As part of Google’s AdSense program, website publishers in the Google Network of content sites can serve text, images, video or interactive media ads that are tailored to the content and audience of their website. Advertisements on Google are handled by Google’s team of administrators and sorters.
Google Adsense: Nine Things to Know
If you’re considering using Google Adsense to monetize your website, here are nine things to keep in mind.
- The Ecosystem of the Publisher
- Organic Traffic
- Profits that are constantly in flux
- There Is a Great Deal of Traffic
- Limited monetization
- The CPM/CPC is not a set value
- Traffic limit
- Requirement and Policy
- Earning Loss
The Ecosystem of the Publisher
Adsense promotes a healthy ecosystem, so as your traffic grows, be prepared to lose or share some of your earnings with other publishers.
When it comes to advertising, Adsense is built for real people, not gimmicks or backdoor traffic. In their policy statement, they make it clear that this is the case.
Profits that are constantly in flux
It appears that Adsense earnings are based on the amount of money an advertiser is willing to spend at a given time. You could make $100 today, but your earnings could fall as low as $60 or rise as high as $150 the following day.
There Is a Great Deal of Traffic
Earning money from Adsense requires a significant amount of traffic. A high SERP (Search Engine Results Page) ranking and high visibility are both necessary if you hope to see the kind of traffic that will translate into real money for your business.
In addition to creating content for Adsense, you should also be creating products and services to maximize your site’s overall traffic. To avoid a loss of revenue, you should diversify your revenue sources.
The CPM/CPC is not a set value
Be ready if your CPM/CPC suddenly drops like a thief in the night. All things being equal, you can rest assured that it will rise again if all other factors are equal
Google hates it when publishers use social media to drive traffic to their sites. You cannot use any free traffic exchange programs. As far as social traffic is concerned, AdSense is not an option.
Requirement and Policy
You may not be able to do certain things on the site if you have AdSense on it, which can conflict with your blog’s purpose and goal, which is to provide valuable free content to your readers.
Google has the power to revoke your hard-earned cash if you engage in questionable behavior, and it won’t have to tell you why. Making an effort to manipulate the system is pointless.
To summarize, you should not solely rely on Google Adsense to generate revenue from your blog or website. Adsense is used by some of the world’s largest companies to monetize their websites.