Content Marketing Tips to Boost Your Site’s Sales

Have you spent a lot of time and money on your website but no sales? Many people and businesses want to make money from their websites. It’s possible you’re making content marketing errors that are preventing your site from generating sales. Let’s change that by exploring content marketing strategies that increase sales. Build trust When …

How to Get a Handle on Rising Unsubscribe Rates

Your email unsubscribe rate is increasing. You’ve seen it rise slightly in recent months, but it’s now out of control. So, what? You can’t ignore it. A high unsubscribe rate can harm your sender reputation and even your ability to reach the inbox. A high unsubscribe rate can negatively impact email conversion rates and even …

How to cultivate the habit of giving more and taking less in Email Marketing

Imagine your email marketing intentions as giving valuable content to consumers, even if it doesn’t directly deliver ROI. Doing so reveals that today’s marketers take more than they give. Consider how the following four email marketing strategies shift the focus from taking to giving to customers and prospects, fostering powerful relationships. Segment Your Customers Absent …

How Email Prevents Database Decay in 2022

If you want to improve your database’s health in the new year, start with your email inbox. In fact, email replies like “Out of Office” and “Left Company” contain valuable sales data about your leads. Your leads’ phone numbers, titles, and even emails are often included in those auto-replies. Email mining provides the most current …

4 Actionable Email Development Tips

By spending at least a week on a single promotional email, 23.8 percent of marketers clearly understand how important email marketing is. So it’s vital to have an email development process that is well-planned, efficient, and meets your company’s long-term goals. Here’s how to improve your email development and marketing strategy. 1. Plan ahead Any …

Converting Shopify Abandoned Cart Emails

Abandoned checkout recovery, like any other part of your email marketing strategy, requires planning. Otherwise, it’s just background noise. So here’s how to write effective cart abandonment emails. Timing First, when should you send checkout recovery emails? It is suggested that 2 hours later is okay. It’s not too early to scare away customers or …

How to Send an Abandoned Shopify Cart That Works

Why do you need to Send Shopify Abandoned Cart Emails? Abandoned cart emails are a proven way to recoup lost sales. A gentle reminder can bring a customer back into the store. Too many fields to fill out at checkout and security concerns are the most common reasons for abandoned shopping carts. But people often …

Christmas Newsletter Marketing Ideas

The Christmas holiday season is crucial for most ecommerce businesses and other online businesses. Here are some ideas for your Christmas newsletter that will help boost sales and enhance your holiday marketing strategy: 1. Make your offers stand out Christmas is a great time to send special offers and promotions because shoppers are buying gifts …

6 Brilliant Holiday Marketing Ideas to Increase Sales

In light of the pandemic situation, it is important to note that online shopping is here to stay. People are shopping online for security reasons. It’s also convenient to buy a gift and ship it directly to the recipient if you can’t visit them. The real challenge is to entice both traditional and online shoppers. …

Things to Note About Email Validation Services

Why use email validation service? It is the process of finding all valid emails in the subscriber list. Why Validation Is Vital Unvalidated email campaigns may result in hard bounces for non-existent recipients. Having many hard bounces can damage your sender’s reputation. Poor reputation reduces deliverability. Your campaign will end up in the spam folder …