Buying a list to grow your SMS database should be avoided. Growing your SMS database organically means customers are willing to sign up for your offers.
Buying a marketing list does not guarantee that your prospects will take action because you are sending them unsolicited offers.
Problems growing your opt-in list may be due to a lack of a solid strategy, which can be difficult to establish if you don’t know where to start. So, here are some basic, no-nonsense suggestions to help you get started.
- Let your customers know
- Include subscription forms in all marketing channels
- Advertise with keywords and short codes
- Offer incentives in your sign-ups
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Let your customers know
Your customers are your best source of high-quality data for marketing lists, so encourage them to sign up for your special offers at every POP.
Communicate the value of your offers to your customers so they will willingly share their contact information. You’ll be more confident in your sales pitch if you know you’re actually helping your audience.
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Include subscription forms in all marketing channels
Your website, blog, digital platforms, and other POP components are useless without sign-up forms.
Use your website’s landing pages to persuade visitors to join your mailing list via online forms like:
- Newsletter sign-up
- Sales contact
- Ticketing
- Client feedback
- Online ordering and payments
- Account creation
- Visitor feedback
- Contest entry
- Donation
- Free evaluation
Make your subscription forms simple, mobile-friendly, and easy to use. You could use dropdown boxes and other pre-populated fields to save your customers time.
Install an input validation system to catch typographical or encoding errors and ensure your subscribers are sending accurate data.
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Advertise with keywords and short codes
Keywords and short codes, which are five or six unique numbers used by companies to opt in customers, are powerful digital marketing tools you could use.
By including them in your marketing materials or advertisements, you make it easy for your prospects to sign up for and receive exclusive offers from your company.
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Offer incentives in your sign-ups
Give your prospects a reason to give you their personal information. Incentives can help you attract and engage new customers by demonstrating that there is value in your offers.
Here are some of the most popular and effective rewards you can give your target market:
- Everyone loves freebies like product samples or trials.
- In addition to how-to guides, premium content like whitepapers and other gated content can help establish your brand authority in a niche market.
- Special offers like one-time discounts and coupons help to encourage repeat business from your contacts.
- Giveaways and prizes for online contests that many people enjoy.
Growing your SMS database takes time and effort, but the reward is well worth it. Increased open rates from willing subscribers means more quality leads to follow up with. Plus, you won’t be paying for lists that have no guarantee of people’s interest in your brand.