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If you want to establish a list of loyal consumers, choosing the correct email marketing platform is critical.

Email marketing routinely outperforms all other marketing channels in terms of return on investment. It’s also great for creating a sense of community and engaging with customers on a one-on-one level.

So, you’ll need to select the best email marketing software platform for your organization to build and execute your email marketing strategy successfully. Here are the top-rated email marketing platforms, as well as what makes each one a smart choice.

• Sendinblue
• EmailOctopus
• Omnisend
• ActiveCampaign
• Aweber
• MailerLite

Sendinblue

Sendinblue is a multi-channel business communications platform that includes email, SMS, Facebook, chat, CRM, and more. The objective of the company is to assist businesses in meeting their consumers’ needs. They allow you to concentrate on the most critical duties while automating the rest. With its email builder, you can quickly send professional-looking emails, but the platform’s combination of features is what makes it so special. You’ll find it simple to put together smarter and more appealing email campaigns using chat, SMS marketing, Inbox, CRM, and automations. The ability to retarget contacts and acquire new prospects is built-in, thanks to Facebook Ads capabilities.

EmailOctopus

EmailOctopus is a well-known email marketing software platform with the goal of making email marketing easier, more intuitive, and more cost-effective than the competition. It has templates that you can change with a drag-and-drop editor, or you may start from scratch with your emails. The app also comes with a landing page builder that covers everything you’ll need to create leads and expand your email list. For agile brands, integrations are a selling point. Many of your existing technologies, such as Shopify, Gravity Forms, and WordPress, readily integrate with EmailOctopus, making it a compelling solution for brands with ambitious goals.

Omnisend

Omnisend is an all-in-one email marketing automation software for eCommerce businesses. With automated emails, segmentation, and the added possibilities of SMS, you can build on your newsletters and enhance sales. To help deliver efficient buyer engagements, it contains pre-built automations for cart abandonment, welcome series, and transactional emails.

ActiveCampaign

ActiveCampaign is a low-cost email marketing tool that’s ideal for small marketing teams and content creators. Automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling are among the capabilities included. Conditional content, geotracking, managed deliverability, and multi-user editing are among the more complex features. You get geotracking, managed deliverability, and multi-user editing, as well as geotracking that show you where your subscribers are from (update multiple fields in an email with subscriber information).

Aweber

For teams, small enterprises, and entrepreneurs, AWeber is an excellent email marketing software. It comes with a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and a slew of other features. AWeber, like the others on our list, has a landing page builder. It’s simple to use and drag-and-drop, making it ideal for anyone who needs to rapidly create and launch a landing page and an email campaign.

MailerLite

In the small-medium business category, MailerLite is a prominent contender. It contains the essentials for effective email marketing, such as surveys, automation, popups, and landing pages. MailerLite also works with a slew of eCommerce platforms and marketing tools that you’re presumably already familiar with.

It appears to be one of the most subdued platforms at first glance, thanks to its simple design. But that’s part of what makes it so effective. From eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to design landing pages, everything about the platform is focused toward development.

Email marketing is needed, regardless of your business, it will assist you in getting your marketing message to the right people and allows you to stay in touch with your target audience after they’ve left your website.

Isn’t cold email marketing a common phrase? Almost, but not quite.

The majority of the negative feedback you’ve heard regarding the method is due to poorly written emails that use the wrong strategy or have no strategy at all.

These communications frequently appear to be borderline, if not outright spam and no one likes spam, unless it’s the edible pre-cooked canned meat variety.

When it comes to landing clients, friends and industry professionals swear by the effectiveness of cold emailing. If you’re having no luck sending cold emails, you might want to reconsider your cold emailing strategy.

• What Is Cold Email Marketing?
• What Is the Importance of Cold Emailing?
• How You Can Start Leveraging Cold Email To Gain More Customers

What Is Cold Email Marketing?

A cold email is similar to a cold call, although it is a little more courteous.

You’re contacting a lead you’ve never spoken to before in the hopes of piquing their interest in your products and services.

The lead is likely to have little knowledge of your organization as well. They didn’t sign up for your email newsletter.

That raises another interesting question: how can you obtain email addresses for cold email marketing?

Because some people aren’t afraid to share their email addresses, you might have seen the email on social media or in a comment on a competitor’s blog post.

By the way, cold email marketing isn’t just for potential consumers. This is also cold emailing if you want to work with an influencer or write a guest post for a site and make the request in the first email.

What Is the Importance of Cold Emailing?

Because you’re not at risk of being yelled at by a stranger when cold emailing, it seems like a better option than cold phoning, but is it really something you want to include in your email marketing campaigns?

Without a doubt! Cold emailing can be an effective way to get leads. Sure, most leads won’t be interested, just like with cold calling, but the ones that swiftly go from frozen cold to scorching hot will.

It’s those hot leads you want your sales team and marketing pursuing.

You can also use cold email marketing as a type of networking. How? When you mass-email a large group of people, you’re increasing brand awareness as well as product and service awareness.

So, even if the first influencer you contacted was unable to assist you, perhaps someone else can. This generates a one-of-a-kind networking opportunity that you couldn’t get by cold calling.

How You Can Start Leveraging Cold Email To Gain More Customers

Here’s how you can start leveraging cold email to gain more customers in few simple steps:

1. Create a fantastic email signature

The majority of prospects regard your signature as an indication of trustworthiness. Your signature should not detract from the material, but it must demonstrate that you are a genuine individual who can be trusted. Remember, this is the recipient’s first email from you, so make sure their “Spidey senses” aren’t triggered.

Signatures should be brief and include the following information:

• Name in full
• Title of job or profession Phone number
• Address of a website or other online profile (e.g. LinkedIn)
• A photo of yourself (preferred) or the emblem of your firm (decent)

2. Create a memorable email signature

The majority of potential customers regard your signature as an indication of trustworthiness. Your signature should not detract from the copy, but it should demonstrate that you are a legitimate individual who can be trusted. Keep in mind that this is the recipient’s first email from you, so avoid setting off their “Spidey senses.”

3. Create a compelling subject line

Make sure your subject line is well-thought-out. The subject line is the first thing the recipient sees and will use to determine whether or not to open your cold email. If no one reads the email copy, they will not consider doing business with you.

Consider your subject line to be the email headline, just like articles, newspaper ads, and blog posts. It must entice the customer to take the next step.

4. Keep the email to a minimum

Time is an important commodity. Your prospect is presumably dealing with a lot of different things on a daily basis, and they’re definitely getting emails from other people.

A short cold email communicates that you aren’t going to waste the recipient’s time. As a result, they’ll be more likely to pay attention.

5. Close strong

A clear CTA (call-to-action) is present in a good email closure, and it attempts to guide the prospect toward finding value or need.

In summary, cold emailing is one of the most efficient and cost-effective methods of reaching out to new consumers. If you want to increase your consumer base, you should think about the methods given above.

Facebook is simply one part of a larger marketing strategy that includes a variety of channels and methods, including email marketing. In terms of ROI, email marketing is the ideal method to match with Facebook advertisements, but it can also deliver consistent traffic to your content, build consistent brand awareness, and help maintain sales if done right.

So, do you want to learn a proven method for generating more high-quality leads? Do you want to know how to convert leads into paying customers?

If that’s the case, Facebook ads and email marketing are a great way to get started.

Email campaigns these days are very individualized. But what if your email subscribers aren’t interested in receiving them? What’s worse, what if anonymous website visitors leave without subscribing or signing up? Thankfully, Facebook Ads pave the road for you! It assists you in attracting subscribers who are interested in your product or service, as well as reinforcing your brand in order to increase the number of email opens and click-throughs for your Email Marketing campaigns. For individuals who depart without signing up, you can show targeted adverts.

Benefits of employing Facebook ads

The following are some of the benefits of employing Facebook ads:

• It aids in the expansion of your email list.
• Encourages your subscribers to re-engage.
• Content marketing is encouraged.
• Aids in the optimization of your emails.

Benefits of using Facebook in your email marketing efforts

One of the most effective strategies to earn and retain customers is to combine your email marketing approach with prospective Facebook marketing. Here are some of the benefits of using Facebook in your email marketing efforts.

1. Revive your dormant subscriptions

The majority of email subscribers do not read all of the emails they receive. One of the hurdles that email marketers experience is this. In fact, every email list has a few inactive members that don’t open emails on a regular basis.

2. Strengthens the effectiveness of your marketing efforts

Subscribers who open your emails may or may not be willing to purchase at that moment. However,  a friendly reminder in the shape of a Facebook ad can make all the difference. Fortunately, you may limit your Facebook ad targeting to your mailing list.

3. Makes it very easy to test your email content and optimize your email marketing strategy

You may utilize Facebook advertising to check your email subject lines to the fullest extent possible. Make your subject lines into ad headlines to achieve this.

Apparently, the ad with the most clicks will likely result in more email marketing campaign openings and click-throughs.

If you want to get more out of your email marketing initiatives, consider the following:

4. Customize your emails

In the same vein as relevancy, you may personalize your emails to make them more relevant to certain subscribers. Start with something as easy as replacing a generic “Hey there!” with the recipients’ first names in your email greeting. Just make sure to test your emails to avoid sending them to the wrong people.

5. Sort your list into categories

You may send more targeted emails by segmenting your email list, and your campaign results will improve dramatically. In fact, segmenting email campaigns has resulted in a 760 percent boost in income for marketers. You may segment your list based on a variety of factors, including demographics, purchase history, behavioral data, and sales funnel stages.

In Conclusion

Email marketing provides an opportunity for more aggressive sales pitches. Facebook marketing creates opportunity for connecting with new leads and increasing the visibility of your business on the internet. Although these various email campaign platforms function well on their own, integrating these two forces will significantly improve email campaigns and increase your overall success.

First and foremost, things evolve with time, and our use of social media is no exception. Younger generations choose Twitter and Instagram, while elderly adults remain active on Facebook.

However, it is not enough to simply create a profile on social media to be successful; you must also attract the attention of customers. As a result, you’ll be able to keep them engaged in your content and urge them to interact.

However, this is easier said than done, especially when it comes to social media marketing. However, the focus of this article is on WhatsApp and how you can use it to develop your brand and advertise your products and services.

WhatsApp is an essential component for your online social media marketing strategy. It’s a messaging tool that allows you to engage with your audience in real time. Social marketers are always on the lookout for innovative ways to pique the interest of their present clients and attract new ones.

This app enables for real-time two-way contact with the people who are most important to you and your company. The basic goal of WhatsApp marketing is to get your target audience to interact with you. WhatsApp is a multi-purpose, user-friendly tool that can assist you in achieving your business objectives.

It’s a smart idea to start thinking about advertising on WhatsApp.

This is why.

WhatsApp has no barriers to entry: all you need is a Smartphone. And there’s a lot you can do with it to promote your company.

• Messages that are broadcast
• Make use of group chat
• Status on WhatsApp
• Increase the personalization of communication
• Use WhatsApp Statuses to advertise promotions and flash sales
• Get in Touch with Your Clients
• Produce content that is of excellent quality

Messages that are broadcast

You can send a single message to several persons on your contact list using the broadcast messaging tool. Consider it a text-messaging marketing effort. WhatsApp, on the other hand, currently only allows you to send messages to 256 people per message.

Make use of group chat

Group communications are sent to all members of a group and contain responses from those in the group. This is useful for doing focus groups or market research prior to launching a product or service.

You may also use the group function to provide exclusivity to select consumer groups. It’s also a good approach to get your customers to communicate with one another and possibly introduce them to a new service or product that they haven’t explored before.

Both you and your customer gain from WhatsApp group chat: Your clients will be able to effortlessly interact with you and one another, and you will be able to reach out to a global audience.

Status on WhatsApp

If you’ve ever used Instagram or Snapchat stories, you’ll be familiar with how WhatsApp’s status feature works. You may use it to broadcast movies and graphics that will keep your audience engaged with your brand for 24 hours. Your stories will be deleted after 24 hours.

Increase the personalization of communication

If you use WhatsApp marketing properly, your WhatsApp groups will continue to grow. You can also modify your client interactions as they grow by engaging with them one-on-one on the platform.

Customers can text them directly if they need a certain product, have queries, or need customer service, which is very advantageous to small enterprises.

Use WhatsApp Statuses to advertise promotions and flash sales

Using WhatsApp’s new Status Update feature, you can now widely share special promo offers for your clients.

You can use the pictures and short video feature to send out promo code to all of your groups so that they are informed of the current promotions.

Get in Touch with Your Clients

In addition to communicating and advertising to your customers via texts, you should engage with them directly via phone calls.

For instance, if you receive a client request (maybe someone wants to talk with a seller or simply wants more information), you can respond right away by calling them from within the app.

Produce content that is of excellent quality

Yes, even on WhatsApp.

Your WhatsApp messages should be short and to-the-point. You don’t have to care about length as much as you do on Twitter, but every single word should be counted. You’ll have a hard time engaging your audience if your style and word selections don’t resonate with them. Keep it short, interesting, and focused on the benefits to your customers.

Conclusion

Your marketing will expand in the same manner that WhatsApp has, moving from a messaging app to a social media platform. We recommend that you start applying this to your marketing strategy now. It isn’t just because it is a versatile platform for sharing data, movies, images, and texts about your products and services. However, it’s a free method to spread the brand awareness and learn more about your customers’ interests so you can better serve them in the future.

Contents

• What exactly is data science?
• How can you use data science to boost your SEO?
• Conclusion

What exactly is data science?

Data Science is still a hot topic among skilled professionals and organizations focused on collecting data and extracting meaningful insights from it to help businesses grow. A large amount of data can be beneficial to any organization, but only if it is processed efficiently. Data science is becoming increasingly popular in modern forms of digital marketing. It assists businesses in making data-driven decisions.

SEO has traditionally relied on best practices based on assumptions. That is still the case. However, with massive amounts of data available, it’s difficult to understand why marketers won’t use it to streamline their SEO efforts. Data improves SEO by allowing marketers to see what previous strategies worked and predict what will work in the future.

This article is a target at sharing with you some data-driven strategies to help you improve your SEO efforts.

How can you use data science to boost your SEO?

Data science makes use of cutting-edge tools, technologies, and practices to analyze large amounts of data and extract meaningful information from it. Data is nothing more than numbers; it is the science that transforms it into information that allows businesses to make informed decisions. As a result, data science elevates data to the status of valuable resource that it is today:

• Use the proper tool:

Data science necessitates the use of online tools to collect aggregated data. As marketers, you have the authority to select which tools will benefit your SEO strategy. Google Analytics is the first and most widely used analytics tool. If your website is SEO-optimized, Google Analytics is used to track its success.

Google Search Console is another useful tool. Because mobile optimization is critical for your website’s performance, you can use this tool to assess its mobile-friendliness. A tool that checks keyword volumes, average monthly searches, and overall competitiveness is also useful in data science.

• Align aggregated data with SEO objectives:

To rank your content online, you should conduct extensive keyword research. However, you must also be aware of which keywords are currently ranking in your industry. One method is to follow the competition. Visit the websites of your competitors. Then, using tools like Uber, enter their URLs. Suggest that they find out what keywords they are ranking for. You can sift through their top-ranking keywords and highlight the most relevant ones. After that, you can create content based on these keywords. Align the information gathered from your competitors and audiences with your SEO goals at all times. You’ll be able to successfully scale your content and website this way.

Prioritize accuracy in data analysis: Even if you have the assistance of analytics tools, you must always practice accuracy. This ensures that you read the data correctly and apply the data appropriately. A single misunderstanding can spell the end of your entire marketing strategy.

• SEO and data-driven content marketing

SEO and content marketing have always been intertwined. However, as search engines become increasingly content-driven, the distinctions between the two have blurred even more.

In SEO, data-driven content works wonders for your marketing approach. For organic results, conversions and user engagement are important ranking considerations. Personalized engagement is expected by over 64% of internet visitors as part of their conversions. You can have an SEO-optimized website, but it will be meaningless unless it is backed up by user-friendly and valuable content. As a result, you must generate material that is appealing to the users. You’ll need data for that.

Customer preferences are built into data-driven content marketing which allows you to produce material that is targeted to your audience’s requirements and interests. When designing a content strategy, it improves the performance of your website content and minimizes your dependency on assumptions.

You’ll be more positioned to produce content that engages your prospects and drives user activity metrics if you know the type of content they prefer, the tone they prefer, and other fine data.

• Link building for SEO based on data

Another SEO approach is link building, which tries to obtain high-quality back links from other high-authority domains on the internet. Its goal is to increase the authority of your website in the eyes of search engines. Despite all of the changes, Google still values the quality and quantity of back links a page has, making back links one of the most important ranking factors.

Conclusion

We cannot overemphasize the importance of data science in SEO. By generating insights from customer behavior and preferences data, it can improve the website’s user experience. It can also help you get a head start on SEO by pulling useful information from your competitor analysis data and making your link-building process more efficient.

The retail apocalypse may be overblown, but ecommerce sales are growing year over year. Online ordering and free shipping keeps consumers at home more, leaving brick-and-mortar retailers scrambling to attract online shoppers in-store.

Buy-online pick-up in-store, or BOPIS, has gained traction. They increase foot traffic, control the customer experience, and increase sales. And shoppers are getting used to it: A whopping 68% of shoppers made multiple BOPIS purchases, and 37% of online shoppers made an unplanned purchase when picking up their order in-store

Advertisers should promote BOPIS as a value-add across all digital marketing channels, especially email. Here are some ways to use BOPIS in your daily email campaigns.

• Welcome series and automated messages
• Make Use of Geolocation
• Holidays and other special occasions
• Exclusive sales
• Incentivizing

Welcome series and automated messages

Explain the BOPIS service to new email subscribers. There are no delivery fees, quick fulfillment, in-store returns, and try-on before you leave the store. Look for other automated messages, like birthday or anniversary emails, to promote BOPIS.

Make Use of Geolocation

Customers’ locations can be used to find the nearest store, allowing retailers to include a reminder in each email. For customers to contact or visit you, this dynamic content can include store information such as address and hours. This can be in every message, promotional or automated.

Holidays and other special occasions

Promote BOPIS in stand-alone messaging as key dates approach. Suggestion it as the December shopping season winds down. During this time, either guaranteed delivery or expedited delivery must be paid for. BOPIS makes shopping with your company even more appealing.

It’s a good way to remind customers that they can buy now and receive their gift today. There may be a sense of urgency around other holidays or key dates like anniversaries and birthdays.

Exclusive sales

Offer a sale only for BOPIS-filled orders using the above framework. A BOPIS flash sale or a made-up “national in-store spring cleaning” holiday can promote these sales. You can even test them out during your peak holiday season to see how well they work. Only email subscribers without a nearby retail location should be segmented.

BOPIS gives brick-and-mortar retailers a competitive edge. It caters to last-minute shoppers, and the store environment can provide an exceptional customer shopping experience.

For a consumer-friendly omnichannel shopping experience and maximum revenue, leveraging BOPIS’ value, especially in marketing channels like email, is critical.

Incentivizing

Encourage consumers to use BOPIS while protecting margins. These incentives can be monetary, free products or gifts with pick-up orders, or free gift wrapping.

Keep in mind First, not shipping directly to the customer protects margins and price flexibility. Remember that 37% of BOPIS shoppers make unplanned purchases, increasing the average spend per customer.

Whether you own a small business, a cafe, or an online clothing store, you are always looking for ways to attract more customers without breaking the bank. In an age where nearly everyone is occupied by technological gadgets and smartphones, entrepreneurs and small business owners can take advantage of this technology.

The growing obsession of online marketers and entrepreneurs with digital technology has made digital marketing for small businesses critical. Without a digital marketing strategy for your small business, you’re missing out on potential leads, operational efficiency, increased business growth opportunities, better ROI on advertising and promotions, and more.

Why Your Small Business Needs Digital Marketing?

Creating a digital marketing strategy for your small business allows you to connect, engage, and promote your products or services to current and potential customers. Online marketing includes creating a mobile-optimized website and developing an ecommerce website, as well as paid campaigns and banner advertising.

It’s difficult to understand the multitude of options, tools, and tactics and determine which is the best option for your small business based on your target customers and industry. Conversion rate and ROI estimations, along with the right strategy, can help your small business grow exponentially.

Here are the best digital marketing strategies for your small business.

• Marketing Automation
• Inbound Marketing
• Responsive Web Design
• Remarketing/Retargeting

Marketing Automation

If you truly believe in the power of inbound marketing, you should seriously consider marketing automation tools. These automation tools include web, social, CRM, and CMS features. HubSpot, Marketo, Eloqua, and Lyris are famous automation tools.

The most significant feature is the ability to access in-depth marketing analytics from a single platform. Achieve higher conversion rates with retargeting campaigns and other future digital marketing initiatives.

Using marketing automation tools can help your small business or startup perform better and convert more customers.

Inbound Marketing

In today’s customer-driven world, businesses must be open and transparent. Inbound marketing works by actively engaging on social media platforms and posting fresh and unique visual content.

Users will engage more with social media content such as informative blogs, videos and slideshare if you post it regularly. A strong foundation for sales and marketing efficiency, effectiveness, and growth is content and online user engagement.

Traditional outbound marketing strategies like TV, radio, print, and PR are inefficient when compared to inbound marketing.

Responsive Web Design

In today’s mobile-first world, responsive web design is more advanced. Almost every online business now requires a mobile-friendly website. The key is to create websites for small devices and to ensure web content scales properly on multiple devices.

Responsive web design ensures design and content consistency across multiple devices. So, when consumers access websites, search information, order food, and book restaurants via mobile devices, it’s time for startups and small businesses to develop a mobile optimized website. Hiring a professional web design agency in Dubai is the simplest way to create a responsive website.

Remarketing/Retargeting

Retargeting helps businesses stay in front of their prospects. Tracking visitors to your website and showing them retargeted banner ads when they visit other websites.

Ad retargeting allows small businesses to connect with potential customers multiple times, increasing the chances of getting more leads and conversions.

This is why remarketing is considered as the best digital marketing strategy for small businesses. Because banner ad retargeting can deliver your message across multiple channels, bringing users back to your website and persuading them to buy.

Many cutting-edge brands use retargeting/remarketing to increase conversion rates. Try it out for your small business.

In Conclusion

All of these digital marketing strategies aim to attract and engage more users. And if you are a new or small business owner, investing in digital marketing is worthwhile. Your results will likely improve as you invest more in your business growth, efficiency, brand recognition and awareness.

Instagram has over 700 million users, with over 400 million active daily. This doubles Twitter’s size. Instagram’s rapid growth is overwhelming. From 2015 to 2017, it doubled its user base from 350 million to 700 million. Instagram is a great platform for digital marketing and offers endless possibilities for businesses. Here are seven Instagram marketing mistakes to avoid.

• Ignoring Your Market
• Quantity over Quality
• Buying Followers
• Hashtag Abuse
• Excessive Promotion
• No bio link
• Not Using Instagram Stories

1. Ignoring Your Market

You can’t expect to become famous just by signing up for Instagram. Building relationships and a community of loyal customers is important on any social networking site. This only happens when you promptly answer follower questions and share their content. Start engaging with your audience by asking and answering questions.

2. Quantity over Quality

Businesses often believe that frequent Instagram posting will yield results. That is, unless the increased post frequency degrades quality, which rarely happens. If you look closely at some of the best Instagram brands, you will notice that their posts emphasize quality and value. The best example is MAC cosmetics. They posted a few high-quality photos and quickly received 33,000 likes. By focusing on quality, they have gained over 200,000 monthly followers.

3. Buying Followers

Instagram is undeniably a lucrative digital marketing channel. That’s why most digital marketers try to stay ahead of it. So they prefer to buy followers and engagement, which is wrong. Hootsuite created a fake Instagram account and bought followers.

Despite winning 150 million Instagram followers, the experiment revealed zero engagement. Moreover, they discovered that a large percentage of their audience is either teenagers or bots. Instead of buying dumb followers, make a strategy and try to build relationships.

4. Hashtag Abuse

Social media marketers frequently misuse hashtags. They’ve been doing this on Facebook and Twitter for a while. They’ve now started abusing hash tags on Instagram. Instagram’s generous 30 hashtag limit per post allows digital marketers to abuse hashtags.

Unfortunately, most digital marketers don’t realize that using fewer relevant hashtags can yield better results than using too many. The best example is Go Pro, whose Instagram followers are growing by 221,000 per month simply by using less relevant hashtags.

5. Excessive Promotion

Over promotion is one of the main causes of low engagement. Nobody likes a brand that constantly promotes itself on social media. According to Forrester’s research, more and more brands are using social media, but engagement is dwindling. Even increasing the posting frequency had no effect.

Brands used to get 4.2 percent of followers to interact with their posts, but that has dropped to 2.2 percent. The more they push, the worse the result. Brands will have to rethink their strategy to improve user engagement and avoid overpromotion.

6. No bio link

Social media marketers also fail to include a link in their bio. Instagram generates 1.2 billion likes and 1000 comments per second. But if you don’t provide them with a link to your website, you’re missing out on a huge opportunity to increase traffic. A link in the bio or Instagram post can go a long way. Your website traffic, blog readership, and sales will increase.

7. Not Using Instagram Stories

Instagram stories are a popular feature with over 200 million users. It is a unique feature that allows users to post multiple photos and videos that play as a slideshow for 24 hours. Stories on Instagram can tell a story or deliver value. To get the most out of Instagram stories, be authentic and creative.

Conclusion

Instagram will help you increase website traffic, fan base, and brand loyalty. Never buy Instagram followers or overpromote. Take advantage of Instagram stories. Finally, include a link in your bio to increase website traffic and clicks. Avoid all of the above mistakes to get the best results from Instagram.

The email separator Lite 1.4 works in both directions, which means it condenses the email addresses into a manageable list. Another option is to copy and paste a text, webpage, or other source into an email separator.

The separator will extract the emails from the text first, and then strip them into a list by domain.

Utilizing an email separator, Lite 1.4, is simple. Simply copy the source and paste it into the email separator.

Then, select the domain and click divide. For instance, suppose you want to separate your Gmail emails. Thus, you must select Gmail as the domain and then click split; you will then see a list of Gmail emails. Additionally, you can sort the list alphabetically for your convenience.

The benefits of Email Separator Lite 1.4

Email separator Lite 1.4 has a plethora of advantages. Several of them include the following:

1. The most obvious benefit is that it simplifies your life. If you are someone who is responsible for sending hundreds or thousands of emails daily, you are probably familiar with the pain of extracting emails from a large list. Whereas, by utilizing the email separator online tool, the process has become more convenient, and you can now maintain a separate list of emails that can be used as needed.
2. This software not only extracts email addresses from lists, but also from texts or source codes, and then extracts email addresses from a text, a website, search engines, and local files, among other sources.
3. An Email Separator online tool is a piece of software that runs entirely within your browser, taking up no space on your computer. This type of software is extremely powerful and can extract and separate emails in a matter of minutes. Additionally, it is capable of multi-threaded page loading.
4. While traditional email separator software is expensive and places an additional strain on your budget, using an email separator online is freeware software. This means that everyone has access to this software and can download it for free online.

Email Marketing Software Solutions

1. OpenEMM

OpenEMM is now a component of AGNITAS; it is a lightweight, highly customizable email management system. Its user interface is extremely fluid and intuitive. It features an excellent bounce management system that can assist you in minimizing errors. Email and link tracking enables your team to keep track of both routine responses and alerts from your subscribers.

OpenEMM is capable of importing and exporting data and managing a sizable database of users and subscribers. Finally, it can assist users in scripting and personalizing emails in accordance with the user’s needs.

2. Mautic

Mautic is an email marketing platform geared toward small and medium-sized businesses. It includes a plethora of features that automate nearly all advanced functions and also enable seamless operation.

3. pHpList

The pHpList is an email marketing software application that enables seamless integration across a wide variety of platforms. It is extremely scalable, and it is also suitable for businesses of any size.

Because its response and alert systems are automated, this product is extremely time efficient. It includes a subscriber management system that enables you to categorize, adapt, and respond to your subscribers’ activity. pHpList is fully integrated with Google Analytics, which keeps you informed of daily activity.

With AI, you can optimize every stage of your email marketing strategy. Some of the ways you can make use of AI in Email Marketing are explain below

• Using Natural Language Generation for Email Copy
• Augmented Audience Research Using Predictive Analytics
• Campaigns based on User Segmentation and Behavioral Prediction
• Large-Scale Email Content Testing

1. Using Natural Language Generation for Email Copy

It’s easy to find a copywriter who can write emails. It’s impossible to find a copywriter who can do it efficiently. Organic writing has benefits and drawbacks, but most copywriters’ analytical processes are based on personal experiences: They can’t do scenario analysis as fast as an AI engine.

The other end of the spectrum is natural language generation. Instead of processing data, you can use technology to create content. Companies like Phrasee have tailored their AI engine to meet email copy needs, as have news agencies like the Associated Press.

Automatically generate email subject lines and body copy without the tedious iterations of a copywriter. Its AI engine ensures scalability and consistency.

2. Augmented Audience Research Using Predictive Analytics

Understanding your audience is now a data-driven process. While spreadsheets and data visualization tools are useful, more effective tools exist, especially cloud-based and predictive analytics.

Statistics to predict consumer behavior is not new. It’s been used for decades in TV and media buying. It took a long time to make it cost-effective and precise enough for email marketing.

WARC created virtual user personas using publicly available data and user purchase history. The data was then used to test campaigns for confidence before launching.

It works well with AI’s superior processing power. Only campaigns with a high conversion probability benefit from its use.

Also, using data from Google Analytics and third-party sources, neural networks can now forecast buyer behavior. Using a tool like Quantcast, you can tailor your campaigns to match user intent at each stage.

3. Campaigns based on User Segmentation and Behavioral Prediction

Retargeting is an underutilized email marketing tool. Many marketers use retargeting settings in MailChimp, for example, to send automated reminders for abandoned carts, and while this works for some brands, it leaves a lot of work undone.

Remarketing works by retargeting your customers at the right time. Even if an email distribution platform helps you deliver emails at a specific time, you must decide when.

That’s where AI comes in handy. Appier, for example, organizes all of your user data, from browsing to purchases. It can then segment the data based on behavior and suggest the best time to send emails.

4. Large-Scale Email Content Testing

Making scaling decisions based on which content form is working is one of the most time-consuming tasks in email marketing. Because you can only spend so much money on automated campaigns, you should only send out your best-performing content.

A/B testing was the old method. The better of two copies of an email is used as the final copy. For large-scale email campaigns, the A/B technique isn’t as effective. The longer the email, the more tests you need.

Bandit testing can be used to perform scaled email tests. Its name comes from casino “bandits” who use multiple slot machines to increase their odds of winning. Bandit testing tests more than one version of an email at a time.

The data from your email analytics account can help you understand which copies work best. In AI-based scaling, an AI engine analyzes historical data and predicts future outcomes for each email.