Customer Acquisition Strategies You Can Try Out

The cost of customer acquisition is an important factor in determining the value of a customer to a company or organization. Acquisition management refers to a set of methods and systems for handling customer inquiries generated by various marketing methods. Influencer Sponsorships Paid Advertising Email Traditional Advertising Referral Programs Search Engine Optimization Content Marketing Audience …

How to Improve the SEO of an Ecommerce Website

Failure to optimize your e-commerce website will result in lost revenue. Profit forecasts may suffer as a result. This is where Ecommerce SEO comes in handy for brands. It’s a legal way to boost your ranks, visibility, and website traffic. However, things are not as simple as they look. To get the momentum you need, …

Reasons why Email Marketing is Still Essential

Marketers were found to be more inclined to work on mobile devices and to prefer small screens than huge desktop configurations. With email marketing’s dwindling popularity, it’s become common knowledge that it’s either dead or has been reduced to a tool for generating cold leads. Many people prefer e-mails over text messages In order to …

How to Build an Email List That Converts?

The time it takes to clean an email list relies on a variety of factors, such as the list’s age and size, for which there is no precise timescale. Email lists obtained from a third-party vendor must be carefully monitored. As a rule of thumb, it’s best to keep your list clear and current. A …

Basics of Search Engine Optimization for Newbies

For those unfamiliar with SEO, it stands for search engine optimization. For newbies, these are the best and most basic guidelines. SEO has a wide range of options, so we can tailor it to our specific needs. In this article, we’ll discuss how to optimize SEO for specific needs, as well as what’s best for …

7 CRM Automation Functions to Generate More Revenues

Most sales teams recognize the value of customer relationship management (CRM) systems for more efficient and effective sales operations. However, with new automation functions, the CRM systems now offer more value in terms of productive sales and lead prediction and management. Here are 7 of such amazing features. Marketing Automation Marketing automation is a set …

10 free marketing tools every freelancers will like

Though freelancing can be very rewarding and demanding, part of the challenge is the ability to effectively manage your marketing to yield high returns. Thanks to technology, you can now have access to free marketing tools and improve your reach as a freelancer as well as improve your skills. Here are ten tools that can …

How to Create an Effective Social Media Marketing Strategy

Planning and documenting one’s approach to social media marketing is a time-consuming process. In order to come up with an efficient social media marketing strategy, here are number of steps to take. Produce Good Content Allocate Social Media Marketing Budget Identify Key Performance Indicators Focus On Your Target Audience Plan Your Content Marketing Campaign Start …

How Artificial Intelligence Is Changing The Digital Marketing Landscape

More than half of marketers are now employing AI in their digital marketing environments, according to a new Salesforce research. AI-powered tools are rapidly changing the digital marketing scene, according to this report. Let’s take a look at some of the areas of digital marketing that artificial intelligence has improved. Email Marketing Content Creation Searches …

Strategies for Creating High-Quality Backlinks

The process of creating links has seen significant development over the years. Outdated methods of link creation have been replaced by a number of extensively tested new ones. Since Google’s attitude on link spam has stiffened and the level of competition increased, getting links from authority websites and reputable domains has become much more challenging. …