Why use email validation service? It is the process of finding all valid emails in the subscriber list.
Why Validation Is Vital
Unvalidated email campaigns may result in hard bounces for non-existent recipients.
Having many hard bounces can damage your sender’s reputation. Poor reputation reduces deliverability. Your campaign will end up in the spam folder if you keep sending emails to invalid addresses.
Three reasons to validate email addresses
- Less Spam Complaints: For every 5,000 emails sent, you should receive no more than five spam complaints.
- Stop hard bounces: Hard bounces occur when an email address is no longer valid, or were terminated by the user.
- Blacklists: Being blacklisted prevents the server from taking your emails.
When should I validate my email list?
Email validation is a one-time task. Validate your subscriber list if:
- You have low open rates
- The last validation was over a month ago.
- Your bounce rate was close to or exceeded 2%.
- We’ve added all new subscribers.
How to keep a clean email list
1. Review your database often
Discard non-engaging subscribers. Cold users can cause issues – remove anyone who hasn’t opened your emails in three months from your list to avoid hard bounces and spam complaints.
2. Always prioritize data quality
Clean your mailing lists using a group email validation tool that will extract old or incorrect addresses. Using real-time email address validation prevents inaccuracies and fake accounts from causing unwanted hard bounces.
In Conclusion
Find a reliable service provider first. Email marketing has thrived in recent years, expanding the range of email verifiers. As a new business owner, you may be tempted to choose the first website you find online, but research is more effective.