The Process of Creating an Advertising Strategy Based on Customers Data

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For the most part, most business owners and marketers don’t have the right mindset for data-driven marketing.

For data-driven marketers, understanding their customers’ needs and requirements is a top priority, as is being creative in their approach to selecting and utilizing the most efficient data management tools available to them.

The success of a data-driven marketing strategy depends on having a data-driven mindset. Data-driven strategies work by using technology, customer data, and data analysis to find new leads, maintain customer databases, and attract new customers in order to raise revenue.

  • Initiating The Marketing Plan
  • Explain What You Want to Achieve.
  • Consider The Needs of Your Customers.
  • Change What Needs to Be Changed
  • Learning Information from The Competition
  • Use The Right Tools for Collecting Information
  • Choosing The Right Data Management Applications
  • Know How and When to Use Data Driven Marketing
  1. Initiating The Marketing Plan

When a product or service is created, many people believe that the marketing process has already begun. However, when a data-driven marketing strategy is used, this rarely happens. The first step in the product’s marketing process, which should begin well before the product is created, is to identify the market gap that needs to be filled. In most cases, these requirements are discovered through the use of data gathered from a variety of sources, such as customer surveys, social media discussions, or paid market research. Our creative, data-driven marketing services enable us to provide solutions to real-world issues.

  1. Explain What You Want to Achieve

Despite the fact that many businesses use the same tools and strategies for collecting, storing, and analyzing consumer data, it is important to consider how your goals, objectives, and objectives may differ. Determine your goals and objectives, such as increasing sales and new leads, launching a new product or service or enhancing brand recognition, and be specific about what you hope to achieve. An in-depth understanding of your company’s mission and objectives will help you better utilize any data gathered, resulting in the desired result.

  1. Consider The Needs of Your Customers

An advantage of a data-driven marketing strategy is that the customer experience takes precedence. Data tracking makes it easier for companies to determine whether or not customers are happy with their overall experience rather than just looking at market share. Everything else will fall into place more easily as long as you keep your customers at the forefront of your business goals. The data you collect can help you quickly identify the customers who are the most loyal and return frequently, so you can give them special treatment.

  1. Change What Needs to Be Changed

A data-driven marketing strategy can’t succeed if you approach it from an outdated perspective and mindset. Your company’s marketing success may necessitate major changes in your business processes to ensure that data is used as effectively as possible. For the most effective data collection and utilization, you may need to alter your customer interactions and the way you market and sell your product or service.

  1. Learning Information from The Competition

In order to use a data-driven marketing strategy, you must keep an eye on your competitors. Instead of relying solely on trial and error, it’s better to know what your competitors are doing and how they’re doing it so that you can learn from their mistakes and avoid making the same mistakes yourself in your own business. Learn more about how your main competitors operate by gathering and analyzing information about what they are doing. In the future, when creating your own marketing plans, keep this in mind.

  1. Use The Right Tools for Collecting Information

An effective data collection strategy is dependent on the tools you use to gather it. For many businesses, a customer relationship management (CRM) system designed to keep up with today’s often-complex business operations is the best option. In order to keep track of customer activity from the moment they place an order to the moment they pay or receive their order; a good CRM system is necessary. Your customers’ behavior can be studied in greater depth with the help of customer relationship management (CRM) software.

  1. Choosing The Right Data Management Applications

You’ll also need to think about how to store and manage the data you’ve gathered. A tool that makes it easier to interpret and apply the massive amounts of customer data collected by businesses is a necessity. Because of this, it’s impossible to understand data if it isn’t organized and classified. A dependable database management platform is a necessity for any company considering a data-driven marketing strategy. As a result of this, it will be able to manage data from a variety of sources, identify those sources, and give marketers more direction.

  1. Know How and When to Use Data Driven Marketing

Data is becoming increasingly important to companies of all sizes and in all sectors. Every business is now collecting data, even if they don’t plan to use it for marketing purposes in the future. Businesses of all sizes must keep up with the times in order to avoid falling behind in a world that is increasingly reliant on big data. Businesses have found that using data in all aspects of their operations, including marketing, leads to better outcomes. Adopting data-driven marketing strategies can immediately benefit any business, such as improved customer relationships and increased revenue.

5 Steps to Creating a Successful Sales Pitch for Customers

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New salespeople usually make the mistake of launching right into their sales pitch without first asking any questions, in an attempt to demonstrate their own brilliance or the superiority of their company. Salespeople that use generic sales pitches are doomed to fail.

Effective sales presentations, on the other hand, begin well before you even step foot in the room. Effective sales pitches include a lot of pre-work so that you may tailor your presentation rather than relying on a script. These five steps can help you make a strong sales proposal in the context of this new information.

  • Prioritize the accounts you’re pitching
  • Do some research
  • Accountability for all decision-makers
  • Visualize what they’ll look like in the future
  • Share your thoughts
  1. Prioritize the accounts you’re pitching

Determine if your efforts are being directed towards the right accounts before anything else. How do you prioritize your deals? When it comes to prioritizing leads, high-performing sales teams prioritize leads based on data analysis rather than intuition, according to an investigation. You no longer have to rely on gut instinct to guide your decisions; instead, you can use real data insights to ensure your attention is being directed in the right direction.

  1. Do some research

To be effective, your sales pitch must be personalized to the specific organization and role to which you are pitching. Your audience will be unable to relate to your story if you approach it solely from your perspective. You should thoroughly investigate the buyer’s company, industry, and competitors before making your proposal to them.

Your initial contact is your opportunity to learn more about the company and its products and services, which will help you craft a more effective sales pitch. Extensive research not only eliminates unnecessary information, but it also keeps buyers interested. Show that you’ve taken the time to learn about their business by making a succinct statement that highlights the most essential features of your product.

  1. Accountability for all decision-makers

Prior to making a serious sales pitch, be sure you’re dealing with someone who not only knows the industry, but also has the authority to make business decisions. It’s a lot easier to say than it is to actually do. A fundamental challenge for salesmen is to acquire access to the real decision-maker in a negotiation. This requires the steady development of trust and a more value-based connection

  1. Visualize what they’ll look like in the future

Sales teams rarely address storytelling as a skill, despite the fact that it can make or break a sales pitch. Tell us about their company right now and what you think it can become. One way to set yourself apart from a rival that merely sells commodities is to motivate your audience to reevaluate their assumptions and approach problems in new ways.

“The audience does not need to tune itself to you; you must customize your message to them,” says author and storytelling guru Nancy Duarte. If you want to connect with them, you have to get into their heads and emotions.”

  1. Share your thoughts

Offer the buyer a solution to their problem once you’ve done your homework and listened to them. Aim to provide actual value at each stage where you come into contact with the customer. Persuasion is the art of persuading people to see things from your point of view, and then encouraging them to act in accordance with that perspective. The difference between enchanting and simple sales is that with enchantment, you additionally consider the other person’s interests.

5 Ways to Improve Your Sales Email Writing

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It’s easy to be intimidated by sales letters and emails if you’ve never written any of them before. That’s a good point. As a result, no one wants to appear aggressive or as if they’re working too hard to seal the transaction.

  • Set Up Templates
  • Give Yourself Time
  • Dictate
  • Remove Distractions
  • Turn Off Your Inner Critic
  1. Set Up Templates

You’re already wasting time if you’re constantly starting from scratch while writing critical Sales Emails. You can use pre-existing templates for sales emails as a starting point. Simply edit the prewritten emails to fit your demands instead than looking at a blinking cursor on a white screen. In order to quickly and easily make changes when following up on a new opportunity, save your customized Sales Email as an Outlook Template. Your follow-ups could also be divided into different templates for each day.

  1. Give Yourself Time

Writing essays in a limited amount of time is probably nothing new to anyone who took the SAT or ACT in preparation for college. Imagining that you have a limited amount of time to complete the Sales Email you’re sending, set a timer as you begin writing your email. Even if you make changes later, you’ll have text that you can work with. Creating a preliminary outline is recommended even if you only write down the bare bones of what you want to communicate. Before you start writing, make a plan so that you are less likely to become stuck.

  1. Dictate

As a seller, you are unquestionably a natural communicator; why not use that ability in your email correspondence? Emails can easily be dictated with the help of current technology. Once you’ve finished speaking, correct any misspellings or grammatical errors. For those who type slowly but can speak far faster than they write, this is a great tool. While traveling back to the office following a sales meeting, record your email on your phone and then import the file to your computer to compose it.

  1. Remove Distractions

When you’re trying to write, distractions will slow you down the most. At least a dozen new activities will likely spring to mind as you begin typing. In this case, it’s important to keep an eye on the time. Wait until you’ve finished drafting your message before turning your phone on vibrate and disabling email notifications. A “do not disturb” sign or a peaceful location are good options if you’re worried about other people wandering in and interrupting your writing. A timer on your phone or an online application can then be used to keep you focused on your writing for the allocated amount of time.

  1. Turn off Your Inner Critic

If you’re trying to write something of significance, perfectionism can be a major roadblock. Your high school English teacher’s voice or your own self-doubt may be heard in your head as you begin to compose your essay. Don’t let these voices distract you from the message you’re trying to convey. If it helps, give yourself permission to write a poor first draft, knowing that you will revise it once the words are on the page.

7 Methods On How to Keep Your Emails from Being Marked As Spam

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Regardless of the type of company you run or the industry you work in, email marketing should be a top priority for your organization. It has become more difficult for small businesses to reach their target audience with their offers and promotions because of these developments in spam detection. To keep your emails out of the spam folder, here are seven proven methods.

  • Distinguish your target market
  • Always be up-to-date
  • Remove invalid addresses
  • Explanation of motives
  • Master your subject lines
  • Examine the “opt-ins” you’ve made
  • Decide on the best service provider for your needs
  1. Distinguish your target market

By removing recipients who never open your emails, you can save money on your email delivery costs. Fields like last open, last click, first and latest sent are used to do this. Email triggers that protect your mailing list integrity can be created using this method.

  1. Always be up-to-date

You must focus on the content of what you are saying. Before you send, ask yourself the following questions: To what end is this email being mailed to you? Is the recipient going to benefit from this message? This is a good litmus test to see if your messaging is clear enough to address these questions. Don’t just send out material to say hi or to remind them that your company exists. Instead, go above and beyond the call of duty. This is of no relevance to your readers.

  1. Remove invalid addresses

To put it another way: stay at the top of your game. Don’t bother sending emails to a nonexistent email address. Switching email service providers necessitates ensuring that clean lists are transferred. What happens if you don’t keep up with the lists you’ve made? The more emails you send to invalid addresses, the more likely it is that your email provider will mark you as a spammer and move your messages to the spam bin.

  1. Explanation of motives

Sending an introductory email is a good idea because it sets the tone for the rest of the correspondence. Before describing anything to the audience, try to make this information as accessible as possible.

  1. Master your subject lines

The subject line is the most important part of an effective email marketing strategy. If the addressee does not open the letter, no one will see the best advertising message in the world. Subject lines should be as short as possible, to your advantage. Subject lines between 1 and 20 characters have the highest open rates, regardless of the sort of email you’re sending.

  1. Examine the “opt-ins” you’ve made

Deliverability issues can often be traced back to the methods used to obtain the data. On your email list, you only want people who aren’t going to cause problems for you. As a result, you must provide an option to unsubscribe or opt out.

  1. Decide on the best service provider for your needs

Choose a business partner who has a proven track record of success. Thousands of companies in the marketing automation and email marketing industry are out there, and some of them are going to have a spammy history.

6 Cold Calling Methods You Must Pursue As A Startup Owner And B2B Sales Professionals

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There is nothing more important than starting a discussion with a potential customer or client, whether you’re trying to nurture leads, build brand awareness, book an appointment, or close the transaction. Cold calling is a method of getting in touch with key decision-makers.

Nevertheless, if you assume that cold calling is merely an administrative procedure, you are likely overlooking an important part of your whole sales strategy. The following are 9 cold calling methods for startup owners and B2B sales professionals who want to close more deals and grow their revenue.

  • Recognize the Purpose of Your Calls
  • Know Your Market and Audience
  • Have a Backup Plan
  • Learn to Listen
  • Social Selling should not be Ignored
  • Ask for Referrals

Recognize the Purpose of Your Calls

At all times, keep in mind what you’re trying to sell. Getting a sale isn’t the primary goal of most cold contacting done by professionals. Reaching out to potential clients is an important step in the sales process since it allows you to educate them about your product or service, respond to a request for more information, and set up a time to present your sales pitch, perform an online demo, or invite them to a sales event. It is up to you to plant ideas that will lead to the next stage of development for potential customers.

Know Your Market and Audience

In addition to learning about the product or service you’re promoting, it’s critical that you gain a thorough understanding of your target audience. Consult with the marketing department about any accessible demographic and firmographic research. If you’re calling someone or an organization, see if your CRM has any specific information about them. Previously sold and inquired-about products may be included in the contact information. The last thing to do if you or other sales reps have had success in a given area is find out why those sales were successful.

Have a Backup Plan

There is no substitute for having a back-up plan, even if your script is perfect. Each prospect’s questions and demands may drive you in a different direction. To start a conversation, you’ll use the information you’ve gleaned from your research and preparation. In addition, even though getting an appointment is your primary goal, having a back-up plan is always a good idea. Prior to moving on to the next step, be considerate of a prospect’s desire for more information. Email a white paper or video link with a link to a follow-up conversation if you are unable to arrange an appointment during your first phone call.

Learn to Listen

Pitching success may hinge on mastering the art of listening. If you don’t allow customers to share their thoughts and ideas, your sales presentation will be ignored. By listening, you’ll know what to say so that your pitch becomes an actual conversation with the prospect. When you pick up the phone to talk to someone, your mind is already made up on what you want to say next. The only way to show that you’re a caring professional is to truly listen.

Social Selling should not be Ignored

Top salespeople incorporate social selling into their cold calling technique despite the fact that many inbound marketers prefer social networking. You may warm up cold calls with the use of social media, website videos, marketing materials and white papers. By building the company’s identity and conveying your message through digital media, your marketing department can aid you. The credibility of your calls and the reputation of your firm are both improved through social selling.

Ask for Referrals

A business’s reputation is built on the strength of its referrals. In many cases, they open the door to contacting a new potential client. Referrals can be helpful even if you haven’t had a chance to meet with a potential customer. They aren’t as hard to come by as you may think. Nearly two-thirds of those surveyed by Hinge Marketing said they would be happy to provide references. As a surprise, 72% of the same people said they are not questioned.

How Can You Achieve Success With The Help of Cold Email Marketing

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A cold email campaign can be used for any business, and the number of people you can contact isn’t a concern. Using this strategy, small businesses can compete with larger corporations on the market.

Consider using cold email marketing if you haven’t already because of its many advantages.

  • Identify The Audience You’re Going After
  • Create A List of Relevant Keywords for Your Intended Audience
  • Prospects Should Be Carefully Screened and Filtered
  • Identify The Deciding Factor
  • Gather As Many Email Addresses as Possible from People Who Make Decisions
  1. Identify the Audience You’re Going After

For cold email prospecting, it is important to know who you’re trying to reach before sending a message to them. Being aware of your target market is one of the most effective ways to avoid business failure. In order to provide solutions in your message, you also need to be aware of their needs.

Instead of looking for people who share our interests, we should look for people who have a problem that we can solve.

A cold email isn’t sent carelessly. It necessitates thorough research and planning. Begin by conducting research into the needs and wants of your target audience before creating an email that will resonate with them.

  1. Create A List of Relevant Keywords for Your Intended Audience

Your keywords must be relevant to your target audience. In order to make your email pitch more unique, you should complete this step.

Consider the subject of your email as a starting point for keyword research and brainstorming sessions. What are you trying to sell, exactly? In what ways are you a provider of goods and services?

As a final step, take a look at the demographics and interests of your audience. Compile a list of words that might be useful to them.

  1. Prospects Should Be Carefully Screened and Filtered

The first step in prospecting is to create a list of potential customers. By hand or through an email marketing platform, this can be done. Emails are sent to the list after the creation of an email template.

Step one in this process is screening and filtering your prospects to ensure that you only contact those who are likely to be interested in your product or service and who are willing to hear from you again.

  1. Identify the Deciding Factor

In the case of a cold email, the decision-maker is the person who has the authority to say yes. In most cases, they’ve been in charge of making decisions for a long time or have just been promoted.

As a general rule, the decision-maker can be found by speaking with network contacts, reviewing LinkedIn profiles, and conducting research on the company.

Examine the signatures of emails and other internal communications to identify the decision-maker.

  1. Gather As Many Email Addresses as Possible from People Who Make Decisions

Obtaining the email addresses of those in a position to make decisions is an absolute necessity at this point.

How To Use social media In the Workplace for Marketing Success

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The use of social media in the workplace is an excellent way to market one’s company. Customers can connect with your business through social media.

However, they can only do this if they have a strong social media strategy in place to support them. In order to effectively use social media in the workplace, several prerequisites must be met. The results are subpar if they are carried out incorrectly. When things don’t go your way, it’s easy to get discouraged and give up.

  • Pick the Right Platform
  • Make Sure You’re Aware of The Platform Your Audience Is Using.
  • Continue to Practice It Regularly
  • Reach Out to Influencers.

Pick the Right Platform

Which social media network is best for your company? You have a choice of Facebook, Twitter, LinkedIn, or even Pinterest. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) can then be used in the same way (Search Engine Marketing). It is possible to share company blog posts directly to the social media platform of your choice (Facebook or Twitter, for example), and you can increase your following by following others in your niche, which increases the likelihood that they will follow you back, thereby expanding your reach. The alternative is to let them know who you are and what kind of content you post if they haven’t already. If you’ve got some of your best work to link to, you can encourage people to follow you by using a catchy CTA (call to action). The phrase “Follow Us on Twitter!” serves as an excellent illustration of this.

Make Sure You’re Aware of The Platform Your Audience Is Using

It’s not difficult or expensive to market with social media; all you need to know is where your target audience hangs out online. The next step is to create custom graphics for social media sites like Facebook, LinkedIn, Google+, and others. Using a free program like Canva, this is possible.

Continue to Practice It Regularly

Integrating social media into daily business operations is a third step to using social media for marketing success in the workplace Add your company’s information to relevant, searchable social media profiles. Also, make sure that your company’s website, business cards, and letterhead all feature links to your social media profiles… People will be able to identify your brand more quickly if it is the same on all platforms, regardless of their size.

Reach Out to Influencers

Reaching out to social media influencers with large followings who share similar content is the final step in using social media for marketing success in the workplace. In order to do this, you can share their content or follow them, and then engage in conversation with them until they recognize you (not a bad thing). You don’t know how many people are actually seeing your posts just because you have 500,000 followers. They may only see 1-10% of the activity of the people they follow, depending on how active their following is. If you’re consistent and engage with someone for a long time, they’ll be more likely to share your posts with their own followers, which will greatly increase your exposure.

Time-saving tools like Hootsuite, Sprout Social, and Buffer allow you to handle multiple social media accounts in one place, saving you hours each day.

Once you’ve learned how to use social media in the workplace for marketing success, it’s time to get started!

Ways To Increase Your Twitter Comments, Likes, And Shares

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  • Determine Who You’re Writing For
  • Examine What You’ve Written
  • Focus More on What Works.
  • Be Yourself.
  • Make New Friends on Twitter
  • Be A Part of The Conversations.
  • Add Interesting Images to Your Post
  • Determine The Best Time to Post a Tweet
  • Keep Your Tweets Short and Sweet
  • Use Tools to Help You Succeed.
  • Conclusion
  1. Determine Who You’re Writing For

If you want to succeed on Twitter, you need to know your audience and what they are looking for. Determine the demographics and interests of your target audience, as well as the optimal posting frequency and timing.

  1. Examine What You’ve Written

Next, you’ll want to analyze your posts to see which ones perform better than others, so you can tweak your strategy accordingly. However, there is no single method for accomplishing this goal. One option is to monitor social media activity to see if hashtags or keywords are trending.

  1. Focus More on What Works

Even though it’s always a good idea to experiment with different types of content, you should focus more on what has worked before. To save you time, this will allow you to grow your audience faster than if you were to go out and find content that resonates with your audience when you already have a good chunk of it.

  1. Be Yourself

No one wants to follow a business that has no regard for the people to whom it is trying to sell its products. One way to avoid this is to be personable in your tweets; tweet about the world’s events, but also tweet about your company’s or business’s events. Using this method, customers will feel as if they are dealing with real people, rather than a computer.

  1. Make New Friends on Twitter

Connecting with other accounts that can benefit your own is always a good idea, whether it’s through Direct Messages, Mentions, or Tweets that include the @ symbol (also known as tagging). There are a few examples of influencers who have a large number of followers/subscribers in their own industry and companies that offer products similar to yours.

  1. Be A Part of The Conversations

Politics and Coachella are popular topics of conversation on Twitter and other social media platforms. You not only increase the number of people who see your tweets, but you also demonstrate to your audience that you are willing to stand up for what you believe in and that you are not a faceless corporation by participating in these discussions.

  1. Add Interesting Images to Your Post

Social media posts, like anything else, have a way of enticing us because they are visually appealing. Including images and videos in your tweets is a great way to stand out from the crowd and get more attention from your target audience.

  1. Determine the Best Time to Post a Tweet

There is a science to tweeting, and the time of day at which you send your tweets has everything to do with it. When you tweet at the right time, you not only increase the number of people who see your tweets but also the number of people who engage with them.

  1. Keep Your Tweets Short and Sweet

Because most people lack the time and attention span for reading lengthy tweets on Twitter, it is best to keep your tweets under 280 characters. For those who aren’t fluent in the language, this will be easier to read and allow for additional thoughts and opinions.

  1. Use Tools to Help You Succeed

As a final point, tools such as Twitter Analytics can be extremely useful in determining the most effective tweets of yours and the ones that are not. Consequently, it is possible to improve results by adjusting your content and strategy.


In terms of popularity, Twitter is the only social media platform that can claim to be as widely used. There are a variety of ways to get the word out about your tweets on Twitter, but not everyone is aware of all of them.

Marketing for Business: Strategies and Tips

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Marketing concepts in e-commerce are complex, and your strategy must evolve with the industry and your customers. Half the battle is done when you select the right method and modify it to achieve the desired results. Automation tools like InviteReferrals can be used to handle all of your operational tasks because of the difficulty of E-commerce marketing. As a result, you’ll save a significant amount of time by automating routine tasks.

  • Tips And Strategies for Ecommerce Marketing.
  • Email Is a Great Way to Get in Touch with People.
  • Marketing Through social media
  • Experience Of the User
  • Affiliate Marketing Programs
  • Influencer Marketing

Tips And Strategies for Ecommerce Marketing

E-commerce marketing strategies include the following:

  • Email Is a Great Way to Get in Touch with People

Directly reaching your target audience’s email inboxes helps to nurture leads and increase sales.

Data shows that small businesses are the most likely to benefit from this strategy. Customers are being attracted by this medium in greater numbers than ever before, with an annual growth rate of over 81% predicted.

As a business, you can use email to introduce your brand, inform customers of new product offerings, provide market insights and share news about your brand. If you’re offering a discount or a sale notice, send an email to your customer list to let them know.

  • Experience of the User

Your eCommerce website will benefit from the majority of the above-mentioned tactics.

Once you’ve done that, you’ll want to make sure that your website’s visitors have a great time while they’re there.

The foundation of good UX is an understanding of what your users want to see and access, as well as what you can provide. We need to make the user’s experience as seamless as possible because our attention spans are getting shorter and shorter. Abandoned shopping carts, fewer return visits, and bad word-of-mouth are all consequences of a lengthy or convoluted checkout process.

Your UX strategy must address multiple touchpoints in order to achieve the best user experience, including the color palette, text size, product display, and payment page, among other things. Make sure your design is accessible to people with disabilities in addition to the typical user. Keep visitors coming back by making their time on your site a pleasant and rewarding one.

  • Marketing Through social media

Social media marketing is a natural extension of content marketing, and it can either stand on its own or be used in conjunction with other strategies. Social media is the most dynamic, but it’s also a great way to connect with people from all walks of life and geographical locations.

There are numerous advantages to promoting your eCommerce business through social media marketing. The most important goal is to improve customer satisfaction and revenue.

User engagement, such as likes, shares, comments, and general interaction with your posts, is a great way to keep your brand in people’s minds. Word-of-mouth marketing is essential because it is so easy to distribute content across platforms (even blogs!).

  • Affiliate Marketing Programs

Using this method, an e-commerce company can connect with a marketer who wants to buy their products. In exchange for promoting products from a brand’s catalog, affiliate marketers are paid a small commission for each sale, lead, or click they generate for the brand. It’s a win-win situation for both businesses and marketers who prefer to work from home because it’s a low-cost and time-consuming process for businesses.

InviteReferrals supports a wide range of operating systems and allows complete customizability of every facet of a campaign. It will also help you with data analysis and other forms of customer service.

7 Important Guidelines for an Engaging Facebook Business Page

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Because of the nearly 2 billion people who log on to Facebook each month, it’s probably a good idea to start a new Page or optimize an existing one.

For a Facebook page to generate leads and customers, you need a strategy that includes gaining attention, being liked and engaged with, and building a following. It is not enough to choose any image; it must have the correct dimensions, be high-resolution, and accurately represent your brand.

In order to ensure that you create an engaging page that takes full advantage of everything Facebook marketing has to offer, we’ve compiled the following guidelines.

  • Use Page roles to prevent publishing errors
  • Don’t use your company’s social media accounts to promote yourself personally
  • Add a “call to action” (CTA) button to your page
  • Add a profile picture that is easily recognizable
  • Your website should include basic information and company milestones in the ‘About’ section
  • It’s time to post photos and videos to your Timeline
  • Determine the best time and frequency for posting
  1. Use Page roles to prevent publishing errors

As marketers, we’ve all heard the nightmare stories about employees who unwittingly shared private information on the social media accounts of their employers. Assign Facebook Business Page roles only to those employees who need them on a daily basis to avoid such publishing errors. And before you do that, make sure you train those who are new to social media management adequately so they do not become confused about when they should click “publish,” what they should post, whether something should be scheduled first and who they should post as.

On your company’s page, go to “Settings” and then “Page Roles” to assign these responsibilities.

You should also make sure to share content on your brand’s behalf as the brand, not as yourself. Select “Page Attribution” from your settings to verify this.

  1. Don’t use your company’s social media accounts to promote yourself personally

Instead of a Facebook Business Page, many well-intentioned marketers and business owners create personal profiles for their brands on the social media platform instead. For all the content creation, paid promotion, and analytics/insights a Facebook Business Page offers, you’re missing out. A personal profile would also necessitate customers requesting to be friends with you, which is something you don’t want to do.

  1. Add a “call to action” (CTA) button to your page

Adding call-to-action buttons to Facebook Pages has become a lot easier since Facebook first introduced the feature in December 2014. These include “Watch Video,” “Sign Up,” and “Book Now,” each of which can be customized with a custom destination URL or piece of content.

As a result, it’s a powerful tool for boosting the visibility of their websites or the content they’re sharing on Facebook. This is a great way for marketers to redirect Facebook traffic to their website.

  1. Add a profile picture that is easily recognizable

If you’re a consultant or a freelancer, you’ll want to use a picture of yourself or your company logo as your profile picture. On Facebook, it’s essential to be recognized in order to be found and liked. To ensure that it appears in search results, on your Facebook page and as a thumbnail image next to your posts, you should choose wisely.

Remember that Facebook’s image dimensions can be found here at any time, so keep that in mind when selecting a photo. On desktops, Page profile images are 170 x 170 pixels wide and 128 x 128 pixels wide on mobile devices.

  1. Your website should include basic information and company milestones in the ‘About’ section

The ‘About’ section of your Facebook page is one of the most important sections.

When a visitor lands on your page, they no longer see a preview of your “About” text—instead, they’ll have to click on the “About” option that appears in the column to the left of your content — but it is still one of the first places they’ll look to learn more about you.

Even in the “About” section, there are numerous ways to add additional copy. It’s important to use concise, descriptive copy in the section that most closely aligns with your brand — such as the general description, the organization’s mission or your story. Before they decide to Like your Page, your audience will have a better idea of what it stands for if you do this.

It’s also a good idea to keep track of important dates, such as the date/year your company was founded, as well as the launch dates of popular products and services.

  1. It’s time to post photos and videos to your Timeline

All online presences, including social media channels, are now required to have some sort of visual content to accompany them. Content that is shared on social media is 40 times more likely than content that is not shared.

Despite the fact that photos are a great way to capture the essence of your brand, it is more likely that you should devote a significant portion of your time and resources to creating video content. In the 2017 State of Inbound report, 24% of marketers named video as their top priority, calling it the “main disruptor.”

In order to encourage users to watch videos, Facebook allows brands to include “Watch video” as a call-to-action on their Pages. However, it isn’t just pre-recorded videos. People spend an average of three times as long watching a Facebook Live video compared to a video that is no longer live, according to the newsroom of the social media channel. Never be afraid to show your audience what your organization is doing in real time, but be ready for what they might see.

  1. Determine the best time and frequency for posting

The frequency and timing of your Facebook posts should be taken into account when planning your strategy. Not updating your Facebook page on a regular basis will give the impression that your company lacks credibility and sincerity, which is the opposite of what you want your customers to think of you as. The danger of posting too frequently is that people will get sick of seeing your content in their feeds.

Social media editorial calendars are particularly helpful here. Like other online content, you can use it to create a schedule for sharing specific posts depending on the time of year or the level of popularity. Setting up your Page means you’ll have to make a few adjustments to your schedule because you’ll want to keep an eye on how well your updates are performing via Facebook Insights (which you can navigate to via the tab at the very top of your page). You can fine-tune your posting frequency and strategy after you’ve studied the most popular posting times and other analytical data from your first few posts.