Consider your subject lines carefully because so much is at stake. Here are a few things to keep in mind when crafting subject lines that will entice recipients to open your email, click on your links, and eventually become long-term, devoted clients.
- Personalize open rates
- Use the most important words first
- Don’t use technical words
- Punctuation should be used sparingly
- Join the A/B tests
- Think about the text in the preheader
Personalize open rates
Personalizing your subject lines is a great approach to increase the open rate of your email. According to Miranda, simply including a person’s first name in an e-subject mail’s line makes them feel as if the message was written just for them. When you wish to go beyond the initial name, you can tailor it depending on the subscriber’s interest in a certain product, topic, or service.”
Use the most important words first
If you want to get someone’s attention when they’re going through their email, you better do it quickly. In light of this, Miranda recommends putting the most important material first in order to pique the audience’s interest.
‘Summer clothes are 50% off,’ for example, your subscriber will not know about the discount until the end of the email. To a customer, “50 percent discount” is the first thing they’ll notice if you merely change the order.
Don’t use technical words
There are many words that have been overused in email subject lines to the point where receivers may be reluctant to open or, worse, delete the email. A number of email service providers utilize these phrases to distinguish spam from legitimate messages.
A good rule of thumb is to avoid overselling in your subject lines. There are hundreds of words and phrases that trigger email spam, including “more income,” “be your own boss,” and “no catch. “. It’s possible that the information included in these words will come across as implausible and fraudulent.
Punctuation should be used sparingly
It’s important to think about more than just the words in your subject lines while writing them. Charest advises against using a lot of symbols and punctuation in subject lines. The use of all capital letters in an email’s subject line is also something he advises against.
Join the A/B tests
Instead of making educated guesses about what makes a great subject line, use A/B testing tools to compare multiple options. You can see which subject lines are getting the most attention this way. In order to find out what works and what doesn’t in your email marketing efforts, you need run A/B tests on each one.
Think about the text in the preheader
It’s also important to pay attention to preheader text, which is copy that follows the subject line. A 7 percent improvement in open rates can be achieved by using effective preheaders.
Customize the text for the intended audience when creating a preheader. In order to get your readers to open your content, ask them questions. Preheader wording for the “How to gain 10 new clients” subject line may read, “Are you ready to expand your audience?” It’s a great way to get your readers excited about how your tactics may help them expand their company.