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eMarketer predicts total online sales of $2.29 trillion in 2021. However, ecommerce conversion rates are still lacking.

The conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase. On average, 77.24 percent of shoppers abandoned their carts without paying in 2019, adding to the challenges faced by ecommerce sites. Considering the above data, it is clear that most online retailers must reduce shopping cart abandonment and increase conversion rates.

Here are some simple ways to increase conversion rates:

Adopt an omnichannel payment system

Omnichannel retail refers to shopping experiences that combine online and offline shops. For example, a shopper may find a dress they like online. The shopper may add the dress to their online shopping cart, but choose to visit the store nearest them to try it on or feel the fabric. Depending on the outcome of this visit, the customer may purchase the dress in-store, online, or even via mobile device.

According to the Harvard Business Review, omni-channel customers spend 4% more in stores and 10% more online than single-channel customers.

To provide a complete omni-channel experience, you must allow simple and secure shopping via multiple payment channels, including in-store, online, and mobile. These channels should accept credit cards, mobile payments, and eWallets. A single payment service provider can provide all of the above, plus additional benefits that increase customer satisfaction, retention, and conversions. Among the perks are:

Ensure a smooth payment process

In the US, lengthy or complicated checkout processes account for nearly 39% of shopping cart abandonment. Payments should be simple to increase conversions. Payment processing ease increases conversion rates.

Pay with a single click

Amazon, for example, has adopted one-click payments. Customers only need to enter payment info once. Using a PCI certified Payment Service Provider (PSP), sensitive data is securely stored and tokenized. The customer benefits from secure one-click payments.

A/B testing payment pages

A/B testing will reveal the most effective elements. It shows you where you’re losing customers and which parts of the payment process are effective or ineffective. By presenting different versions of the same webpage to different customers, you can determine which elements need to be changed and which should be standard.

Use a PCI DSS compliant payment processor

PSPs that implement PCI DSS standards provide the highest level of fraud protection while reducing false positives. For example, these providers use advanced authentication technologies to reduce fraud and false positive transactions.

These PSPs also have advanced security systems that use big data to analyze transactions and detect fraud. These systems analyze historical data and trends to improve fraud detection.

Smooth customer service

Customers can switch between channels to try out products or pay for items quickly after seeing them in stores. This ease and flexibility will improve customer satisfaction and ultimately increase purchases.

Data from in-store and online transactions

Retailers can use data from a single PSP to analyze customer trends and improve marketing strategies to increase conversion rates.

Offering a secure and seamless payment process to customers can increase conversion rates and decrease shopping cart abandonment. In addition, PSPs can create an omnichannel payment process, which has been shown to increase customer spending across single brands.

Less work and more resources

Omnichannel retailing necessitates centralized inventory and workforce management. A single PSP allows for data collection and analysis of resource requirements for each channel. Better customer service will result from faster delivery times and more customer service representatives available online and in-store.

When given enough data, AI can think, read, and react almost like humans. However, it is best known for robotics, speech recognition, and image recognition.

Why is Artificial Intelligence gaining popularity?

1. Know your audience better

By analyzing data, AI can easily predict target customers’ purchasing behavior and decisions, improve user experience, and deliver what customers really need.

2. AI analyzes deeper data for insights

Data insight is the ability to understand specific business phenomena using machine learning and artificial intelligence (AI) technologies. For example, a machine learning model predicting customer churn can reveal churn rate drivers and help change business strategies and processes.

3. Efficient work

Providing general AI support can increase employee satisfaction and productivity. Automation can replace work that is considered unproductive.

Workers can devote more time to tasks that require human intelligence and creative problem-solving skills. Data entry, separating leads from a marketing campaign, and answering customer questions can all be automated by chatbots and AI.

Human intervention can be reserved for complex customer interactions and non-pre-programmed problems.

4. ROI growth

AI can automate repetitive tasks. This can boost output. In fact, according to Forbes’ Joe McKendrick, more than half (51%) of decision makers acknowledge that AI can reduce costs. Simultaneously, AI helps businesses increase profits and cut costs.

Marketing AI Benefits

1. Automates marketing

Some people worry about AI replacing humans. Others believe AI works with humans, not ‘instead of’ them.

It can streamline your marketing efforts by intelligently responding to consumer feedback. To market yourself and your business, you no longer need to waste time responding to repetitive queries or FAQs because AI assistants like AmazonEcho can do it for you.

It’s not enough to simply read the device’s activation message. Later, AI can function independently. From purchase to flight booking, to financial management and even financial advice.

2. Clarifies

According to a recent survey, 71% of marketers believe brands don’t understand consumers. The majority of marketers want brands to spend more on customer awareness and relationships. Get clear, accurate answers when you need them with AI-powered voice guidance, technology, and IoT.

3. Natural Dialogue

When voice assistants were new, they could recognize your voice and respond, but not carry on a conversation.

Modern voice assistants like Google can now maintain a feedback loop and even have short conversations with users.

4. Vocal Recognition and Security

Siri and other AI voice assistants use voice recognition to help users. It also provides extra security by only activating when the owner speaks.

The device intelligently recognizes voice changes and modulations, so it always responds to the device owner.

Application of Artificial Intelligence in Digital Marketing for Your Company

1. Chatbots

The most common application of AI is a chatbot. When you think about chatbots, Google Dialogflow, Amazon Lex, and Azure Bot services come to mind. These bots help your apps and services understand your instructions. Several AI Chatbots like WotNot can help you communicate better with customers using no-code. You can use chatbots to interact with current and potential customers on websites, emails, apps, and texts.

2. E-mail

Brands use AI to personalize email marketing campaigns based on user ratings. This will improve your connection and possibly allow you to switch to the client.

Based on the data of millions of consumers, machine and auto-learning generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email. The A/B test takes time and may contain errors. In this sense, AI can help you personalize email content for each subscriber.

3. Online content search

Advertisers must constantly develop and publish content to keep up with changing needs. Amazon’s Echo, Microsoft’s Cortana, and Google’s Home are recent examples. By pressing all simple buttons, you can ask basic questions and enable voice control.

Introduction

Silos have always been an issue in digital marketing, preventing marketers from fully understanding the customer journey. So companies are investing in omnichannel to better understand how marketing channels interact and contribute to overall performance.

But most companies always leave out affiliate marketing. It’s one of the few online channels still seen as unique, with management often delegated to untrustworthy third parties or low-level internal employees.

Affiliate programs are intertwined with your other digital marketing efforts. In fact, a healthy affiliate program may improve SEO and PPC ROI. How?

It’s all about content

It’s no secret that content is king these days. Google now favors useful, engaging content, and brands that produce a lot of it stand a better chance of being discovered.

Sadly, many in-house teams find this a daunting task. Writing content takes time and talent. Affiliate marketing can help here.

A quality affiliate program targets quality content sites and bloggers. Most of them are experienced writers who are passionate about your field. It will encourage them to write about your brand, products and promotions. Assist them in writing brand-consistent content by providing them with relevant content and ideas.

To clarify, affiliate marketing won’t improve your site’s SEO; all affiliate links should be no follow. You’ll be creating more content, and your organic reach will expand to include all of these affiliate sites. You now have content on affiliate sites for keywords that your own site may not rank for. Because this content is all relevant and accurate, it helps convert visitors on your site.

PPC: Better ROI

A healthy affiliate program improves both SEO and PPC campaign ROI. This is due to affiliate sites bidding on branded keywords.

Branded search campaigns should be a no-brainer. The competition is low, and people searching for branded terms are likely to have interest in buying.

To capture some of that traffic, many of the larger affiliate sites bid on branded terms. They re-direct people to the merchant’s site after they click on their ad and visit their site. The merchant must then pay affiliates for customers who were already trying to find the merchant’s website.

The merchant pays twice for these conversions. They are not only paying unnecessary affiliate commissions, but also increased bids for their branded keywords. For keywords that include their own trademarked terms, they must pay more or risk losing traffic to affiliate sites. Needless to say, this can negatively impact a campaign’s ROI.

For companies that use last-in attribution, this can distort the performance of PPC and affiliate channels. The affiliate will get full credit for a conversion it didn’t earn. And the PPC will be undervalued because it would have gotten that conversion anyway.

Affiliates must follow the brand’s trademarked names and phrases if they are to be accepted into the affiliate program. Affiliate programs can prevent affiliates from bidding on these terms. Active program management will monitor affiliates daily to prevent any violations.

A poor affiliate management strategy or failure to integrate affiliate marketing with other channels can result in a loss of these two benefits. Since there are so many channels and touchpoints before conversion, merchants can’t afford to have their affiliate programs live in isolation.

With the impact of COVID-19, ecommerce has become our primary shopping method. And as global customers get used to it, it may become a permanent shift. Sellers are focusing on acquiring and retaining buyers who have adjusted to the new reality.

During and after COVID-19, retailers must be ready to accept temporary and permanent change. To remain competitive, they must rethink how they serve customers who increasingly prefer a global marketplace. It all comes down to how well you use customer data like addresses. Valid addresses help businesses grow, reduce costs, prevent fraud, and improve customer satisfaction. It’s clear that ecommerce companies are ignoring it.

Poor address data can cause problems for sellers. It can lead to failed deliveries and marketing promotions, resulting in high costs with no return. While these are critical issues, missed opportunities can cascade. Bad customer data can harm customer relationships, stifling business growth.

Considering Address Data’s Potential

Global sellers face both common and unique challenges in this highly competitive ecommerce environment.

Employ third-party address identification to ensure delivery of the right goods to the right customer at the right location.

Include extra address information to reduce shipping costs and avoid address correction fees. Residential delivery indicators help avoid unnecessary costs and ensure accurate address data.

US sellers shipping internationally must be aware of global shipping requirements and costs. Validated address data ensures deliveries arrive at the right door.

Prevent fraud with data tools that efficiently match names and addresses. This method creates an easy way to electronically verify a customer’s identity.

Automate correct information with autocompletion tools that only accept correct data. Manual data entry and its errors are eliminated. Autocompletion improves customer experience and reduces cart abandonment.

Protecting against fraud with address data

In addition, accurate contact information can help prevent credit fraud. Consider that in the US, roughly 47% of online shoppers use credit cards to pay. Chargebacks for fraudulent credit card purchases account for nearly 30% of refunds. Sellers pay over twice as much for fraud ($2.40 for every $1.00), plus the cost of the good, which is rarely returned.

Verified address data helps reduce costs by discouraging fraud. Unverified address data buyers may be restricted to certain payment methods or prevented from completing checkout.

1-10-100 for Ideal Data Value

Integrating data tools and creating automated processes to clean customer data keeps costs down. It also ensures the maintenance of time, effort, data, and customer relationships. The 1-10-100 rule states that the longer bad data exists and permeates errors within a data management system, the higher the repair costs.

You can manage global client data with clean, up-to-date address information. De-duplicating data and building deeper customer profiles with other demographic and social elements are examples of how this can be done.

Address Basics Aren’t So Basic

Verified address information is a critical component of profitable ecommerce. Verified address data works well with other popular data tools like supply chain management, CRM, and ERP. It powers customer service, direct mail, shipping, warehouse management, accounting, and more, boosting sales and a company’s reputation.

Achieving excellence in customer data is a smart opportunity for sellers to differentiate themselves from unreliable sellers.

Digital marketers are delighted at the prospect of reaching about 4.6 billion global email users by 2025. Email marketing is still one of the highest ROI communication channels in 2021, and that is unlikely to change.

Along with the promotion opportunities, email marketing presents many security issues. This increases the need for a robust cyber-security system.

Here are the main threats email marketers will face and how to combat them.

1. Phishing attacks

Phishing emails and web attacks are nothing new, but in 2021 they have skyrocketed. In January 2021, there were 27% more phishing sites (over 2,145,000) than in January 2020.

To prevent phishing attacks, users should avoid opening emails that contain links to malicious websites. Later, the malware will freeze the computer’s operations, allowing the hacker to steal private credentials or access all user accounts.

The emails are realistic in design and communication style, just like the real thing. As a result, many organizations worldwide actively train employees to identify and avoid suspicious emails.

Anti-phishing

This cybersecurity SaaS prevents email phishing and unauthorized domain usage in enterprise environments. With the DMARC DNS record on the company domain, users get periodic reports on the main email security threats and how to improve protection.

2. Account Takeover (ATO) attacks

Account Takeover (ATO) attacks allow hackers to access victims’ accounts. This puts the user’s financial accounts at risk, as fraudsters steal login credentials for banks, ecommerce sites, and other sites.

Email hackers are increasingly using Office 365 Account Takeover, according to Gartner. phishing emails pretending to be an Office 365 Administrator, asking users to login and reset their password. The user falls for the scam and enters their credentials, which the attacker then uses to log into the account. The phishing emails also spread throughout the organization’s internal mailboxes.

ATOs are difficult to detect because they appear to be from reliable sources. In more sophisticated hacks, the hacker manipulates the account’s notifications, causing the owner to overlook suspicious activity.

ATO safety

Proofpoint EFD authenticates all incoming and outgoing email communication. The integration of EFD secures both internal communication within an organization and external communication with partners or customers. Identity deception features in EFD automatically block lookalike domains that the email account owners do not use.

3. Attachment-based threats

A formal email inviting the recipient to read the attached document may appear innocent at first. However, the prevalence of attachment-based email attacks warrants caution.

Ransomware is a common attachment-based threat where hackers encrypt data and demand payment to restore it. Keyloggers are a common threat. Upon clicking on the malware attachment, the keylogger begins recording all the keys entered for each account.

Popular email attachment formats to double-check before clicking include .iso and .exe.

So far, so good for digital marketers who receive email security alerts. However, as technology advances, new email security threats may emerge that are difficult to predict. So, especially for large businesses, email security integrations should be routine.

Influencer marketing success does not require popular digital influencers. You must also consider their influence and engagement. Ideally, your influencers will create valuable content that aligns with your goals and attracts a targeted audience.

The following influencers can work well with beauty brands.

Instagram influencers

Instagram is used by over 700 million people monthly. But this isn’t the only reason beauty brands use Instagram influencers. Instagram is a highly visual network, so the images stand out.

The beauty industry is entirely visual. Beauty can be a red-lipped, smoky-eyed night on the town, or a clean-faced summer face. You may be able to picture those looks after reading about them. But what happens when you make them live?

Visually disconnected beauty loses its wow factor. As a result, beauty brands are using Instagram to showcase the true benefits of their products.

Instagram’s features like Stories, Galleries, and Live allow beauty brands to connect with consumers in multiple ways. Brands can engage more people with their products by using live videos and stories.

YouTubers influencers

YouTube has 14.9 billion beauty views, with 700 million monthly.

Makeup artists, beauty vloggers, and cosmetics buyers create videos to show off their favorite brands to the world. YouTube beauty video viewers flock to learn about makeup application, the latest products, and how their favorite influencers use them to create new and exciting looks. They engage with their favorite vloggers and digital influencers and trust their recommendations.

Videos allow digital influencers to show viewers how to properly use cosmetics and beauty products to achieve the desired results. Love a good before-and-after? It’s not uncommon for beauty vloggers to start their videos with a clean face and then transform it in front of the camera. As a result of their obsession with achieving the same transformation, viewers are compelled to purchase the products featured in the videos. These videos deliver results to beauty consumers.

Micro-influencers

Everyone wanted to be popular in school, but being popular isn’t easy.

Not all celebrities can help your influencer marketing campaign and ROI. The “smaller” guys get more likes and comments than their “larger” celebrity counterparts. The sweet spot seems to be micro-influencers, or digital influencers with 10,000 to 100,000 followers.

While a celebrity endorsement may increase engagement, it may also decrease sales. For example, if your beauty brand partners with a celebrity whose fan base is largely uninterested in beauty products, the campaign may fall flat. Your conversions may be higher if you partner with 40-50 micro-influencers who have a beauty-obsessed following and regularly post beauty videos and images because they post more relevant content and appear more authentic. Their communities share similar desires, likes, and dislikes because they are niche-focused. They may also have close-knit communities of friends.

Consider working with micro-influencers for a more authentic, high-converting influencer marketing campaign.

Branded content engagement is becoming increasingly difficult. With “brand blindness,” even a slight hint of bias can turn off shoppers and turn them away. Hence the popularity of influencer-generated content. User-generated content is more influential than branded content, according to OfferPop via Adweek. It is more authentic, inspired, and genuine.

Create more creative control over your influencer marketing content if you want to reach skeptical hard-to-reach consumers.

How Do You Create Successful Campaigns?

Influencers are people who are followed and engaged by social media users who are looking for recommendations and unbiased advice. They also form tight-knit communities that make it difficult for brands to join in.

Putting influencers in charge of content creation is the best way to engage their followers. Let the influencers speak; their followers will listen.

Consider the following points to start your campaigns off right.

1. Loyalty

Avoid influencers who are a one-hit wonder and jump from brand to brand. While some one-time exposure is good for your brand, look for influencers who will grow with you as your brand grows. While it may not be possible to determine an influencer’s full loyalty up front, consider those who may fit that role in the future and work to develop a long-term partnership.

Look for influencers who breed loyal audiences. The more loyal and close-knit the followers, the more likely they are to act on advice.

2. Trust

The two go hand in hand. Working with new influencers can be risky because you don’t know how their content will portray your brand.

However, when choosing influencers, keep in mind that trust is important for ROI. You have done most of the work if you choose the right influencer and follow the steps outlined in this article.

Past performance and reviews will also ease your concerns as you select your influencers. You will trust more if the influencers have vetted positive feedback.

3. Tracking

Even if a campaign yields positive results, which influencer drove the most engagement? Do influencers promote different deals? Various web pages? Which directly impacts your sales?

You need to know the answers if you want to control what works and what doesn’t. Spending money on influencer marketing campaigns without knowing how to adjust is a waste of money.

Here are three ways to measure influencer campaign success:

• To track your campaigns, use Google UTM parameters and add specific tags to your tracking links. When people click on these links, the data is sent to your Google Analytics account for analysis.
• Coupon codes – Create unique coupon codes for each influencer to track campaign efficacy.
• Cost Per Engagement (CPE) – This metric is more difficult to calculate because engagement is not a number. Manually calculating this metric is as simple as comparing the amount spent on a campaign to the number of engagements (likes, comments) received across all posts. Note: Automated software that can easily calculate total engagement is best for tracking ROI.

Conclusion

These three points are the core of an influencer-generated content campaign. Pay attention to each as you seek out the best influencers. It takes time to find influencers who fit your brand and culture, but don’t skip a step. The extra time and effort put into the search will pay off in the end.

Personalities and emails, two seemingly unrelated things, can be linked. In a highly virtual world, the latter reveals much about the former. They may be more obvious than you think. Look no further than your email habits to identify key changes you want to make to increase your daily productivity and success.

Do your emails constantly get misinterpreted or your inbox overflows with no relief in sight? These are just a few examples of how your personality can affect your ability to communicate effectively in a highly complex virtual environment. Let’s examine these personalities:

The Corrector

Do you constantly check for typos in emails? Do you want to email them to clarify? Or do sloppy writers make you smarter? The issue is not habitual if it is directed at one person. If you find yourself doing this with many, it’s time to look within and find better ways to spend your time.

You may write absurdly long emails in your quest for clarity. Others may find this vexing. If your email is longer than six lines, stop. Consider calling. Avoid “Reply All.” Reply All may seem useful in your quest for clarity, inclusion, or safety. One word: waste.

The Accumulator

Do you write three versions of your email before sending it? Doubtful about how your email will be perceived? Re-read and modify it? Do you often ask others for feedback on emails you haven’t sent?

Coordination and harmony may consume your day and delay your response. It may even impair your decision-making ability. No unnecessary bottlenecks for your team or your daily operations. How is that affecting your work? Do you tend to respond slowly to your team because you lack information?

Look at how you solve problems. Seek feedback from peers. Can you improve your communication? Sadly, no one can read your mind. Sharing your thoughts is as important as having internal dialogue. It helps others understand your thoughts. It also explains your actions, which may surprise others.

The Pressed

Do you prioritize email efficiency? Do you often find your emails misinterpreted or misquoted? Are you direct when addressing your team? Do you think a nice email note (like “hope you are well”) is a waste of time?

Yes to two or more of the above questions indicates you may be too abrupt in your emails. Despite your desire for results, your emails may be too direct. This can demotivate your team, and your lack of focus on the “small stuff” may hinder your efforts.

Consider public communication as a quick fix for abruptness. What would an uninvolved third party think of your emails? Your emails may be misinterpreted if you appear too dry. Before you start writing your next email, make sure to check in with your recipient. You can be firm and kind at the same time. Add a note of support or appreciation at the end of your email.

The Swamped

Does email take over your day, dictating how you spend your time? Prevent being “the dictated” by scheduling email. Schedule it into your day and keep to a reasonable time frame. Consider how you can keep going and succeed. Create a system that simplifies your response.

It all comes down to daily habits. If you’re completely overwhelmed by email, watch out for hoarding tendencies. The first step to overcoming this overwhelm is to examine your communication style. Do you avoid face-to-face interactions? Would you rather send a long email than make a quick phone call?

It’s hard to leave the familiar. You may have a false sense of security in your methodical approach to our daily tasks. Recognizing your triggers and avoiders can help you make significant progress in your work habits — and change your behavior.

Making A Change

If you want better results from your interactions with others, especially via email, first identify the thoughts that are holding you back. Identify the belief that underpins your behavior and explore its root cause.

Every day, commit to a small change and follow through. Seek advice from peers, mentors, or coaches. Find a pro and ask for advice. Adopt a new habit and watch your productivity skyrocket.

It can be a gentle wave, a frantic ding, or even a pocket vibration. Email is a fact of life for all employees, no matter how much we talk about the future of work and collaboration. Email keeps us glued to our phones and computers, alerting us to new messages.

It’s like a virus going berserk. It’s gotten out of hand.

We use email for work communication and collaboration even though it is no longer the most effective method. Everyone has email. Its broad reach is both strength and weakness. There are five ways email is ruining employees’ lives today.

Every day, around 90 billion business emails are sent. According to Mimecast, an enterprise email management company, we use email for four hours per day (although other reports have this number to be at around 25-30 percent). 39 % of users send, receive, and check emails outside of work hours (Mimecast “The Shape of Email 2012”). So, as employees, we are paid to use email half the time. This is alarming.

Employees receive so much email that it’s often one of the first things they check in the morning and the last thing they check at night. Radicati Group estimates employees send and receive 78 business emails per day. This adds up to 115 emails per day (sent and received)! Employees check email 36 times per hour, or 288 times per day for an eight-hour workday. Worse, it takes employees around 16 minutes to refocus after handling email. Employees have to work longer hours because they get so much email every day (and it’s only business email). Because they don’t work for half the time. In short, too much email is bad for business.

Rapid response expectation

Email was invented for asynchronous communication. You’d send an email and get a response in a day or two. If you don’t respond to an email within a few hours, you’re assumed dead. Most workers are email slaves. Employees are forever connected to the email overlords because they can check and respond via mobile devices. Companies have created a culture where employees are expected to respond to emails immediately, even on weekends. Good Technology found that 38% of employees check email at the dinner table, 50% do so while in bed, and 69% won’t even go to bed without checking email.

Employees hate being expected to constantly check and respond to emails.

Forwarding conversations

Long threaded email conversations are now routinely forwarded to other team members. Since most companies use email for communication, when an employee needs to join the conversation, they are conveniently sent a massive forwarded email thread that says “see below.” This employee is now tasked with sorting through a massive unformatted email thread. “I forwarded the conversation so you should have all the info you need.” This method is ineffective and time consuming. It also makes employees’ lives miserable.

Email as the company therapist

Have you ever received an email that reads like it came from the sender’s personal diary? In many cases, employees send out verbose emails full of scattered ideas that coworkers are expected to read to find one piece of relevant information. You get an essay and I ask you to find the one sentence that answers your question. Employees are expected to read this schizophrenic email. Finally, expecting employees to read everything makes them miserable.

Used for everything and anything

Want to send a document? It’s a Want to invite a coworker? Send a message. Do you have a query? It’s a Need to respond with one word? It’s a Want to share meeting notes? Sure, just type them up and email them to everyone.

Email has gotten out of hand and is now used for everything. Nowadays, only one in three emails is work-related. Imagine trying to fix every issue in your home with just a screwdriver. Whatever the issue, you’ve got your trusty screwdriver to help you out, even if it’s not the best tool for most tasks. Employees hate it when companies use email for everything.

These days, social media platforms like TikTok and YouTube are putting video at the forefront of our lives.

Making website landing pages more interactive and incorporating video into traditional marketing campaigns has been discovered in business. It’s time to join the video content revolution!

Before you start blasting out video content for every item in your pipeline, take a moment to clarify your goals and motivations. This will help you create content that is high-quality and interesting to your potential customers.

Where to begin? We’ve got a few tips to get you started.

Begin With Your Goal

Your marketing strategy should emphasize your company’s overall mission. For example, a company creating inventory tracking software should state clearly that its goal is to simplify stock management. Their main service achieves this goal, but marketing must convey it to the masses.

Consider how your video marketing can demonstrate your company’s mission and achieve your goals. This could be to inform customers, show the people behind your business, or something else entirely! Details are useful, but too many can stifle creativity.

Setting goals will help you make better choices later on, ensuring that your video content achieves its goals.

Content Creation

To avoid boredom, make your video marketing varied and exciting!

Can you provide tutorials, Q&A sessions, or collaborative videos on influencer marketing? You don’t always have to directly sell a product or announce a sale to create great content as part of your inbound marketing strategy.

Remember that audiences are also fidgety. 68 percent of viewers finish a video under a minute long, but only 25% finish a video over 20 minutes. So keep your marketing videos short and put the important information near the start.

Quality Is Key

Watching a bad video is almost as bad. With so much video content available, everyone can not only create it, but also critique it. There’s no excuse for poor lighting, sound, or camera work. Consider your set-up before you begin filming, animating, or creating to ensure the best possible outcome.

The content you include must also be of high quality. If it isn’t unique or enticing, it will be ignored.

Begin compiling an SEO competitor report to see what others are doing and what is missing. Fill in the market gaps with valuable content to improve your search engine rankings and site traffic.

Spread It!

Like your marketing strategies, your video content should be multi-channel. Video content is ideal for social media now and can help your company’s SEO. It can also be used to link pictures or gifs to online videos.

Videos can help connect all your channels. You can direct potential customers to various products, pages, and services from your social media, and you can direct existing customers to your social media to build relationships and brand loyalty.

Create easily accessible content and use effective calls to action to keep customers on your page.

Keep an Eye on the Crowd

Audience response can make even the smallest campaigns successful. Keep an eye on engagement metrics to see who is watching your videos, who isn’t, and how your videos affect their perception of your company. Using this data can help improve future video marketing campaigns.

Look for positive feedback and stories. A real person’s recommendation and experience is far more likely to persuade potential customers. Encourage customers to create video reviews or show others how to use the product to increase brand awareness.

Try It Out

Create your own video content! It’s an opportunity to experiment with new marketing strategies and engage your audiences in novel ways. Help local artists create something truly unique. Take the customer behind the scenes? Make a viral challenge?

Recognize and maximize the benefits of using video in your marketing. Like other marketing methods, video content can be used to reach audiences you never thought possible. It’s just waiting for you to try it.