Top Content Marketing Tools

1. Keyword.io

Keyword.io was included in our initial list for a reason: it’s the ideal free tool for getting started with keyword research.

There will be one or two roadblocks. You’ll need to create a free account before you can begin tinkering. And it may take some practice before you master the art of comparing keywords to generate insights into search engine behavior.

Once you’re comfortable with the concept of conducting keyword research to generate content, you may want to upgrade to a more robust tool, such as Moz.

2. Canva

It’s never a bad idea to incorporate visual elements into your content. Canva remains one of the most powerful tools for quickly creating visually appealing elements without requiring a degree in graphic design. Here, you can work with templates to create advertisements, charts, and social media images, among other things. There is one caveat: it is a little too enjoyable for its own good.

3. Campaign Monitor

Does this sound familiar? In terms of email marketing and automation tools, this is a convenient and cost-effective way to get started. And one thing is certain: you will require an email platform. Not only are opt-in email lists one of the most effective ways to market to your loyal customers, but they’re also easier to build than ever.

4. Evernote

Have you ever wondered how the best content manages to compile a plethora of interesting tidbits and nuggets of information? Perhaps the writers and researchers are utilizing a program such as Evernote.

Evernote is a convenient tool for quickly taking notes on anything you see online that may be worth mentioning in your latest content. With Evernote’s premium version, you can clip quotes from the web, add your own thoughts via “Rich notes,” and even annotate research-heavy PDFs.

5. Follerwonk

If you have a sizable Twitter following but your posts are not generating much engagement, you may require additional insights. Follerwonk is the precise antidote. It analyzes your social media audience to determine their interests, assisting you in focusing on topics that are more likely to generate meaningful engagement.

6. Trello

When it appeared as though the entire world had gone remote in 2020, one thing became abundantly clear: we required effective methods for managing our professional lives. Trello is a critical component of this department. Its workspace and project management tools enable you to see an entire workflow from start to finish, even when managing a team of people.

When an assignment is created in a “card,” it is automatically updated for everyone who has been invited to the card. Consider it a way to connect everyone to the same assignments without feeling as if you’re herding cats.

7. CoSchedule

Like comedy, content marketing is all about timing. It would be counterproductive to publish an epic “The Ultimate Guide to Widgets, Part II” post prior to the release of “Part I.”

CoSchedule is a centralized calendar and planning tool that enables you to view your entire content strategy in the same way that you would plan a campaign in general. Additionally, it’s simple to integrate multiple team members if you require contributions from content pipeline writers and editors.

8. Grammarly

Not sure whether it’s “It’s” or “It’s”? Not sure if you typed “your” when you meant “you’re” by accident? You have no idea whether a single spelling or grammatical error will undermine the credibility of the brilliant points you’re making.

You are not required to have an editor following you around, meticulously scanning your every word. Grammarly automatically detects a wide variety of blunders. Its premium version assists in scanning for clarity issues that, when corrected, can spruce up your content.

9. Scoop.it

Often, the art of content marketing boils down to one question: how interesting are you? Scoop. It enables you to curate some of the most intriguing content available on the web. As a result, your own content marketing presence becomes a must-follow.

Scoop enables you to curate and publish curated content.

It quickly, which means you’ll spend less time on content marketing and more time soaking up the extra attention.

B2B email marketing rules you need to follow

9 Striking B2B Email Marketing Examples to Gain More Inspiration – Mageplaza

There are numerous email marketing tips and best practices that apply equally to B2B and B2C marketing plans. And we strongly encourage you to give those techniques a try.

However, before you begin experimenting with strategies that may work for your business, you must first adhere to the rules for effective B2B email marketing. Herime are the seven names you should be familiar with.

1. Divide your audience into segments

I’m sure each of your emails is excellent. However, not every email will be effective for every contact in your database. That is why segmenting your audience for B2B email marketing is critical.

By segmenting your audience, you can be more targeted with your copywriting and offer. For example, if you’re sending only to contacts in the Northeast United States, you can refer to July as the start of summer. If you’re sending only to contacts that have previously made a purchase, you can re-engage them with a discount code.

And those are just two quick examples of the countless ways to personalize your business-to-business emails and increase their appeal to your audience.

And improving the appeal of your emails to your audience can result in tangible results for your business. Indeed, marketers who segment their email marketing campaigns see an increase in revenue of 760 percent.

As a result, segmenting your audience is a good rule to follow.

2. Send a newsletter

A newsletter is an excellent way to distribute your blog posts, webinars, and other content to your database on a consistent basis. Additionally, it is an excellent method of engaging with your contacts. The cadence will vary depending on your business, but it will be consistent whether it is weekly, monthly, or quarterly. This keeps your brand name in front of each contact’s inbox, which builds trust if you provide high-quality, useful content.

That is why 31% of B2B marketers believe email newsletters are the most effective way to nurture their leads.

Your newsletter can be formatted in a variety of ways. If your marketing generates a significant amount of content, you can incorporate recent podcast episodes, videos, and blog posts. If your industry generates a lot of news, you can summarize it in your newsletter and even write a long-form email introduction commenting on the most important topics. The critical thing is to determine what works for your brand and how much work one should undertake.

Additionally, if you prefer a more creative approach, take a look at these creative newsletter ideas for each month of the year. Additionally, utilize these unique newsletter titles. Then choose your format and begin writing!

3. Follow the law

This is more than a necessary B2B email marketing rule; there are legal ramifications that any marketer should be aware of. In the United States, you must be familiar with the CAN-SPAM Act. Additionally, if you send emails to contacts in Europe, you should be familiar with GDPR.

In the majority of cases, these laws are elementary. Each email must include an unsubscribe link. You must respect those unsubscribe requests. Your email must include a physical address. You cannot alter the email addresses—doing so appears spammy, and the objective is to ensure that any email sent is legitimate and not a nuisance.

4. Stick to your brand

Your business-to-business email marketing should be clearly identifiable as coming from your brand. That is the most effective method for maintaining consistency in your emails and establishing brand recognition with your audience.

5. Concentrate exclusively on your copywriting

The reality is that not every recipient of your B2B marketing emails will open them. Email marketing is one of the most effective marketing strategies because it enables you to maintain control over your messaging, personalize it, and scale it. However, this adds to the noise in everyone’s inbox. Each day last year, 306.4 billion emails were sent.

To compete in inboxes such as these, you must prioritize your email copywriting.

Begin with your subject lines, as they will have an effect on your open rates. They should be interesting, visually appealing, and contain just enough information to entice your reader to open the email. Consider the excellent subject line in the image of my inbox above from Dropbox.

The subject line begins with an emphatic imperative. The preview text then explains that this action is unnecessary because Dropbox provides an alternative solution—inside the email.

Make sure your email’s body contains a clear goal so that you’re writing toward it and leading up to a single CTA. Additionally, schedule time for proofreading each email. It never hurts to double-check, and in the best-case scenario, you’ll avoid any embarrassing typos or errors.

Email service providers

Email service providers provide all of the necessary tools for creating, sending, and monitoring email marketing campaigns.

However, before selecting an email service provider, it is necessary to understand what they perform and what services you should seek.

A typical email service provider would feature email templates, a mechanism to manage your subscriber list, a simple setup process for delivering your emails, and metrics on the performance of your campaign.

Prior to selecting an email service provider, you should conduct due diligence to ensure they provide all of the features you desire and require for your campaign.

The following are a few of our preferred email service providers:

MyEmailFX

MyEmailFX is WebFX’s in-house email marketing tool.

They provide clients with a simplified, convenient, and user-friendly platform. Making it an excellent choice for any business wishing to implement an email marketing campaign.

You may build and personalize everything from your content to the style of your emails. You can also send them to segmented lists within your target demographic.

Likewise, it has real-time reporting that enables you to observe who opens each email and what actions they do after reading it.

MyEmailFX enables you to establish drip email campaigns, which is beneficial when you want to create a schedule for sending emails to your contact list automatically.

MailChimp

MailChimp is an easy-to-use tool for creating basic, customisable email newsletters.

It makes it simple for ecommerce businesses to share their products via email, and it integrates with Shopify, Magento, and Woocommerce.

The platform integrates Facebook advertising, marketing automation, and reporting to help you analyze the effectiveness of your email campaigns.

Litmus

Litmus is another email service provider. It has a variety of features that enables you to eliminate technical mistakes in your campaigns. You can also send customized information to your subscribers.

Likewise, Litmus enables you to test your emails on over 70 different apps and devices with a single click. In which it can save you significant time during the analytics stage by assisting you in swiftly identifying issues.

It identifies issues that could set your email campaign back, such as missing links or a lengthy load time.

The tool allows you to observe which emails are opened. You can also observe the user’s location at the time of the opening, and even the device used to open them.

Finally, they offer email analytics that display information such as open rate, forwards, and the number of times an email was printed.

Zoho

Zoho is another A/B testing platform. It enables you to send different emails to your audience in order to discover the most effective text and style.

You can test subject lines, email content, and more, and then receive reports on the success of each email. This allows you to pinpoint the precise mix of elements that works best.

Why you shouldn’t buy email lists

When researching email marketing, you’ll notice that you may purchase email lists. These lists have a variety of email addresses from which you can send emails. It’s the quickest method of growing a subscriber base.

The sole benefit of these lists is that they enable you to quickly develop a subscriber list, but even then it is not legitimate. Purchasing email lists is a poor business strategy. There are a variety of reasons to avoid purchasing email lists.

1. They don’t contain active leads

When you purchase an email list, you are not purchasing a list of people who are already familiar with your products. Rather than that, you receive a list of random individuals, half of whom have never heard of your firm.

Typically, these lists do not comprise individuals who are interested in your items. It is not a list of leads who are aware of your products and are interested in learning more. They may be interested in your type of goods, but they will not open or engage with your emails if they did not subscribe to your list.

You should avoid purchasing email lists since they do not provide actionable leads. You wind up paying for uninterested leads.

Which brings us to the next point.

2. You waste money

One of the most significant disadvantages of purchasing email lists is that you squander money. As previously indicated, these lists are devoid of valuable leads. You wind up paying for uninterested leads.

Your organization will squander money purchasing lists that do not contain credible leads and will generate no revenue as a result. While it may appear to be a worthwhile purchase, it does not provide a significant return on investment (ROI) for your organization.

There are numerous low-cost or no-cost methods for obtaining email subscribers. Other approaches, such as social media, can be used to acquire new subscribers. It takes effort, but if you don’t cut corners, you’ll end up with a better list and a higher ROI.

3. Your emails are more likely to end up in spam

If you purchase an email list and launch a campaign, it is possible that your subscribers will never read your emails. Your emails will be interpreted as spam and will be deposited in spam folders. Users never check their spam folders, which means that the vast majority of people on your list will never read your email.

Even if your emails make it to this list, they are almost certain to be deleted. If someone does not subscribe to your email list, they will quickly unsubscribe, delete, or classify your emails as spam. As a result, you’d spend money sending emails to these leads only to have them deleted.

It is advised to avoid purchasing email lists because many of the “subscribers” will never get or read your emails.

4. It looks bad

If customers are receiving emails from your business that they did not sign up for, they will be unhappy with you. They would be perplexed as to how you obtained their email address and why you are informing them about your offerings. There is a possibility they will speak negatively about your organization as a result of you acquiring their email without their knowledge.

You do not want to cast a negative light on your business. If customers want to hear from your business, they will sign up for emails voluntarily. You want to prevent “coercing” individuals into receiving your company’s emails.

If you want to prevent developing a negative perception of your business, you should avoid purchasing email lists.

6 main objectives of email marketing

When you launch an email marketing campaign for your organization, there are several vital objectives to address.

1. Inform

One of the primary goals of an email marketing campaign is to educate your subscribers.

Regularly appearing in your consumers’ inboxes provides an excellent opportunity to keep them updated. You can update them about anything related to your business.

Readers should always leave your email with a fresh understanding of your organization.

For instance, you may advise them about ongoing building repairs. And then provide information about alternate parking locations while the main lot is being used.

You may also remind them about an upcoming fundraiser or a new product or service you’re offering.

You might include a link to a specific page on your website – perhaps a new blog post or a new product page.

Whatever you’re informing your readers on, you should always include photos and visuals to keep them engaged throughout the email.

2. Attract

Another goal of email marketing is to attract new customers to your business.

You may believe that because current consumers have already committed to your business, there is no longer a need to acquire new ones. The reality is that existing consumers can discontinue purchasing items or services from your company at any time. But email marketing is an excellent strategy to ensure that you constantly win them over.

This objective is especially critical in terms of potential clients.

Your emails should awe potential customers with your product or service offerings and establish your business as an industry leader.

To re-engage current customers and convert prospects into loyal customers, you should include any new testimonials, rave reviews, or accolades you’ve received.

Mentioning new honors demonstrates to email recipients that you’ve been recognized for your work, reassuring current customers that they’re dealing with the proper organization. Additionally, it will draw potential clients’ attention to your business, and if they haven’t already committed to your firm, mentioning accolades can undoubtedly assist!

Another approach is to provide bespoke graphics illustrating this information to increase reader appeal. Custom visuals are an excellent method to not only engage readers with your email, but also to demonstrate expertise.

You can entice users with personalized graphics that showcase your latest accolades, new services, or new testimonials. Always remember that it is much more effective to demonstrate than to tell — which is why it is preferable to use a graphic or video of a person speaking as a testimonial rather than a text stating it.

Additionally, here is an excellent spot to display a photograph of your CEO receiving the award or a snapshot of the award committee’s website noting your distinction.

3. Engage

Following that, your emails should engage recipients.

Not only should they be informative, valuable, and visually appealing, but they should also engage recipients, encouraging them to discover more about your business and brand as a whole.

Make your emails more interesting by include photographs, graphics, and even videos to ensure that recipients read them completely and absorb all of the information you’ve included.

Another technique to engage consumers is to direct them to specific landing pages on your website via buttons.

4. Guide

In terms of guiding, your emails should direct recipients to your website.

This is one of the most critical email marketing objectives, as it brings potential customers one step closer to converting.

Utilize links in your copy, buttons, and calls-to-action to direct recipients to your website.

For instance, if you’re discussing a new product, you might either include a link to the product page in your copy or build a button that encourages readers to visit the site to view the full description of the product.

There are numerous ways to direct consumers to your website via email, and you should do so multiple times!

5. Nurture

To convert prospects into committed, lifetime customers, you must nurture them first, and email marketing is an excellent way to do that.

As previously stated, emails are an excellent technique to ensure that you remain top-of-mind. That implies that even if a consumer is not in need of your products or services at the time they get your email, your continued efforts to stay in their inbox will ensure that your brand is the first they think of when they do.

Your emails to consumers who haven’t converted yet should highlight all of your brand’s best features, coupons and special discounts. Make sure to keep them informed of new development as well.

6. Convert

All email campaigns should aim to convert new clients and retain existing ones.

You can accomplish this by adhering to all of the aforementioned objectives and ensuring that you are easily accessible to customers. This includes supplying your contact information, your address (if applicable), and information about your social media accounts.

To convert readers, you should also inform them about your current specials and deals. Likewise, present them with coupons to urge them to purchase your products.

How to Generate Leads With Email Marketing to Boost Revenues

The practice of lead generation is to pique consumer interest in your products and/or services. In other terms, a lead is any individual or organization that expresses interest in your products or services. Without the constant attention of consumers, businesses will inevitably cease to exist. Thus, understanding how to generate leads for your organization is critical. Fortunately, email marketing is the most successful means of generating leads and is also the most straightforward to execute. This article discusses how to conduct effective email campaigns for lead generation.

Email marketing provides a higher return on investment than any other means of acquiring leads. According to the DMA’s Marketer Email Tracker, email has an average return on investment of 3228 percent, or £32.28 for every £1 invested. Additionally, before we proceed, it’s important remembering that individuals do not become leads just by interacting with company assets.

This is because consumers frequently interact with material in order to benefit from it. As a result, people may be uninterested in your offerings. For instance, a person who downloads an eBook may have done so just for the purpose of perusing its contents. Thus, your objective with email campaigns is to convert that initial engagement into genuine interest in your items. This article will demonstrate how to generate leads via email.

1. Capitalize on pre-existing consumer Touchpoints

While every business begins with a blank slate when it comes to developing an email list, you can exploit current consumer touchpoints. For instance, a local electronics store could begin soliciting email addresses from prospects both locally and online. However, individuals will not always give their contact information without receiving something in exchange.

As a result, you’ll need an attractive offer to get people to provide their email addresses (e.g. a coupon or discount). This type of reward is sometimes referred to as a lead magnet. It’s best to place lead magnets at prominent consumer touchpoints throughout your website and physical location.

You do not want to appear obnoxious, however. Rather than that, the objective is to be genuinely helpful. For instance, a clothing firm that provides a free winter-ready checklist to its visitors is not being pushy, but helpful. After all, winter is not the time to be without warm clothing.

2. Automate Lead Nurturing

Businesses may use marketing automation tools to nurture leads on autopilot. Email automation enables the regular delivery of content tailored to the interests of prospects. The majority of email software has automation functions. For instance, Benchmark is an email marketing platform that, among other things, automates cart abandonment. This enables automated email campaigns to be sent to individuals who did not complete their transactions.

Automation is critical for nurturing since, as previously said, simply because someone supplied information for an incentive does not indicate they are interested. As a result, this strategy can direct your company’s efforts toward genuine leads. As an example, suppose someone exchanged their email in return for downloading one of your lead magnets. You can follow up with them in a few days with another offer, this time requiring the prospect to identify their product interest, if any.

A simple question such as, would you want to see a free demo from one of our specialists? That should suffice. This strategy certifies prospects as leads prior to transferring them to the sales team, hence increasing the quality of leads. Additionally, you lose nothing if the prospect accepts the offer without first trying your product. This is because you may continue to provide them free information on a periodic basis via automation in the hope of eventually winning them over.

3. Incorporate Marketing Tracks

There are numerous marketing tracks that come to mind when considering how to produce leads. A marketing track is a sequence of emails sent to a specific type of audience. Segment your list according to interests and gradually distribute select email series to each group. You can conduct multiple marketing campaigns concurrently. As long as you’re using email software that supports this, such as Constant Contact. This program enables the simultaneous execution of multiple marketing campaigns.

The objective of a marketing track is to constantly contact a potential lead. It also maintains your brand top-of-mind. A marketing track might be lengthy or brief in duration. Emails, on the other hand, must be customized for each recipient.

Once a lead has completed a marketing track without making a purchase, they might be transferred to a general mailing. You can even shift them to a different marketing track with a different focus on a different issue. However, ensure that you revisit your marketing tracks on a regular basis to alter or improve them.

4. Write Effective Emails

It is vital that you are able to persuade or generate interest in the company’s products/services. This is when outstanding copywriting comes into play. The email copy is the most critical conversion factor when it comes to lead generation. Your copy must carry the majority of the weight. In general, there are four critical factors to nail: content, clarity, engagement, and call to action (call-to-action). The subject line is the first thing a prospect will read before determining whether to open your email. A strong subject line is succinct and enticing; in other words, it should capture their interest.

Clarity is about ensuring that your emails are simple to read and free of industry jargon. Engagement is critical for retaining a prospect’s attention. Visuals such as photographs and videos are an excellent approach to increase engagement. However, embedded videos may impair email deliverability; therefore, ensure that the content is hosted on a third-party site such as YouTube. Then, direct prospects to the video with a clickable picture.

Your CTA is critical since it instructs readers on what to do next (e.g. buy now, read the report, etc.). As a result, ensure that each email contains one.

5. Triggers for Advanced Behavior

After reading our tip on marketing tracks, you’re probably already seeing how segmentation can help improve lead generation and overall ROI. Email automation, on the other hand, enables firms to employ even more sophisticated behavior triggers. For instance, you can automate the distribution of emails based on the links that users click.

Similarly, a business that sells multiple products can have emails prepared for each offer. Emails can be sent whenever someone clicks on specific URLs. However, do not convert or purchase anything. The following are further sophisticated behavioral triggers. Though, this is not an exhaustive list.

  • After a specified time period, send emails to prospects who have no history of conduct.
  • Triggers for emails based on demographic information such as age, income level, and work type.
  • Emails sent in response to survey results
  • Triggers depending on activity or interaction, such as coupon utilization, open rates, and CTR (click-through rate), among others.
  • Purchase history data, such as the amount spent, the items purchased, and the date and time of the most recent purchase.
  • Website behavior, such as the most frequently visited pages and the amount of content ingested.

Conclusion

A potential lead or customer is someone who visits your website or real store/office location. Therefore, ensure that you are leveraging current touchpoints and automating workflow.  In addition, incorporate marketing tracks, configure complex behavior triggers, and design effective communications. Keep in mind that the ultimate goal is to swiftly move prospects through your sales funnel or pipeline in order for them to convert into paying customers. This entails converting leads from awareness to interest, then to decision and finally to action. Try incorporating social media shareability into your emails so that they may be shared. This can help you expand your brand’s reach and get additional subscribers. Acquiring leads is critical, and the most effective way to do so is through lead generation email campaigns.

The Benefits of Email Marketing Software

One of the questions that businesses consider is the most effective way to reach out to and advertise to their customers. A common misconception among businesses is that email marketing is obsolete; however, it is not; you simply need the right software to make it work for your business. Indeed, email marketing software is a hot topic of discussion in every business’s marketing and IT departments. The debates generally center on whether having it at all is a good idea.

One thing is certain: email marketing has stood the test of time and is currently one of the top marketing strategies with the highest return on investment. If you want to ensure the effectiveness of your email marketing, investing in the best email marketing software available will help. Investing in the right software can have a significant impact on your business, as detailed below.

Sending Targeted Content

Every single business out there does everything possible to reach the right audience in the most effective manner possible. One of the most effective ways to do so is to include personalized content that is directly targeted at clients, which email marketing software can handle for you. With the right software, you can develop the ability to segment your audience. This can be done by gender, age, length of time as a customer, and more!

Multiple Email Sending

Another fantastic feature of email marketing software is the ability to send multiple emails simultaneously. You can send multiple emails to distinct segments of your audience simultaneously, which can help you save time and increase your contact efficiency.

It’s Measurable

Email marketing campaigns are extremely easy to track, especially when email marketing software is used to support them. You can see your click-through and bounce rates, which allows you to track your results and ensure that you’re appealing to the right audience.

Automating Your Tasks

The most effective email marketing software can assist you in automating a variety of tasks. The appropriate software enables you to generate reports, purge databases, opt out of certain tasks, and monitor others. It can also help you send periodic emails to your customers, which will increase their awareness of your business. Automating these tasks saves you time and money, and ultimately improves the efficiency of your business.

Excellent return on investment

Finally, one of the best benefits of email marketing software is the high return on investment. Email marketing software has a proven track record of delivering a high return on investment because it enables you to track your campaign and make necessary adjustments. With email marketing software, you have a much better chance of successfully contacting your customers.

The benefits of email marketing software should be sufficient to convince you to purchase it immediately!

What is a Digital Marketing Funnel and How Do I Create One?

For the most part, digital marketing is straightforward. Anyone can now set up an ad campaign on Google or Facebook. And then begin driving traffic to their website or landing page. The level of competition appears to be high, and it appears that everyone wants a piece of the online action.

People’s attention spans are becoming increasingly stretched as a result of the proliferation of new-age technology and consumer startups. We have click-based advertisements, YouTube advertisements, banner advertisements, story advertisements, and so on. However, at the same time, digital marketing is becoming more difficult to implement.

While running ads is relatively simple, obtaining a return on investment (ROI) on the advertising dollars spent on these various channels is the most difficult challenge for most startups and digital marketers. Getting an ROI is difficult because funding the advertising spend is difficult. Unless the customer transacts with you and generates a profit for you.

Anyone can fund advertising with investor money in the early stages, but this is not a sustainable way to build the funnel for the long term. The most important question to ask in digital marketing is not how and where to run the ads, but how to ensure that the advertising dollars are being spent effectively and that the campaigns are sustained over time.

The Funnel Concept

There are several stages to the funnel, and the only way to ensure that an advertising campaign is successful is to ensure that all of the stages of the funnel are constructed in a sound manner. The majority of small businesses that are bootstrapped are unable to afford large-scale branding campaigns. Put your brand name on television and in banner ads will not automatically result in more customers for your company.

When you concentrate your digital marketing efforts on lead generation, you will see greater results. Obtaining potential customers’ names, emails, and phone numbers is the most effective method of bringing them into the funnel. And the most effective way to entice viewers to opt in is to provide them with a free resource in exchange. This is commonly referred to as a lead magnet due to the fact that it attracts leads. Consider it to be an ethical bribe that you offer to the visitor in exchange for their email address and permission to market to them again via email in the future.

What Next?

After this stage, the majority of brands (both B2B and B2C) tend to make a mess of things. The leads are cold, which means that they are not in a position to purchase your product or service. It is necessary to establish trust. Trust grows as a result of engagement, which is facilitated by high-quality content.

Because advertising campaigns are executed at a large scale, nurturing must also be executed at a large scale. And marketing automation is the only way to nurture thousands of leads at the same time. Deep marketing is a process that allows marketing automation to be personalized on a large scale.

When you engage in deep marketing, you create a marketing funnel in which each segment of your potential customers and leads receives customized content that is relevant to them. The greater the relevancy, the faster cold leads are converted to warm leads, and vice versa. Warming up cold leads takes time, and the most effective way to accomplish this is by sending a series of emails spaced out over a two- to three-day period.

The importance of warm leads

Trust must be established before any sales can be conducted with the leads. It is necessary to nurture leads over time in order to effectively convert cold leads into warm prospects. Warm leads, on the other hand, are not the solution. If you want to convert warm leads into paying customers, you must give them a little push. You need to gently encourage them to complete a transaction without coming across as sleazy or aggressive.

If the first stage is gaining attention and the second stage is establishing trust, the third and most important stage of the funnel is creating compelling copy and a compelling sales pitch.

Someone putting their trust in you is meaningless until and unless they are ready to use that trust to transact with you. You can convert warm leads into paying customers through the use of a variety of different sales techniques. Make use of sales pages, sales videos, sales meetings, group sales through webinars, and even offline meetings to increase your sales.

You cannot determine the effectiveness of an advertising campaign only by the ads themselves. It is also determine by the nurturing sequence and the sales efficiency. If the transaction is successful and results in a profit, you can take the profit from the transaction. And reinvest it back into advertising campaigns to help your business grow.

When you repeatedly carry out this process over a period of time, then there is establishment of a brand’s reputation. Furthermore, the brand’s reputation aids in the creation of advertisements and the improvement of response rate metrics such as the click-through ratio, the visitor-to-leads ratio, and the lead-to-customer ratio.

Constant Contact Review

Constant Contact has become a popular email marketing and small business software platform. The company serves over 500,000 small businesses and provides them with everything they need to grow online. Constant Contact’s email marketing services include industry-leading features and an intuitive interface that anyone can use.

Features and Functionality

1. Drag and drop editor

Constant Contact offers a variety of sophisticated templates that you can easily edit to create campaigns and newsletter designs quickly. They even add seasonal templates throughout the year, allowing businesses to send visually appealing emails for occasions such as Thanksgiving, Christmas, and New Years. Users can create newsletters that are in line to their specific requirements.

The templates are extremely easy to edit via a drag-and-drop interface, making the process intuitive and without a steep learning curve. Users can view a preview of their email or newsletter at any point on computers or mobile devices to get a better idea of how it will appear to their target audience.

2. Personalized autoresponder

The autoresponder enables users to create personalized emails and establish stronger long-term relationships with their subscribers. You can send birthday emails, personalized welcome emails, and emails commemorating customer milestones, among other types of emails. It is available exclusively as part of the Email Plus package, and includes video tutorials on how to set up a series of automated emails for your contact list.

3. Contact management

While this is a basic feature that is typically included with all email marketing tools, it is worth mentioning. The user’s involvement in list management is minimal. Simply upload the emails via Excel, Gmail, or Outlook, and Constant Contact will handle the rest. This includes unsubscribes, bounces, and inactive emails, all of which are automatically updated on a regular basis.

4. Real-time reports

Another common feature, but a critical one, Constant Contact provides real-time reports for all campaigns. The reports are simple to read and are presented in graphs and numbers, which is an excellent way to quickly assess the performance of a campaign without delving into the numbers.

5. Surveys

This is an exclusive feature available only with the Email Plus package. It enables you to send surveys to your contacts and track their responses in real-time reports.

6. Donations

Online donations are another unique feature of the Email Plus package. This is an excellent way for non-profit organizations to raise awareness and solicit support from subscribers. Any email can be customized with a “Donation” button, and a responsive landing page can be created with secure payment processing and real-time reporting to track donations.

7. Templates

ConstantContact offers easily editable templates to help you increase engagement with each newsletter or email you send. They system optimizes email click-through rates by utilizing action blocks. Additionally, you can include one-click calls-to-action to increase engagement.

8. Ease of Use

The interface is intuitive, with a top-level menu for campaigns, contacts, reporting, forms, library, and integrations, as well as side sub-menus for each. Each screen features very clear buttons that make it simple for users to understand what they needs to do next.  The fundamentals are completely self-explanatory, and anyone, with or without prior experience in email marketing, can upload contacts and send their first campaign in minutes.

9. Customer support

The site features an excellent knowledge center that includes video tutorials, frequently asked questions, and an online community forum. If you require assistance from the company, you can reach them via phone or live chat 24 hours a day. Users can enroll in a live, 30-minute webinar to learn how to set up their account and receive assistance from a Constant Contact Email Marketing expert. Additionally, Constant Contact offers a community forum where users can receive detailed, specific feedback from more seasoned users. “Critique My Campaign” is a feature that allows users to submit their email newsletter designs for review and feedback prior to sending them to their newsletter subscribers.

Final Word

Constant Contact is an excellent solution for businesses of any size, thanks to its advanced features and integrations. It is especially popular with small businesses due to its ease of use and management. And the fact that it does not require users to be email marketing experts. While some features are more advanced and require viewing video tutorials or contacting the company for assistance, it is an incredibly intuitive email marketing tool in general.

Things to note about Google Remarketing?

Google Remarketing allow a digital marketer to display targeted ads to users who have previously visited their site.

Visitors will see your advertisements on different google platforms that are a part of the google display network (GDN). One of the most popular remarketing platforms is Google Display Network (GDN), with the other being Facebook.

This post will provide you with a comprehensive breakdown of everything you need to know about it. So let’s get this party on track right away.

How does Google Remarketing Work?

To use this service, you must include a small piece of code on your website. They refer to it as a pixel.

To include visitors to your remarketing audiences, google will use browser cookies in conjunction with this pixel.

These cookies contain a one-of-a-kind ID that is automatically added to your remarketing list when they are used.

You can create multiple cookies that will target customers who visit different pages on your website. This feature is particularly useful for e-commerce websites.

This is because it allows them to target customers for specific products that they may already be interested in. You can also create multiple lists based on different criteria such as membership duration, goals, and a variety of other factors.

Google Remarketing gives you the ability to control the length of time that this unique cookie ID remains active in your marketing list, as well as the number of caps that can be placed on the number of views received by each individual audience member.

You can also segment your audience based on factors such as demographics, geolocation, interests, income, and other factors, among others. Digital marketing courses can provide you with a wealth of information about this process.

Benefits of Google Remarketing

Google provides numerous remarketing benefits for your online business/website that you can take advantage of. Some of them are listed in the following section:

1) It helps to raise awareness of the brand

Google Remarketing enables you to target your visitors with more than just text ads on search engine results pages (SERPs). With Google Remarketing, you can display advertisements that include custom graphics that are more visually appealing than standard text ads. When compared to using only text ads, displaying ads through the GDN display network will increase your click-through rate.

In addition, display advertisements allow you to raise awareness of your brand. Your company’s logo and name appearing on a variety of platforms will increase the recall value of your brand among customers. This feature will allow you to establish yourself as a brand, giving you a competitive advantage over your competitors in this highly competitive industry.

A combination of display and text advertisements will allow you to determine which type of advertisement is most effective for your website. Some people may respond positively to the first option while others will prefer the second option. You can learn more about branding by enrolling in one of the many digital marketing courses available.

2) Achieves a higher click-through-rate

Remarketing campaigns on any platform will have a higher click-through rate than regular advertising campaigns because they are targeted at a specific audience.

Similarly to a Google Remarketing campaign, the user has already visited your website at least once before this campaign. Your customers/visitors are already well-informed about the services and products that you have to offer them. A customer is more likely to click on an advertisement for your website if it is visually appealing.

In contrast to the users who are attracted through normal ad campaigns, this customer is a high-value customer because he is significantly more likely to convert than other users who are visiting for the first time on the website.

3) Allows you to run multiple ad copies at the same time

Your site visitors have a variety of preferences. Their preferred colour combinations and wordings in advertisements differ from those used by others. When you create only one advertisement copy, your chances of attracting the greatest number of visitors are reduced significantly.

One ad copy may not pique a potential customer’s interest, whereas another may be just what he needs to get him to visit your website in the first place. Advertising campaigns may target customer segments who are at different stages of the purchase funnel.

To move people from the stage of awareness to the stage of consideration, and finally to the stage of purchase, it is necessary to use various advertisements. Running the same or similar ads will reduce your chances of converting visitors into buyers in any one of these stages.

Google Remarketing enables you to target specific advertisements to consumers who are at different stages of the purchase funnel. If you want to learn more about creating Ad copy, you can enrol in one of the many online digital marketing courses available today.

4) It increases the amount of time that users spend on the site

User engagement is a primary goal of internet advertisements, which are designed specifically to increase user engagement. Marketers use a variety of tools, such as forms filled out, products purchased, and documents downloaded, to determine how engaged users are with their websites.

Google Remarketing enables marketers to increase user engagement by retargeting the same users over and over again with their advertisements. There is increase in users’ engagement as a result of this process. It also increases the likelihood of a conversion.

The likelihood of repeat visitors purchasing your product is higher in comparison with the likelihood of a first-time visitor purchasing your product.

5) Enables you to target the most appropriate websites for your advertisement

You can choose the websites that you believe will perform better for you based on your research. Google Remarketing gives you the option of selecting the websites on which you want to advertise your products or services.

After the initial stages of your Google Remarketing campaign have been completed, you can re-evaluate the situation to determine which websites are not bringing in enough visitors to your website. After determining this, you can take steps to prevent your advertisements from appearing there.

Place your advertisements on websites that perform the best for your company. With this, you can ensure that you receive the highest possible return on your investment.

Learning about the additional advantages of Google Remarketing is possible through participation in digital marketing courses.

Things to keep in mind while using Google Remarketing tools

Before your Google remarketing campaign can go live, your Unique cookie ID list must have reached the milestone of one hundred entries.

According to research, deals and discounts are the most effective methods of luring a customer back to your website. You can increase your brand awareness among customers. It is simply by implementing a targeted ad-buying strategy such as vCPM. Depending on the goal and budget of your company, an ad should run for a few period of time

Many studies have found that it is still effective even if a user does not click on your display advertisement. Because of the high level of brand recall that has been established over an extended period of time, people will eventually visit your website through direct channels.

Despite the fact that the metrics may indicate that the advertisement was ineffective, the reality may be quite different. There are numerous remarketing advantages to using GDN, which can be learned about in a variety of digital marketing classes.