Benefits of Email Automation

Using a marketing automation tool, you can send automated emails to the right people at the right time.

When you combine website analytics and email marketing, you can target people based on their past purchases. Then you can personalize each customer’s experience and improve automated campaign relevancy.

Advantages of Email Automation

• Customize customer experiences
• Maximize your marketing team
• Increase customer retention
• It enables scalability in marketing

1. Customize customer experiences

Customers love personalization, according to new research.

• 90% of consumers find personalized content appealing.
• 91 percent of consumers prefer businesses that make personalized recommendations and offers.
• A recent study found that when shoppers knew an ad was based on their site activity, their click-through rates increased 11% and product revenue increased 38%.
• In 2019, 72% of customers only respond to messages that are relevant to them.
• Email is the most popular personalization experience.

You can even create a series of automated emails to help grow your customer relationships and your business.

2. Maximize your marketing team

Automation is changing how all teams work. A 2017 survey of information workers found that automating email marketing can boost employee productivity:

• 69% said automation could help save time.
• 59% said they could save 6 hours a week if repetitive tasks were automated.
• 72% said they would use the saved time to focus on higher-value work.

This could save email marketing teams’ time manually compiling lists and scheduling messages. Instead, team members could use that time to build deeper customer relationships.

The bottom line is that automation increases productivity and thus value.

3. Increase customer retention

It’s much easier and cheaper to sell to an existing customer than to acquire a new one, and automation makes it easier than ever. Set up a schedule for messages so customers don’t go too long without hearing from you.

4. It enables scalability in marketing

When you send an email series manually, the number of customers you can reach is limited by the size of your staff. Would you be able to maintain your schedule if your customer base doubled overnight? What if it tripled in value?

Automated emails help scale email marketing efforts. You don’t need to make sure a staff member is available to send a message when someone signs up for your mailing list via a custom signup form. See more email marketing campaign ideas.

With email automation, customers are automatically added to your system when they take any of the tracked actions. Their actions tell your system what messages to send them next, freeing up your limited resources.