Voice assistants have become increasingly common since Apple introduced Siri on the iPhone. Google Assistant, Samsung Bixby, and Cortana followed Amazon’s lead and debuted after Google’s Echo and Alexa.
By 2020, 128 million Americans have used voice assistants on a monthly basis, according to eMarketer. There will be 8.4 billion voice-activated digital assistants in the world by 2024, according to Statista.
Customers and prospects can be reached, engaged, and comprehended more easily with voice assistants.
- What are the advantages of voice assistants for digital marketers?
- What are some of the drawbacks of voice assistants for marketers?
- In Conclusion
What are the advantages of voice assistants for digital marketers?
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Multiple users can be reached at the same time
For marketers, voice assistants allow them to connect with multiple people in the same household. Consumers in this market segment make distinctive purchasing decisions based on their personal tastes in brands, products, and music. A voice assistant is a powerful tool for marketers because it serves as a central hub for gathering additional data and selling it through a single segmented campaign.
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Initiate personal conversations
Voice assistants give marketers a new way to connect with customers by starting a conversation with them on their terms. Voice assistants are typically used by people who want to communicate their thoughts and desires to them. As a result, the channel gives marketers the ability to respond to customer inquiries with the information they need to continue customizing their offerings.
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Experiment with new approaches to problem solving
Outside of our homes and mobile devices, voice assistants are becoming increasingly popular. Our cars, smart televisions and wearable devices are all equipped with them. These allow us to accomplish even more goals and provide even more value to our current customers and clients.
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Create one-on-one conversations with strangers
Voice assistants give marketers a new way to connect with customers by starting a conversation with them on their terms. Voice assistants are typically used by people who want to communicate their thoughts and desires to them. As a result, the channel gives marketers the ability to respond to customer inquiries with the information they need to continue customizing their offerings.
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Discover elusive sources of information
With a virtual assistant for mobile devices or smart speakers, you have a better chance of reaching the people you want to reach. In addition to the Internet and mobile devices, it provides a means of doing so. 87.7 million American adults will be using smart speakers by January 2020, an increase of 32 percent from January 2019 and an 85 percent increase from January 2018.
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Boost sales by promoting them
Using voice assistants, marketers can reach customers at the point in their shopping journey when they are ready to make a decision. As part of promotional campaigns, marketers can offer instant digital coupons to customers who have inquired about a specific product or service via their voice assistants. Because the discount is already applied, customers are more likely to complete their purchase if they don’t have to hunt for coupon codes.
Let us now turn our attention to the disadvantages of using voice assistant channels in your marketing campaigns.
What are some of the drawbacks of voice assistants for marketers?
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Concerns about information security
However, even though voice assistants are becoming more popular, there is still a great deal of concern about the data they collect and the companies that develop and maintain the apps that run on them. It’s no secret that customers are concerned about the safety and security of their personal data. If marketers don’t address these privacy and data concerns, they won’t be able to access this information from these prospects.
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Reliance on the manufacturers of the devices
A marketer is at the mercy of device manufacturers like smart speakers and wearable devices and automobile manufacturers. Prior to entering into a partnership with a device manufacturer, it is imperative that you conduct extensive research on the company.
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Inconjunctive interplay
Conversations with voice assistants tend to be less engaging than those with other platforms. Voice-only content typically involves repurposing already existing content, but visual interactions can be a viable alternative. There is a risk that meaningful interactions with customers elsewhere could be lost as a result of this.
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Enhancing one’s ability to communicate orally
It may be expensive to create a voice application for this channel. There is a lot of work involved in developing an internal skill set that is specific to voice assistants. As a result, participating in voice assistant channels must be cost-benefit evaluated.
Interested in learning more about voice assistant marketing? When it comes to voice marketing, VEO is a good place to start. Content optimization for voice searches is known as VEO. The most voiced keywords, which are more likely to be longer keywords and questions rather than statements, can help you rank higher on these devices.
In Conclusion
Create a voice marketing strategy in order to get started. Voice marketing should be included in your audience segmentation strategy. Short-term and long-term marketing strategies can be developed based on this research, including an investment in a voice app and strategic alliances with voice assistant devices and channels.
And don’t give up. A period of experimentation may be necessary to better understand what works for your brand and to account for the ongoing evolution of voice assistant devices, technological advancements such as artificial intelligence, applications, and user segments. ‘