We can hardly believe that there was a time when we did not have the luxury of sending emails. And now, in 2021, it is the most popular method of communication for businesses with their customers. In fact, email is the primary channel for customer acquisition and retention for 80 percent of small businesses. People …
Monthly Archives: September 2021
Email Campaign Best Practices in 2021
You’ve compiled a list. You’ve got a lot of readers who are interested in what you’re saying. You have everything you need to send out fantastic emails. However, there is still something missing that is preventing you from achieving the desired level of engagement. According to 59 percent of marketers, email marketing gives the best …
How Personalization and Automation Can Supercharge Email Conversions
What is the definition of email personalization? Email personalisation is a marketing strategy that involves using consumer data to deliver better tailored emails based on information about your subscribers. Personalization refers to tailoring material to your subscribers’ specific characteristics, such as their name, gender, location, birthday, interests, recent purchases, and so on. People are bombarded …
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