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Email marketing takes practice. It involves adhering to best practices, avoiding rookie mistakes, and optimizing emails for increased engagement.

Marketers Must-Know Email Marketing Metrics

• Open rate
• Click-through rate (CTR)
• Bounce rate
• Conversion rate
• Revenue per email
• Overall ROI
• Spam reports

1. Open rate

Email marketers have long used open rate as one of the most basic metrics. Open rate tells us how engaged our subscribers are and how effective different subject lines are.

However, when Apple makes Mail Privacy Protection publicly available, it will effectively disable open-tracking for users who choose to use it, making open rate an unreliable metric. Open rate will become increasingly unreliable as more inbox providers follow suit.

Fortunately, this list includes many more success metrics.

2. Click-through rate (CTR)

CTR is another common metric for campaign performance. CTR measures how many people clicked your email’s links. For example, if you included a coupon link, the CTR measures how many subscribers clicked on it.

There are a few ways to increase email click-through rates. Include links throughout the email and a prominent call-to-action button for subscribers to redeem your offer.

Open rates typically outperform click-through rates. Most campaigns have an average click-through rate of 4%.

3. Bounce rate

When sending an email campaign, keep track of the bounce rate. Bounce rate measures how many subscribers did not receive your email. Soft bounces track temporary email address issues while hard bounces track permanent email address issues.

Bounce rates versus open rates give you a better idea of your list’s quality. If you have a high percentage of hard bounces, your list may contain fake, old, or incorrect email addresses.

By requiring a double opt-in, you can reduce your bounce rates. A double opt-in requirement ensures better email list quality and lower bounce rates.

4. Conversion rate

Your conversion rate measures how many people clicked on your link and then completed a specific action. For example, if you sent an email with a link to a Black Friday sale, the conversion rate tells you what percentage of people clicked the link made a purchase.

Conversion rates provide unique insight into ROI. You can tell if your campaign is successful by looking at how much you spent and how many subscribers converted.

5. Revenue per email

The ROI shows the overall ROI, but the revenue per email shows the individual success of the emails.

This figure can help you determine which emails perform best and which emails reduce the overall ROI.

The best way to measure an email’s ROI is by tracking clicks, web traffic, and conversations.

6. Overall ROI

Every email marketer should track overall ROI. It tells you your campaign’s overall ROI.

To calculate this, subtract the campaign’s sales from the campaign’s execution costs, divide the result by the campaign’s investment, and multiply the result by 100.

Email marketing is one of the most cost effective digital marketing strategies.

7. Spam reports

It’s discouraging when your emails are marked as spam. You may prefer to ignore these instances, but spam complaints must be addressed.

Providers want to monitor spam complaints and ensure quality. If this rate rises too high, your email provider may take action and block your account.

You should monitor this number yourself to ensure that your emails are technically sound and that your copywriting meets your expectations.

Approximately 400 million people per month read Blog Post. True, but unbelievable. If your company does not have a blog, you are missing out on a huge audience reach and a chance to convert readers into clients.

The main reason to start a blog is to drive traffic to your company’s website. Companies with blogs get 56% more traffic than those without. After all, blogs are a great way to promote your business, gain new clients, and increase profits. Less time and money spent on getting the best blogs is justified.

You should also know that blogs can help your website rank higher in search engines. So, yes, blogs are important for SEO. Now that you know the benefits of blogs, let’s reveal how to create an innovative small business blog!

• Be Consistent
• Invest In Keyword Research
• Target Optimized Blog Lengths
• Incorporate Visuals
• Guest Contributors Should Be Warmly Welcomed
• Promote Your Blogs

Be Consistent

People used to focus on Snapchat streaks, but now it’s all about content streaks. Nowadays, people want to consume as much content as possible. So, keep posting content consistently.

It’s simple to blog. The more the merrier. A study suggests 16 posts per month. Small businesses that started posting 16 times per month got 3.5 times more traffic than those that only posted 3-4 times.

Writing blogs about your business and industry for a few hours per month will be extremely beneficial to your business.

Invest In Keyword Research

There is no denying that you must write content surrounded by your small business. But, you must also understand that you must target what people seek. What good is a blog if no one reads it? Keywords come into play here.

Keyword research is the process of looking up popular keywords that people use in search engines. So, use relevant keywords in the title and throughout your essay. In short, if you add keywords to your blog, it will rank higher in search engines, and more people will find you. Besides, conducting keyword research will give you advanced ideas for blog topics!

Target Optimized Blog Lengths

Any person can write, but you must write highly optimized content. For example, your blog must be long enough to summarize all information. Assemble the researched keywords into the blog without making it a keyword string. Hire a specialized team to help you implement all your SEO needs.

The trick to writing good content is to ask yourself if you would like to read it. If yes, take pride in writing it. Generally, SEO-friendly blogs are around 2000 words long, so aim for that. Attention to detail is also required when creating a blog title. Try to keep the title short and focused.

Incorporate Visuals

Visuals are undeniably the future of marketing. Adding images and videos to your blogs today will increase reader engagement with your blog and business page. Remember that content with visuals is grasped more than content without visuals. Thus, consider using visuals to highlight key points from your blog. Why not start a video blog? It helps users remember content better!

Guest Contributors Should Be Warmly Welcomed

We know from experience that writing content takes time. Guest posting is one of the best ways to bring new life to your blogs and reach new audiences. With practice, you will see how it can help you gain a new perspective on your small business industry topics.

If you’re not comfortable with guest posting, you can also do interview blogs. These are in demand now, and interviewing an industry leader will bring their audience to your platform.

Promote Your Blogs

Have you ever noticed how Instagram influencers notify their followers of new posts in a separate story? You must do likewise. You must constantly remind your readers of new blogs. Share your blog URL on social media, website, newsletter and even in your email signature.

Given their capacity to transmit information across systems in a portable format, it is simple to acquire a library of PDFs. If you have a large number of them, you can harvest any email addresses that are contained within them for business objectives, such as building a customer or vendor database. Individual email addresses or groups of email addresses can be extracted from PDFs using a variety of apps, including Email Extractor Files v5.0, Extract Emails from PDF Files 9.0, and PDFill PDF Editor 9.0, among others.

How To Extract Emails from PDFs

1. With the Use of PDFill

1. Go to the PDFill PDF Editor 9.0 download page (see Resources) and click “Download” and then “Download Now.” 2 Go to the PDFill PDF Editor 9.0 download page and click “Download” and then “Download Now.”
2. Save PDFill and then follow the on-screen instructions to complete the installation of PDFill. To complete the process, click “Finish.” The PDFill PDF Editor will now be launched.
3. Select “Open new PDF Product” from the “File” drop-down menu. Click “Look in” and navigate to the PDF file containing the email address you want to extract from your computer’s hard drive. To open the file, click “Open.”
4. To enter the Import/Export Forms Data dialog box, go to the “File” menu and select “Import/Export Forms Data.”
5. Select “Export into Text” and type a name for the file that will contain the email address that you will be extracting into it.
6. To manipulate the email addresses, open the file that contains them in your word processing or spreadsheet program.

2. Email Extractor

1. Go to the Email Extractor Files v5.0 download page and click on the “Free Download” button.
2. Run the “Setup” file by double-clicking it and following the installation prompts provided by the installation wizard. Complete the installation by selecting “Finish” and launching the program.
3. To trial the program for free, simply click on the “Try” button. In order to open a file browser, select “File” and then “Add Files.” Search your computer for the PDF file that contains the email that you want to extract and click “Open.”
4. The emails included in the PDF are listed under the heading “Email List – Extracted Emails from Files.”
5. Select the option choice that says “Auto Extract Emails.”

3. Software for PDF Files (version 9.0)

1. Go to the Extract Emails from PDF Files Software 9.0 download website (see Resources) and click “Download.”
2. After that, install the software.
3. Make a backup of the application. Completing the installation is as simple as following the installation instructions of the installation wizard, agreeing to the terms and conditions, and clicking “Finish.”
4. Launch the Extract Emails from PDF Files Software 9.0 and select “Browse Files” from the drop-down menu.
5. Find the folder containing the PDF file you want to extract and double-click it. Select “Add File(s)” from the drop-down menu. The emails that are contained within the PDF are displayed in the window.

Mobile is the future! Mobile marketing is a better way to communicate with customers and promote products because everyone is on their phones. Businesses must update their marketing strategies to keep up. And that means marketing via mobile apps.

Marketing is fragmenting as technology does. Small and large businesses alike rely on mobile apps. The ultimate benefit of mobile app marketing is that you can target audiences not by demographics but by behavior. That way, you can appeal to your customer and nurture them through the sales funnel.

• Advantages of A Mobile App For Business
• Mobile App Marketing Funnel
• A Business App for All

Advantages of A Mobile App For Business

Should your company have one? The answer is a resounding yes!

Mobile apps help you reach and engage your target audience. Some advantages of business mobile apps:

1. More targeted marketing

Having a mobile app allows you to use data-driven marketing to improve your marketing strategies and recommend products your customers will love.

This means your marketing campaigns are highly targeted. Mobile apps allow for real-time, highly targeted marketing.

2. Engagement of customers

Mobile Apps are a direct line of contact. Great customer service is one of the things customers value most. Getting valuable information and a response quickly can make the difference between a lead and a conversion.

Mobile apps are also great for gathering customer feedback. Easy, quick, and convenient processes encourage customers to leave reviews and ask questions.

3. Capitalize on mobile device ubiquity

Another benefit of app marketing is that users always have their devices. Because of this, you can use location-based services to offer customers specials based on their proximity.

Mobile App Marketing Funnel

Just because you have an app doesn’t mean you’ll get more conversions. Understanding mobile app marketing funnels is critical to attracting and retaining customers.

The mobile app marketing funnel includes four major stages.

• Awareness – Here, you want to attract targeted users to your app, so you market to them on channels where they are known to congregate. You can use paid advertising and social media to promote your app.
• Conversion – A conversion occurs when a user downloads your app and creates an account to make an in-app purchase.
• Customer relationship – This is how you retain customers. If not, your app will be just another one on their device. Use push notifications and in-app messaging to keep them interested in your app.
• Retention – Keep customers happy with loyalty programs and surveys. Remember that gaining a new customer costs more than keeping an existing one.

Create a seamless purchase journey for customers. So, from social media to SMS and app marketing, you must deliver a consistent message aimed at empowering the consumer.

A Business App for All

It’s all about the brand and the customer. The best business apps are easily identifiable and usable. Customers won’t download your app unless it’s properly branded. Your brand instantly communicates what customers can expect from you and who you attract.

The two biggest mistakes in mobile app development are failing to define the app’s goal and designing a poor user interface. Find out if your customers really need an app and what they’d use it for. Unresponsive web design may be a better investment. If not, make sure your app fills a marketing void.

A bad UI will ruin your mobile app marketing. Consumers don’t have the time or patience to navigate a slow, tedious interface to buy or contact you. A good UX can help you nurture your leads better and ensure your venture’s success.

Today’s precise marketing strategies track customers as they buy your goods and services. However, traditional marketing requires proper research, market planning, customer monitoring, explicit promotion, and selling products individually.

To reach a larger audience and meet specific needs, traditional marketing outperforms digital marketing in some cases.

Many marketers now wonder, “Does snail mail work?” Notably, Snail Mail is still alive and kicking.

Every day, people receive hundreds of emails, along with letters and direct mail. Regardless, personalizing promotional materials via snail mail is still important.

Snail Mails are significant because, unlike scammers, they do not send out spam emails. They prefer to send notices by mail.

• Digital Marketing vs. Snail Mail Marketing
• Influence of Snail Mail Marketing
• How Effective is Snail Mail?
• Advantages of Snail Mail Marketing

Digital Marketing vs. Snail Mail Marketing

The average click-through rate is 0.14 percent, and the average conversion rate is 2.35 percent. The average email marketing click-through rate is 2.71 percent.

Direct mail has a conversion rate of 1.0 to 3.7 percent. However, when evaluating, the recipient must use a prospect or house list.

Surprisingly, 70% of people think Snail Mail is more personalized than online ads and emails.

Around 59 percent of Americans said they enjoyed reading brand promotional mail. And 66% of people bought something after receiving direct mail.

Influence of Snail Mail Marketing

Snail Mail marketing generates more interest than emails and is more secure for both customers and businesses. Consider using Snail Mail Marketing to avoid being labeled as “spam”.

That way, you can add a personal touch to your promotional materials while building relationships with your customers. Traditional marketing techniques such as direct mail catalogs, flyers, and other printed materials still perform better.

Companies also use digital marketing and social media. Your audience will only trust your brand if you reach out to them personally, whether through traditional marketing or digital ads.

How Effective is Snail Mail?

In this age of ever-expanding technology, the personal touch is sometimes worth considering. Traditional marketing communications are still important among non-digital consumers.

Traditional communications like snail mail are good at highlighting your brand’s key attributes. Many government agencies are comfortable sending important documents and notices to citizens via digital channels.

Direct mail marketing is a standard marketing strategy that involves the physical delivery of promotional material. You only need a courier or postal service that is well connected to your business. Both non-profits and businesses can benefit from the channel-agnostic form of advertising.

Traditional marketing methods are more focused on the customer’s goals than many digital marketing methods. The use of text messages, emails, interactive consumer websites, display ads, database marketing, catalogs, brochures, and flyers enhances the service.

Diverse businesses benefit from low-cost direct mail marketing packages. It’s a great way to set business goals and deliver messages at the right time.

Advantages of Snail Mail Marketing

Snail mail marketing is still effective and has a higher conversion rate. Key advantages:

• Digital communication can be impersonal and cold, so mailing marketing works better.
• Improve marketing methods and achieve business goals quickly with snail mail marketing.
• Snail mail marketing allows you to customize messages and notes.
• Automated snail mail marketing allows for unlimited handwritten card scheduling.
• Aside from the handwritten materials, the business owners will appreciate the automated features of mail.
• In addition to the release date, the letters include a personal message and the software to handle the rest.

Businesses use conversational marketing to have real-time conversations with prospects and customers. This usually occurs on a website, mobile app, or social media page. The use of messaging apps like Facebook Messenger and WhatsApp for social media marketing is also growing.

Table of Contents

• Why is Conversational Marketing Important?
• How to Measure Conversational Marketing Benefits

Conversational marketing has two methods:

1. Live chats
2. Automated chat

 And Why is Conversational Marketing Important?

Conversational marketing is vital now that consumers expect instant responses. They don’t have time to talk on the phone or wait for an email response. Using a marketing automation chatbot, companies can assist customers in real-time.

Conversational marketing also aims to reach customers where they spend their time. That’s why many businesses use messaging apps like Facebook Messenger or Slack for social media marketing.

Conversational marketing improves customer experience, leads generation, and CRO strategies.

Conversational marketing is used for:

• Build customer trust
• Improve customer experience
• Reducing wait times
• Responding quickly to customer concerns
• Getting customer feedback and acting on it
• Quickening the sales funnel
• Aiding conversion rate optimization

Given the many advantages of conversational marketing, it makes sense for businesses to use it in their digital marketing campaigns. Customers feel more satisfied and cared for when they can contact you at any time.

On the business side, it allows you to increase sales. Customers who hesitate to click the “Buy” button have doubts. With conversational marketing, you can instantly answer a customer’s questions and persuade them to buy.

How to Measure Conversational Marketing Benefits

Businesses using conversational marketing may not be aware of the success metrics. Like any marketing campaign, you need to know the results.

Why isn’t my chatbot doing anything? Is it increasing sales? What does chatbot marketing do?

Experts suggest these metrics for conversational marketing:

1. Sales Cycle Duration
2. Goal Completion Rate
3. Net Promoter Score

1. Sales Cycle Duration

Your customer’s sales cycle will be shorter if you use real-time (live chat) or automated (chatbot) support. You can track how long customers spend on your conversational marketing platform and how many of them convert.

When a chatbot generates more sales per hour than other marketing methods, you can safely conclude that your conversational marketing strategy is working.

2. Goal Completion Rate (GCR)

This metric measures how many users achieved a goal using a chatbot or live chat. It can be a sale, an appointment or an answer.

Few chatbot metrics directly impact revenue like GCR. It’s like calculating a website’s conversion rate. You’ll know how many of your chatbot users finished their customer journey, proving the value of your customer engagement marketing strategy.

3. Net Promoter Score (NPS)

Net Promoter Score assesses customer loyalty. “How likely are you to recommend this business to a friend or colleague?” Respondents can choose between 1 and 10, with 10 being the highest. Following are the responses:

Promoters – 9 or 10

Passives – rated 7 or 8

Detractors – 0 to 6

After a user interacts with your chatbot, you can collect NPS (or live chats). Based on customer feedback, NPS is calculated by subtracting Detractors from Promoters.

Customer satisfaction and revenue are linked to NPS. Happy customers are more likely to recommend your products and services to others, resulting in more sales.

eCommerce PPC Statistics

eCommerce PPC traffic is some of the cheapest in the industry. This allows you to fine-tune your PPC management strategy without significantly impacting your marketing budget. Use these PPC stats to improve your campaign.

1. The majority of eCommerce queries are from upper-funnel users looking to narrow their search from broad categories to specific products (Google, 2018)

This is useful PPC information to improve your PPC strategy. Understanding your target demographic and the motivation behind their search can help you improve the design of your eCommerce PPC ads and increase conversions.

2. 70% of search traffic comes from phrases of 4 to 6 words (QuanticMind, 2019)

Some popular eCommerce search terms have unique modifiers. Some examples are gendered terms in 16% of “bottoms” searches (men’s shirts, women’s shorts) and event references in 46% of “dress” searches (i.e., wedding dress, graduation dress).

Search Advertising Statistics

Search advertising is a powerful marketing tool that considers the user’s search intent. See how users perceive and interact with ads to improve your quality score.

1. Over 27% of users now use ad blockers (Search Engine Journal, 2021)

Ad blockers are expected to cost publishers $35 billion in revenue by 2020. 38% of ad-blockers use a desktop or laptop, 25% use a smartphone, and 15% use a tablet. One way to avoid ad blockers is to target only mobile users.

2. Text ads are preferred over shopping ads (31%) and video ads (16%) by users (Clutch, 2018)

Users’ preferences vary depending on their search intent. People at various stages of the buying process will click on various ads. Notably, text ads generally target buyers who are doing research and seeking information to help them make purchases. Understanding user intent can help you create ads that get clicked.

3. Users use ad blockers for three reasons: too many ads (49 percent), annoying/irrelevant ads (47 percent), and intrusive ads (44 percent) (Global Web Index, 2019)

In the same study, 38% of users cited ads taking up too much screen space and ads having bugs/viruses as reasons for using ad blockers. That’s why, when creating ads, you should think about what the user wants.

Google Ads Statistics

Google dominates online advertising, controlling roughly 90% of global search traffic. And Google Ads’ vast ad network allows you to increase web traffic and sales. Look up Google Ads statistics like CTR, average cost per click, and other useful Google Ads benchmarks.

1. Pay-per-click statistics show that Google is trusted more than Facebook and TikTok (seoClarity, 2021)

According to a recent seoClarity survey, Americans trust Google the most (65.7%), followed by Amazon (65.1%) and Microsoft (63.9%). Also, 1 in 5 Americans trust Google because they believe everything shown is vetted.

2. Google’s average conversion rate is 3.75 percent (WebFX, 2019)

While Bing Ads have an average conversion rate of 2.94 percent. These PPC stats shouldn’t rule out Bing Ads just yet. In addition to the Google network, Bing gives you access to over 53 million desktop users. So always remember your audience.

3. 2.01% is the average Google Ad CTR (WebFX, 2019)

Surprisingly, Bing Ads had a 48.2% higher conversion rate (2.83%). Google Ads have an average cost per click of $1 to $2, while Bing Ads are under $1. Notably, Google’s ad network is larger than Microsoft’s.

General PPC Statistics

The pay per click statistics below provides a general overview of PPC marketing. These PPC stats show the search marketing landscape, how users perceive PPC ads, and the overall effectiveness of a PPC management campaign.

1. Among the top three best channels for high-volume leads, PPC (Formstack, 2020)

Formstack’s study asked how marketers currently generate leads. PPC came in third (17%), behind on-page website conversions (24%) and email marketing (18%).

2. A $10 billion search advertising budget in 2020 (Statista, 2021)

According to PPC stats 2021, businesses are increasing their spending on PPC ads to generate revenue. This data shows that business owners and marketers understand the power of PPC ads.

3. 77% of online users easily recognize paid search ads (Clutch, 2018)

Why is this PPC information relevant? People dislike online advertising because it is disruptive and “salesy.” This is due to intrusive traditional advertising and shady online marketing techniques.

4. 33% of users say they click paid search ads because they directly answer their queries (Clutch, 2018)

Users trust results that address their concerns. In a poll of 506 people, 75% said they click on ads that help them find information. In order to get a click-through, ads must address users’ queries or be relevant to them.

5. The average CTR for PPC ads is 11.38 percent (Sparktoro, 2019)

A properly optimized ad can expect a CTR of around 11% for various positions in the search results. This is not the maximum CTR, but it can be used to measure campaign success.

It’s well-known that Google search results are influenced by various factors. You probably know how important keywords and high-quality content are for Google rankings. There are a few more factors and strategies to consider if you want to improve your rankings.

Let’s look at some tried and tested methods to improve Google rankings and website visibility. If you’re new to SEO, check out our guide.

• Reengineer the Keywords of Your Competitors
• Use Conversational Phrases
• Add Buttons for Social Sharing
• Refine Content Readability
• Link to Authority Sites
• Boost Site Usage

1. Reengineer the Keywords of Your Competitors

Getting ahead of the competition is important for improving Google rankings. After all, improving your rankings isn’t ideal if you’re still ranking below your competitors.

That’s why it’s so important to keep an eye on your competitors’ Google ranking strategies. This includes tracking their keywords and re-engineering them for your own content. So you’ll need to create better content than your competitors using similar keywords.

2. Use Conversational Phrases

Voice search is gaining worldwide popularity. Voice-enabled speakers and voice search engines should continue to improve in the coming years. GlobalWebIndex reports that 20% of online adults use mobile voice search at least monthly.

Catering to voice searchers will increase your site’s visibility and traffic. This will help your Google rankings. To cater to voice searchers, optimize your content with their preferred keywords and phrases.

Voice searches aren’t like regular searches. 41% of users of voice-activated devices say it feels like talking to a human.

Put yourself in your audience’s shoes and consider what terms they might use to voice search. Answer the Public is a great resource for finding popular conversational phrases related to your keywords. Choose the best natural phrases to use in your content to improve Google rankings.

3. Add Buttons for Social Sharing

Social signals don’t directly affect Google rankings, but they amplify the effects of other factors. Social shares help your content get seen by more people. As more people see your content on social media, they are more likely to click on the link and visit your website.

And we all know how important traffic is for Google rankings. Plus, more visibility for your content means more people will see it and link to it. Because link profile is a ranking factor, this may also help Google rankings.

4. Refine Content Readability

Visitor engagement is an important ranking factor. Backlinko says Google pays close attention to page dwell time. It looks at how long visitors stay on your page to determine your ranking.

Google interprets longer visits to your site as a sign that your content is interesting and relevant to their search. So it will boost your page’s ranking in other relevant search results.

It will consider your page irrelevant or non-engaging if visitors bounce almost immediately after landing on your site or do not visit any other pages. High bounce rates will hurt your search engine rankings.

So, if you want to improve your Google rankings, you must make necessary preparations to ensure visitors stay longer on your site. This means giving them content that is easy to read and grabs their attention.

Readability affects reader engagement. If your content is long and difficult to understand, chances are people won’t finish reading it. Even if they are interested in the topic, they will likely leave your page quickly.

Improved content readability improves visitor engagement and Google rankings. Break up long paragraphs with bullet points. Make your sentences short and simple, and use simple words. You can also use images to break up text blocks.

Also, test readability with WebFX’s Readability Test Tool. Enter the URL of the webpage to be tested, and the tool will assess the content’s readability. Assemble a mostly green score. Reading difficulty is indicated by red and orange scores.

5. Link to Authority Sites

Outbound links to relevant sites with high Domain Authority will help Google trust your site. This can help Google rank your website higher because it considers it credible and relevant.

Reboot tested this hypothesis on ten new test websites, with five having outbound links ranking higher than the other five.

So whenever possible, link to authoritative industry-related websites. But don’t overdo it with outbound links. Too many dofollow links will leak your PageRank and harm your page rankings.

Only link to pages relevant to the topic. You could cite studies and examples. You could also link to blog posts that expand on a topic you briefly mentioned. Also, make all outbound links nofollow. You can use WordPress plugins to make outbound links nofollow.

6. Boost Site Usage

Usability and navigation of your website also affect dwell time. If you want to improve your Google rankings, your website should be easy to navigate. They’ll be more likely to explore your site’s pages to learn more about your products and services.

If they can’t find even one button, they’ll get frustrated and leave without getting the information they need. Several improvements were made to SwingbySwing’s on-site user experience.

It reduced bounce rate by 35% and increased time on site by 95%. The website’s Google ranking increased by 25X.

Starting with mobile responsiveness, there are several ways to improve site usability and ranking. Make sure your webpages are mobile-friendly. Testing different layouts and formats can also help improve user experience and Google rankings.

You could use drop-down menus to organize your content for visitors. A prominent search bar could improve site usability. Usability testing tools like Optimizely and Five Second Test can help you identify areas for improvement.

We can’t beat Google, so let’s join! Clearly, features like the Knowledge Panel Google occasionally adds to Search have significant benefits. So, why not use Google search intent marketing to improve your SEO click-throughs? Let’s take a look at some of the workarounds for zero-click searches that you can adopt

• Utilize Your Google My Business Page
• Own the Featured Snippets/Position Zero
• Focus on Technical SEO
• Use Schema Markup

1. Utilize Your Google My Business Page

If you’ve been working on local SEO with an in-house team or an SEO agency, you must have claimed your Google My Business (GMB) profile.

If not, use Google’s free local listing tool. Claim and optimize your GMB listing to appear in the Google Maps Local 3-Pack. The Google Knowledge Panel is a special box in the SERPs that displays details like your name and address. Update these details to improve your visibility and conversion.

2. Own the Featured Snippets/Position Zero

Did you know you can ask Google to remove your content from featured snippets in the SERPs? This implies that you can also opt-in if you want. Which is better between the two choices

So, you’d rather stay in the game and aim for the stars, right? The top 10 SERPs for a target keyword can earn you featured snippets.

It’s difficult, but it’s not impossible. Here are some tricks to get a featured snippet and satisfy Google search intent:

• Conduct a technical SEO audit to see if you already own featured snippets.
• If you get a few hits, you understand search intent marketing. You should check if the snippet makes sense and truly answers the query. You can edit the content.
• When researching keywords, look for long-tail keywords with high CPC (CPS)
• Create valuable content to rank in the top ten for your target keyword.

3. Focus on Technical SEO

While getting a featured snippet isn’t guaranteed, it’s best to be prepared in terms of technical SEO. First, make sure Google can crawl and index your web pages. But as you add pages and SEO efforts, keep in mind the following to maintain or improve search visibility:

• Site structure
• Site loading speed
• Structured data
• Thin and duplicate content

What is an immediate featured snippet strategy? Examine Google’s Knowledge Panel and see if your pages can rank for it. Some questions can only be answered once your search intent marketing strategy is developed. Remember, you can do this alone. If you’re not sure, you can hire an SEO company with years of experience optimizing web pages for Google.

4. Use Schema Markup

Google can fetch and display your data with more context in the SERPs if you use Schema markup. It’s one of those nice-to-have SEO services. With your optimized GMB profile, you’re giving search engines and users more information about your company, increasing clicks and conversions.

That’s not all. So that the “People Also Ask” box can display your marked-up data.

Table of Contents

• Twitter for Business: Key Stats 2022
• General Twitter Stats 2022
• Important Twitter Marketing Stats

Twitter for Business: Key Stats 2022

The massive Twitter audience is worth reaching out to, especially if you target Americans aged 25 to 49. Now let’s look at Twitter stats 2022 to see how Twitter can help businesses and conversion efforts.

1. The average Twitter session lasts 3.59 minutes (Statista, 2019)

The average TikTok session lasts 10.85 minutes. Thus, Twitter is designed for quick but meaningful interactions, and your content should reflect this.

2. 46% of Twitter daily users are Americans (Pew Research Center, 2021)

With nearly half of all daily Twitter users in your target location, your Twitter video is already likely to reach the right people. If you want to connect with potential customers, a Twitter advertising agency can help you target them.

3. Twitter’s top advertisers are Nestlé and Verizon (Statista, 2020)

Nestlé was the top advertiser on Twitter in Q1 2020, with 2.57 billion impressions. Verizon came in second with 1.26 billion. Just as some of the biggest brands benefit from a Twitter business account.

4. 50% of consumers use Twitter and 36% follow brands (Sprout Social, 2021)

Following Facebook, YouTube, and Instagram, Twitter is the fourth most popular platform for consumers to follow brands. This is an opportunity to find your target audience and join the conversation.

General Twitter Stats 2022

Check out this list of Twitter stats 2022 to improve your Twitter marketing services. Let’s start with some basic Twitter stats to understand this dynamic platform.

5. The United States has 73 million Twitter users and leads the world (Statista, 2021)

Americans dominated Twitter usage in July 2021, with 73 million users. Japan has 55.55 million Twitter users, and India has 22.10 million. If you’re targeting US-based customers, these Twitter stats show great promise for your Twitter business account.

6. The average daily active user on Twitter is 206 million (Twitter, 2021)

Twitter’s mDAU count grew 11% year-on-year in the second quarter of 2021. (YoY). 37 million of these are daily users in the US. To be eligible to receive ads, mDAU must have logged in to Twitter on any given day via the main website or applications. This is Twitter’s best estimate of your target audience’s size on Twitter.

7. Twitter users range in age from 13 to 17 (6.6%), 18 to 24 (17.1%), 25 to 34 (38.5%), 35 to 49 (20.7%), and older (17.1%). (Statista, 2021)

A Twitter marketing agency can use Twitter Analytics to tell you how many of your conversions and sales come from each age group. Then a Twitter advertising agency would allocate your ad spend based on your most profitable age demographics.

Important Twitter Marketing Stats

Twitter trends change, as do Twitter stats. But Twitter’s unique position as a source of online trending conversations will not change. These Twitter marketing stats show why it should be a mainstay digital channel for your company.

8. In the last year, 82% of B2B content marketers used Twitter for organic content marketing and 27% used Twitter ads (Content Marketing Institute, 2020)

Twitter is a great place to build organic content, and paid advertising isn’t always necessary. Having a Twitter video strategy will help you capitalize on the growing popularity of short-form social media videos.

9. Its total website traffic is 3X its actual user base (Hootsuite, 2021)

You can still gain from mDAU counts and estimated reach when creating advertising campaigns. Even if it’s not entirely measurable, “passive” traffic can increase engagement and brand exposure.

10. Two-thirds of Twitter users influence friends’ purchases (Twitter, 2016)

This means that 66.7 percent of your loyal customers may be promoting your brand to their friends and family, resulting in numerous offline sales opportunities.

11. 79% of Twitter users follow brands (Twitter, 2017)

As a business, you can’t afford to ignore a willing audience.

12. Businesses saw a 40% higher ROI on Twitter than other media and social channels (Twitter, 2017)

In order to optimize your ad campaigns and maximize your ROI, you need accurate performance data from Twitter Analytics. According to Sprout Social’s 2021 Index, 90% of marketers agree that social data helps them stay ahead of competitors.