Lite1.4 Blog

Contents

• What is conversion rate?
• Calculating the rate of conversion
• What qualifies a good conversion rate?
• Why conversion rate is vital?
• Conversion rate and return on investment

What is conversion rate?

The conversion rate is calculated as follows: clicks / actions. Your online marketing campaign will be more successful if your conversion rate is higher. If you want to grow your business through digital marketing, tracking the conversions of your marketing campaigns can help you refine your marketing strategies, increase the effectiveness of your content marketing, and better understand the behavior of cart abandoners from a Facebook advertising campaign. Additionally, by utilizing web analytics and conversion tracking tools such as Google Analytics, you can convert a higher percentage of your website visitors to customers.

The more conversions your site receives, the higher its conversion rate will be in general. The conversion rate expresses the percentage of users who converted as a percentage of all users who visited your site. Your content is more effective when it has a high conversion rate.

Calculating the rate of conversion

Calculating your conversion rate is straightforward. Simply divide the number of people who interact with a piece of content, such as an email or a page on your website, by the number of conversions.

Consider the following scenario: You recently sent an email campaign to 10,000 customers who have previously purchased from you informing them of the impending release of your new product. 500 of the 10,000 email recipients clicked through to the pre-order page. Your email’s ecommerce conversion rate is 500 divided by 10,000—5%.

What qualifies a good conversion rate?

Your conversion rate demonstrates the effectiveness of your public-facing content in no uncertain terms. If 6% of your website visitors subscribe to your newsletter or make a purchase, your website is 6% effective.

However, here’s the thing: That is quite good. According to conventional wisdom, a “good” conversion rate for a website should be between 2% and 5% across all industries. Conversion rates vary considerably more by industry.

Certain industries, such as industrial equipment, have websites that are extremely underperforming. Others, such as those selling electronics or business services, typically have higher conversion rates on average. Therefore, if you’re curious about where you fall, conduct some research and make certain you’re not comparing apples to automobiles.

Why conversion rate is vital?

To determine the effectiveness of your marketing efforts, you must first determine the number of people who respond to them. Conversion rate is one of the most useful and accurate metrics because it compares the number of customer responses to the total number of contacts.

Consider this: If you received 50 new subscribers to your mailing list last month, your natural reaction would be to celebrate and take the afternoon off.

You may wish to reconsider that response if you discover that those 50 came from a total of more than 50,000 visitors to your website. That’s a 1% conversion rate, which means you should begin tweaking your content immediately.

Conversion rate and return on investment

A high conversion rate equates to a high return on investment.

Assume you spend $2,000 per month on content that generates 20,000 readers and 500 click-throughs on average. Your conversion rate is now 2.5 percent. Additionally, you’ve spent approximately $4 on each of those conversions.

If, on the other hand, you manage to generate 800 click-throughs the following month, your conversion rate will increase to 4%. And if your budget remains constant at $2,000, each conversion costs only $2.50, down from $4 the previous month. You’re in a better position now that you’ve increased revenue without increasing spending.

On the other hand, if your conversion rate decreased, your ROI would decrease as well. Each conversion has increased in cost. If this occurs, it may be a sign that you need to alter your marketing strategy.

Email marketing has evolved due to brands competing for subscribers’ attention. Email marketing has evolved from plain text to the interactive email we know today. Marketers are still refining their tactics.

Here are the top email marketing trends for 2022.

• Artificial Intelligence
• Data privacy
• Dark Theme
• User-generated content

Artificial Intelligence

Currently, AI is used sparingly in email marketing. But it could completely transform email marketing. Small and medium-sized businesses will benefit from AI. Marketers can use Big Data and AI to create highly personalized emails for their subscribers.

Effective subject lines for emails are already using AI. In the future, AI will be used to create content, optimize survey results, maintain email list hygiene, and speed up email delivery.

Data privacy

With the recent launch of Apple’s Mail Privacy Protection program, subscribers can automatically download and save all emails to their own server. This prevents brands from tracking when their emails are opened. Some brands saw an increase in open rates after MPP launched. This skews the results and may mislead marketers. With the recent launch of Apple’s Mail Privacy Protection program, subscribers can automatically download and save all emails to their own server.

MPP is here to stay, and other email clients will likely follow suit. Instead, email marketers should use other metrics like conversion rates and list growth rate to measure their campaigns’ success.

Dark Theme

The pandemic has increased people’s average screen time. People started using night mode and dark themes on their devices to reduce eye strain. The dark theme or night mode reduces blue light emissions from screens, allowing people to look at them longer. Dark themes will continue to gain popularity. Email marketers should therefore optimize their emails for both dark and light modes.

User-generated content

User-generated content will be one of the simplest email marketing techniques in 2022. Likewise, user-generated content includes customer ratings, reviews, and images of customers using your product. It also encourages skeptics to try your products or services. Smaller brands with limited resources can use this method to consistently create effective email copy. Moreover, user-generated emails increase ROI by building trust and converting more subscribers into customers.

Not sure how to brand the metaverse? To get started, Coegi’s account strategy director Matt Prosperi offers three tips.

In 2022, the term “metaverse” will be as popular as “cookieless.” This is not a new topic, as it has been discussed in some capacity for several years when it comes to the increasing interest in augmented and virtual realities, social commerce, data privacy, NFTs, you name it.

The metaverse, coined in 1992, long before the Internet, is a bit confusing. It isn’t tangible or singular. All of these things combine to form a digital world which mirrors real life in some way. This was already happening before 2020, but the pandemic accelerated it. For this reason, most marketing teams have already tapped into the metaverse in some capacity. But how can marketers better use the metaverse in their marketing campaigns?

• Make your brand accessible on owned and operated channels
• You don’t have to know every metaverse trend
• Constantly refocus on business goals

Make your brand accessible on owned and operated channels

Consumers are drawn to immersive experiences, which is why metaversal experiences are popular. They want to fight the dragon in the video game. They value knowing the eyeshadow color before purchasing online. Also, they value being heard in private and something that transcends age, gender, and location.

It could be a 24/7 chatbot answering product questions, a seamless social commerce experience, or a virtual dressing room where consumers can try on pants before buying them.

You don’t have to know every metaverse trend

Brands are chasing an impossible dream if they try to embrace every new digital trend. Trying to do everything builds nothing but equity (and wasting a lot of dollars in the process). Instead, understand your target market and determine what will add value to them and increase brand loyalty.

Maybe your customer doesn’t care about NFTs and won’t use crypto to buy a collectible logo. Maybe you don’t need to gamify shopping, but rather focus on a connected commerce strategy that allows them to buy wherever they want.

Instead, focus on creating the best solutions for your brand and its customers.

Constantly refocus on business goals

Many brands are reacting to headlines without a media strategy. It’s easy to do, especially when non-marketing leaders ask for your opinion on new trends. If the end goal is not top of mind, then innovation does not drive profit.

Innovation must be based on doing something new that excites or delights the consumer. That’s what spreads the word and keeps them coming back. Explore the metaverse through your customer’s eyes and find out what makes their lives better.

The metaverse will evolve. Marketers must keep up with changes while maintaining focus on business objectives. Examine if you’ve optimized your current metaverse experiences, if adopting this tactic will benefit your customers, and if it will ultimately benefit your business.

Instagram is the 6th most popular social media platform, so gaining followers is difficult. The only way to grow your Instagram is to keep trying.

If you want more followers and engagement, this article is for you. There are several ways to ‘buy’ followers by paying a fee, but that isn’t the best idea.

Organic search is a much safer way to grow on Instagram. Gaining organic followers will not only increase brand engagement but also content sharing. Fake Instagram likes/followers are not encouraged.

So, to grow your brand organically on Instagram, use the following tips.

• Find the perfect tone
• Stick to the brand
• Always stay active
• Don’t follow back
• Be genuine
• Don’t brag
• Timely publication
• Engage influencers
• Get an elevated view of instagram
• Promote Instagram on other channels

Find the perfect tone

It’s time to upgrade your caption writing skills! To write captions, you need to switch up the content and tone.

Check the analytics afterward to see what content is being discussed. You can also get ideas from brands you like. Start publishing more posts like that when you are ready.

Stick to the brand

Doing too much on Instagram will eventually disrupt your work. Experimenting with your profile will slow down your growth.

Building a solid brand requires consistency. People start expecting something from you after you follow them. That is why you should post something new and unique for your followers every now and then.

Always stay active

Do you regularly like others’ posts, comment on their stories, and even share reels with them? That’s a great place to start, especially if your target audience sees those posts.

But don’t be too active on social media. Instagram may ban you if you appear to be a bot. Awful people on social media randomly comment on influencer channels with links to their websites.

In short, keep in touch with your users on a regular basis.

Don’t follow back

Don’t follow and expect a follow back. If they have 5,000 followers and only follow 5,500, their content is lacking.

Remember that building an engaged audience takes time.

Be genuine

Instagram makes you feel fake after a while. You wonder how that person’s life can be so perfect. The real way to use Instagram is to be honest and make relatable posts.

Instagram’s stories or reels can also show off your company’s culture or personality.

Don’t brag

That’s fantastic news. Make a post about it. Just don’t brag about it. Also, don’t go on and on about your product or service. Spend less time on it and more on other things.

People don’t follow you to admire you. These people follow you to see a different side. They want to be inspired by you.

Timely publication

It’s vital to stay informed. Knowing current events around the world will improve interactions with your users. Keep an eye out for upcoming events and how to incorporate them into your content.

Using relevant hashtags to increase views is essential.

Engage influencers

Begin following influentials in your niche. Keep an eye on what they post, read the comments, and start interacting with them.

Responding to those you interact with and follow increases your chances of gaining new followers.

Get an elevated view of instagram

Focus on your profile for a while. Check for any errors. Also, your Instagram highlights and bio should be updated, as should all of your images. Finally, add links to your website or content.

Promote Instagram on other channels

Users on other social media platforms should follow you on Instagram. Promote your Instagram account on your website.

A blank page—or art board—is both exciting and intimidating for a creative.

The possibilities are endless on both sides. Making your creative team’s work more efficient and strategic allows you to maximize their value to your organization while freeing up more time for great work. Here are five building principles:

• Gather and rank creative requests
• Standardize workflows
• Manage creative team demand
• Integrate existing tools
• Digitize review and approval

1. Gather and rank creative requests

The “hurry up and wait” cycle that sometimes occurs when working on creative projects can be avoided by giving your creative team a solid foundation. To do this, you can:

• Centralizing all requests
• Making creative briefs a habit

2. Standardize workflows

Standardizing workflows gives your creative teams a reliable and repeatable process to work in. To do this, you can:

• Creation of templates for projects
• Building of Smarter timelines

3. Manage creative team demand

Managing your creative team’s demand is more than just keeping them busy. It helps your creatives balance their workload and give each project their full attention. To do this, you can:

• Automating workflows to assign priority work
• Reducing meetings

4. Integrate existing tools

By integrating work management processes into Adobe Creative Cloud, you can meet creative teams where they are. To do this, you can:

• Real-time collaboration
• Creating and delivering work faster

5. Digitize review and approval

Automating feedback and approval reduces the amount of time projects spend in limbo and maximizes the creative process’ forward momentum. To do this, you can:

• Streamlining approval processes
• Reducing review cycles

Adobe Workfront enables you to prioritize creativity without sacrificing speed

The best creative work comes from creatives who can focus on high-value work. Give your creative team the time and space to do this with a work management app like Adobe Workfront that lets them:

• Work the way they want, with the tools they want, with Adobe Workfront and other Adobe apps.
• Provide work that meets your organization’s goals.
• Automate repetitive project management tasks like review and approval workflows.

With these systems in place, creatives can focus on creating.

Augmented Reality (AR) is a powerful marketing tool. It can boost sales, engagement, and budgets by tracking consumer behavior and building stronger emotional bonds. Marketer Grace Vassallo of Zappar shows us five ways AR can improve your marketing.

• Marketing, post-cookies
• Championing sustainability
• Using mobile web
• Boosting your ABM plan
• Scale personalization

1. Marketing, post-cookies

Advertisers and publishers must adapt their strategies to a cookie-free diet as Google prepares to delete third-party cookies. Marketers should look to AR for the nutrition they need to deliver better marketing in 2022.

Away from Meta, Google, and Snap’s walls, AR can use first-party data from brands and partners to deliver personalized experiences in various formats.

According to a recent AdWeek survey, 70% of consumers prefer AR-based ads over traditional digital ads. As the spatial landscape evolves, privacy remains a top priority for marketers in 2022.

2. Championing sustainability

Brands must now navigate a broader definition of relevance and trust. According to a recent Clear Channel and JCDecaux study, two-thirds of consumers distrust brands and want more transparency.

With climate change and consumerism firmly on the agenda, AR allows marketers to communicate sustainability messages and bridge the gap between brand purpose and consumer trust.

Most millennials are willing to pay more for sustainable products, but the information is often hard to come by and requires extensive research, which many consumers cannot afford.

To promote their sustainability efforts, brands can use AR to embed a QR code or a simple URL into digital communications.

3. Using mobile web

Global mobile traffic grew to 55% in 2021. This trend will continue in 2022. Marketers know to prioritize mobile websites, but in the experience economy, buyers expect more. According to Forrester, 61% of US adults say they will not return to a website that does not meet their expectations, regardless of the product’s quality.

Marketers can use WebAR to surprise, delight, and educate website visitors in 2022. Consider product visualization: marketers can enable site visitors to see their products in their intended environment with a single click.

Smart brands already do this well.

Shopify recently reported that 3D/AR-enabled products convert 94% better than non-enabled products. These figures show how marketers can use WebAR to increase engagement and conversions.

So now it’s up to brands to start incorporating WebAR into their mobile sites. WebAR is the third phase of the web after mobile. Now it’s up to you marketers to rethink your websites and give your visitors a better, more immersive experience.

AR holds the key to maximizing the mobile web, communicating sustainability initiatives, and elevating ABM campaigns in 2022.

4. Boosting your ABM plan

Many enterprise-led B2B brands, rightly or wrongly, rely on Account-Based Marketing (ABM). In 2021, 70% of global marketers reported using ABM to raise awareness, engage target accounts, and elicit a response.

But increased spending means increased business results. In 2022, marketers should use AR to boost ABM campaigns. AR can increase cross-channel engagement and personalization by combining physical (direct mail, events) and digital (display, blog content, email) channels.

AR can enhance ABM’s physical and digital components. Email campaigns that link to personalized face filters or wearable branded merch can generate a lot of attention and clicks.

With AR triggered by a QR code, URL, or directly on-site, marketers should seriously consider it in 2022.

5. Scale personalization

The importance of personalization in customer-centric marketing has always been (and will continue to be) on mobile devices. But mobile experiences lack that special something. Customers are willing to pay up to 16% more for personalized experiences, according to PwC research, and marketers can use AR to deliver more contextually relevant experiences and personalization at scale.

Consider personalized product packaging or an unboxing experience where the company CEO introduces and demos the product in 3D in front of the consumer.

Personalization will become more important. Marketers can gain an edge by using AR to personalize the customer journey at scale.

A social media profile helps most businesses stay connected to their customers. But many of these companies don’t know how to build a following and spend little time doing so. Some seasoned marketers may view it as a secondary channel.

Here are some ways to make sure social media is bringing in new customers.

• Monitor Social Media
• Match Emails to Profiles
•  Involve Your Audience
• Learn more

Monitor Social Media

Most social media users are looking for things to engage with, but some are actively shopping. The best way to find prospects is to use your social platform’s search function. It can sometimes provide lengthy lists. Search for your company name, competitors, industry-related hashtags, product/service type, or city if you rely on local customers. Once you’ve found good prospects, follow them, talk to them, and suggest products or links that can help.

Match Emails to Profiles

Start matching email subscribers to social media users if you have one. These emails are public, so you can get them through email services. You can also buy email software to do this. Identifying the social profiles of existing customers gives you a ready-made audience to engage with on a more personal level. You can learn more about your clients’ interests and adapt your marketing strategies accordingly.

Involve Your Audience

That seems obvious, but few companies do it. Solicit loyalists’ aid. When they subscribe to your mailing list, ask for their social media handles. Retailers can ask for social media links on feedback cards or other forms. Fans become social champions. Ask for shares, reviews, and referrals. 75 percent of companies on social review sites have no reviews. Encourage feedback without fear!

Rewarding feedback is a great way to encourage it. When you get a good review, thank the person. You could even hold a drawing for customers who leave positive reviews within a certain time frame. Negative reviews should not be ignored. Contact them privately and publicly. In private, you can be more personal.

By publicly responding to the review (in a comment—you don’t need to write a whole post about it), you show that you care about your customers. But don’t just say, “We received your complaint and will investigate.” Instead, explain the solution and make the necessary changes. People trust you more if you respond to even negative reviews. People will respect your company more if they see you actually address concerns.

 Learn more

Social media is all about conversation, not just sharing content. You must find compelling reasons to follow your brand. Connect with other industry experts to learn more about optimizing your social media presence. You could, for example, attend marketing workshops like those offered by The Rainmaker Institute to law firms. Learning everything you can about your social media platform will help you succeed faster.

You must connect with those willing to spend. It’s about knowing where they are and what they like.

Buying a list to grow your SMS database should be avoided. Growing your SMS database organically means customers are willing to sign up for your offers.

Buying a marketing list does not guarantee that your prospects will take action because you are sending them unsolicited offers.

Problems growing your opt-in list may be due to a lack of a solid strategy, which can be difficult to establish if you don’t know where to start. So, here are some basic, no-nonsense suggestions to help you get started.

• Let your customers know
• Include subscription forms in all marketing channels
• Advertise with keywords and short codes
• Offer incentives in your sign-ups

1. Let your customers know

Your customers are your best source of high-quality data for marketing lists, so encourage them to sign up for your special offers at every POP.

Communicate the value of your offers to your customers so they will willingly share their contact information. You’ll be more confident in your sales pitch if you know you’re actually helping your audience.

2. Include subscription forms in all marketing channels

Your website, blog, digital platforms, and other POP components are useless without sign-up forms.

Use your website’s landing pages to persuade visitors to join your mailing list via online forms like:

• Newsletter sign-up
• Sales contact
• Ticketing
• Client feedback
• Online ordering and payments
• Account creation
• Visitor feedback
• Contest entry
• Donation
• Free evaluation

Make your subscription forms simple, mobile-friendly, and easy to use. You could use dropdown boxes and other pre-populated fields to save your customers time.

Install an input validation system to catch typographical or encoding errors and ensure your subscribers are sending accurate data.

3. Advertise with keywords and short codes

Keywords and short codes, which are five or six unique numbers used by companies to opt in customers, are powerful digital marketing tools you could use.

By including them in your marketing materials or advertisements, you make it easy for your prospects to sign up for and receive exclusive offers from your company.

4. Offer incentives in your sign-ups

Give your prospects a reason to give you their personal information. Incentives can help you attract and engage new customers by demonstrating that there is value in your offers.

Here are some of the most popular and effective rewards you can give your target market:

• Everyone loves freebies like product samples or trials.
• In addition to how-to guides, premium content like whitepapers and other gated content can help establish your brand authority in a niche market.
• Special offers like one-time discounts and coupons help to encourage repeat business from your contacts.
• Giveaways and prizes for online contests that many people enjoy.

Growing your SMS database takes time and effort, but the reward is well worth it. Increased open rates from willing subscribers means more quality leads to follow up with. Plus, you won’t be paying for lists that have no guarantee of people’s interest in your brand.

Getting your website to the top of the SERP has become increasingly difficult in the last year. Google has been tweaking the algorithm so much that it’s become a science to get noticed.

The algorithm change has necessitated strategists to have a plan that combines SEO and PPC models. So far, the changes to the search engine business have proven to be an impediment to these models shining fully. SEO and PPC campaigns are not the only ways to promote your brand online.

We’ll explain why this is happening and what your company can do to improve its marketing ROI.

• Achieving perfection is impossible
• How does SEO work?
• How does PPC work?
• SEO + PPC = Win!
• Conclusion

Achieving perfection is impossible

This is best understood by looking at the results in the browser. The factors combining the numbers number in the hundreds, further complicating the calculation. The way to the top of the query has to be obscure, otherwise it would be easy to reach the top page.

The importance of winning the SERP race creates this problem for us. Marketers must adapt to the platform that makes them visible, not the other way around.

How does SEO work?

Businesses enter this marketing model to quickly succeed, but that can be a mistake. To get to the top of the page, you have to run a marathon. One way to speed up the process is to quickly advertise keywords and analyze which ones generate the most traffic.

The goal of SEO is to drive traffic, not sales. It’s all about the click, not the buck. That’s why SEO is so difficult in 2018. The game has become more difficult for the SEO to achieve the goal while decreasing conversion effectiveness.

How does PPC work?

PPC refers to the rate at which your visitors turn their visits into profits. While SEO sets the stage, PPC strikes the final blow. In reality, even if your content is more than representative, your conversion rates will suffer.

2% visitor to buyer conversion rates may seem low, but it’s actually very good. Still, 98 percent of our visitors leave nothing in the checkout. Reasons for this vary. Remember that not everyone comes to shop.

Basically, buying a click campaign isn’t a good idea without SEO-friendly content. Never been to a marketed event you couldn’t find? Thus, SEO should already be implemented to ensure your business is visible and well presented for incoming clicks.

SEO + PPC = Win!

Getting the right traffic to your site and maximizing your conversion points requires combining the methods mentioned in the headline. Combining data from both strategies reveals numbers directly related to consumer tendencies, intentions, and geo-location.

Companies like in have been able to modify keyword strategies to optimize the phrases used according to the target audience, geographic location, or time of year (holidays, seasons, etc.).

Conclusion

With new issues like Net Neutrality, the SERP path is likely to become more complex. However, most online marketers will have to adapt as they have in the past. Those who navigate the turbulence will profit as usual.

This year, digital marketing and its nemesis, ad blockers, have seen increased monetization and usage. In 2016, over 615 million devices had an ad blocking service installed, according to a Business Insider study. Generally, people do not want to see ads because they see them as a money-grabbing annoyance to their internet browsing pleasures.

When consumers can be reached, digital marketing has proven to be one of the most effective ways to reach them. Advertisers lose millions of dollars due to ad blockers. Even if an agency like SandCrestSEO has the best ads, market research, and ad placement, money will be wasted due to ad blockers on the devices they hope to reach.

The question of how much money will be lost requires more information about the agency’s budget and desired outreach. Ad blockers affect small businesses because losing half of your advertising budget to reach 1,000 consumers is more costly than losing half of your advertising budget to reach millions. With the right knowledge and workarounds, anyone can overcome ad blockers. The first step is to understand why people use ad blockers.

Four reasons advertisements are ignored

1. Many people find advertisements obtrusive and intrusive in their online experience. Especially when pop-ups are involved. Consumers may feel over-marketed to.
2. Users have been duped by ads before and now refuse to click them. With just one horror story about an ad infecting someone’s device, or an ad refusing to close even after the consumer clicked the “X”, customers are gone.
3. Advertisements also slow down browser speed. Multi-media advertisements can slow down a consumer’s browser, making them angry with the advertiser.
4. Concerns about digital privacy have increased. Many users feel violated when ads related to past searches start appearing in their feeds. Unnerved consumers have sought out ad blocking services.

Accept the Fact: Most Users Hate Ads

Consumers dislike ads, which is a sad reality for advertisers. Advertisements are intrusive, obnoxious, and a source of frustration for consumers, not creators. The forced consumption of ads can lead to a consumer base that harbors animosity towards the company. Whether this aversion is rational or irrational, the fact remains that consumers dislike being hammered with ads, which is exactly what digital marketing does today.

According to a HubSpot digital advertising survey, 48% of consumers find online ads more intrusive than a year ago, and clicking to remove ads is frustrating. Clearly, consumers do not want advertisements, but businesses need them, so how does a company get consumers to do something they do not want?

Bring the Customers to You

Many consumers dislike clicking on advertisements for various reasons, but without clicks, an advertisement is useless. A company is in business because it believes it can provide something consumers want, but without proper advertising, consumers will never know about it. The first step is for the consumer to click the ad. How does an advertisement get people to click on it? Here are some ideas:

1. Tease the consumer into thinking they can get something by clicking the ad.
2. Request from the consumer. Encouraging consumer interaction by including a “click here” feature has been proven.
3. Make sure your advertisement appeals to the consumer. This may entail more consumer research, more careful scheduling or location selection, or even targeting a different consumer type. A different color or border may be all it takes.
4. Know where to draw the line between advertising and consumer privacy. Confronting consumers’ ad blocking issues with the right digital marketing campaign can mean the difference between a sale and a loss.

The bottom line

Of course, great content is important in advertising, but getting it in front of consumers and causing interaction is like half the battle. It’s vital to understand what aspects of a digital marketing campaign are driving consumers away. Ad blockers are widely used and are unlikely to change, but with the right content and techniques, advertisements can once again reach consumers. A digital marketing campaign can succeed by respecting the consumer and having powerful ads.