Here are ten easy steps to create your company newsletter: 1. Setting of Goals The first step is to decide on the purpose of your newsletter. Will it be a regular company update, highlighting a different employee each time? Do you plan to use it to promote sales and new products? Consider what you can …
Monthly Archives: September 2021
7 Email Marketing Mistakes That Are Having a Negative Impact on Your Results
While all brands want to improve their email marketing results, there are many small mistakes that can render your efforts useless. Consumers resent email marketing errors. Others prevent the message from ever reaching them. Also, any email marketing blunder can result in low open rates, click-through rates, and other forms of engagement. Overall, making mistakes …
Continue reading “7 Email Marketing Mistakes That Are Having a Negative Impact on Your Results”
Digital Marketing Trends You Should Watch Out for in 2022
Examining key trends in 2022 will help you shape your approach to digital marketing and make informed decisions about how to use technology for business or personal purposes. 1. AI in Digital Marketing Many companies now use AI in retail, banking, healthcare, and other fields. AI is also being used effectively in marketing. AI can …
Continue reading “Digital Marketing Trends You Should Watch Out for in 2022”
How to Increase Online Payment Conversions
eMarketer predicts total online sales of $2.29 trillion in 2021. However, ecommerce conversion rates are still lacking. The conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase. On average, 77.24 percent of shoppers abandoned their carts without paying in 2019, adding to the challenges faced by …
Continue reading “How to Increase Online Payment Conversions”
How AI is Changing Digital Marketing
When given enough data, AI can think, read, and react almost like humans. However, it is best known for robotics, speech recognition, and image recognition. Why is Artificial Intelligence gaining popularity? 1. Know your audience better By analyzing data, AI can easily predict target customers’ purchasing behavior and decisions, improve user experience, and deliver what …
How a Good Affiliate Program Can Help SEO/PPC
Introduction Silos have always been an issue in digital marketing, preventing marketers from fully understanding the customer journey. So companies are investing in omnichannel to better understand how marketing channels interact and contribute to overall performance. But most companies always leave out affiliate marketing. It’s one of the few online channels still seen as unique, …
Continue reading “How a Good Affiliate Program Can Help SEO/PPC”
Clean Customer Data Drives Global Growth
With the impact of COVID-19, ecommerce has become our primary shopping method. And as global customers get used to it, it may become a permanent shift. Sellers are focusing on acquiring and retaining buyers who have adjusted to the new reality. During and after COVID-19, retailers must be ready to accept temporary and permanent change. …
3 Email Security Threats Digital Marketers Should Know
Digital marketers are delighted at the prospect of reaching about 4.6 billion global email users by 2025. Email marketing is still one of the highest ROI communication channels in 2021, and that is unlikely to change. Along with the promotion opportunities, email marketing presents many security issues. This increases the need for a robust cyber-security …
Continue reading “3 Email Security Threats Digital Marketers Should Know”
Does Your Beauty Brand Need an Influencer Partnership?
Influencer marketing success does not require popular digital influencers. You must also consider their influence and engagement. Ideally, your influencers will create valuable content that aligns with your goals and attracts a targeted audience. The following influencers can work well with beauty brands. Instagram influencers Instagram is used by over 700 million people monthly. But …
Continue reading “Does Your Beauty Brand Need an Influencer Partnership?”
The 3 Elements of a Successful Influencer-Generated Content Campaign
Branded content engagement is becoming increasingly difficult. With “brand blindness,” even a slight hint of bias can turn off shoppers and turn them away. Hence the popularity of influencer-generated content. User-generated content is more influential than branded content, according to OfferPop via Adweek. It is more authentic, inspired, and genuine. Create more creative control over …
Continue reading “The 3 Elements of a Successful Influencer-Generated Content Campaign”