organic content marketing and 27% used Twitter ads (Content Marketing Institute, 2020)
Twitter is a great place to build organic content, and paid advertising isn’t always necessary. Having a Twitter video strategy will help you capitalize on the growing popularity of short-form social media videos.
9. Its total website traffic is 3X its actual user base (Hootsuite, 2021)
You can still gain from mDAU counts and estimated reach when creating advertising campaigns. Even if it’s not entirely measurable, “passive” traffic can increase engagement and brand exposure.
10. Two-thirds of Twitter users influence friends’ purchases (Twitter, 2016)
This means that 66.7 percent of your loyal customers may be promoting your brand to their friends and family, resulting in numerous offline sales opportunities.
11. 79% of Twitter users follow brands (Twitter, 2017)
As a business, you can’t afford to ignore a willing audience.
12. Businesses saw a 40% higher ROI on Twitter than other media and social channels (Twitter, 2017)
In order to optimize your ad campaigns and maximize your ROI, you need accurate performance data from Twitter Analytics. According to Sprout Social’s 2021 Index, 90% of marketers agree that social data helps them stay ahead of competitors.