Approximately 400 million people per month read Blog Post. True, but unbelievable. If your company does not have a blog, you are missing out on a huge audience reach and a chance to convert readers into clients.
The main reason to start a blog is to drive traffic to your company’s website. Companies with blogs get 56% more traffic than those without. After all, blogs are a great way to promote your business, gain new clients, and increase profits. Less time and money spent on getting the best blogs is justified.
You should also know that blogs can help your website rank higher in search engines. So, yes, blogs are important for SEO. Now that you know the benefits of blogs, let’s reveal how to create an innovative small business blog!
- Be Consistent
- Invest In Keyword Research
- Target Optimized Blog Lengths
- Incorporate Visuals
- Guest Contributors Should Be Warmly Welcomed
- Promote Your Blogs
People used to focus on Snapchat streaks, but now it’s all about content streaks. Nowadays, people want to consume as much content as possible. So, keep posting content consistently.
It’s simple to blog. The more the merrier. A study suggests 16 posts per month. Small businesses that started posting 16 times per month got 3.5 times more traffic than those that only posted 3-4 times.
Writing blogs about your business and industry for a few hours per month will be extremely beneficial to your business.
Invest In Keyword Research
There is no denying that you must write content surrounded by your small business. But, you must also understand that you must target what people seek. What good is a blog if no one reads it? Keywords come into play here.
Keyword research is the process of looking up popular keywords that people use in search engines. So, use relevant keywords in the title and throughout your essay. In short, if you add keywords to your blog, it will rank higher in search engines, and more people will find you. Besides, conducting keyword research will give you advanced ideas for blog topics!
Target Optimized Blog Lengths
Any person can write, but you must write highly optimized content. For example, your blog must be long enough to summarize all information. Assemble the researched keywords into the blog without making it a keyword string. Hire a specialized team to help you implement all your SEO needs.
The trick to writing good content is to ask yourself if you would like to read it. If yes, take pride in writing it. Generally, SEO-friendly blogs are around 2000 words long, so aim for that. Attention to detail is also required when creating a blog title. Try to keep the title short and focused.
Visuals are undeniably the future of marketing. Adding images and videos to your blogs today will increase reader engagement with your blog and business page. Remember that content with visuals is grasped more than content without visuals. Thus, consider using visuals to highlight key points from your blog. Why not start a video blog? It helps users remember content better!
Guest Contributors Should Be Warmly Welcomed
We know from experience that writing content takes time. Guest posting is one of the best ways to bring new life to your blogs and reach new audiences. With practice, you will see how it can help you gain a new perspective on your small business industry topics.
If you’re not comfortable with guest posting, you can also do interview blogs. These are in demand now, and interviewing an industry leader will bring their audience to your platform.
Promote Your Blogs
Have you ever noticed how Instagram influencers notify their followers of new posts in a separate story? You must do likewise. You must constantly remind your readers of new blogs. Share your blog URL on social media, website, newsletter and even in your email signature.