Businesses and companies want automate email marketing to make it more efficient and free up time for other tasks.
Email marketers set up automated signup processes and follow-up email series for new subscribers. It’s a start. But email marketing automation is so much more.
Email List Automation
It goes beyond automated signup and unsubscribe. You can automate other aspects of list management to improve contact list management.
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User Engagement Auto-Tracking
First, you must automate email opens, clicks, and site visits. Then you can tag that data to the subscriber to see when people open your emails, click links, visit the site, etc. It will aid in list segmentation. Email service providers can track subscribers’ actions on emails, which you can analyze with Google Analytics.
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Encourage to Join Multiple Lists
You might have lists for newsletters, how-tos, and promotions. Allow the subscriber to select which email lists they want to join. Your subscribers will appreciate you sending them content they want to read.
Those who open specific emails or visit specific sections of your site may also be interested in receiving other newsletters. Those signals should be used to automate sending the right email to the right people at the right time. It’s not to spam them. Because it reduces the risk of unsubscribes.
A person who unsubscribes from a list after receiving all messages is gone forever. If you build a funnel that distributes people to different lists based on their interests, they can unsubscribe from one list and stay on others.
Re-engagement Campaigns Automated
No one stays on your list forever. Some unsubscribe, while others simply stop opening and reading your emails without clicking the “Unsubscribe” link. After 60, 90, or 120 days of inactivity, you need to re-engage the “dead wood” with automated re-engagement campaigns.
If they don’t return, set up a sunset policy. This can be done based on the GDRP policies or anti-spam laws.
Email Automation
In recent years, the email industry has evolved beyond simply sending a welcome email, waiting 24 hours, and repeating. More creativity, personalization and automation for different subscriber segments are required to maximize your email marketing efforts. Some automation strategies include:
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Intelligent Waiting Periods
You must consider time zones and weekdays. You don’t want to contact someone who subscribed to your company’s newsletter on a Friday afternoon. Send the second email on Monday or Tuesday to increase the chances of it being opened and responded to.
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Try something new
Using tracking data, you can segment people based on their responses to your first welcome email, for example. This is for people who opened the welcome email but did not click any links.
You may also have a copy for those who didn’t open the welcome email. You can send them a text message with a link and track their opens and clicks.
The best time to sell them is just after the first purchase once the wallet is open. When a customer buys, you must immediately consider their next purchase.
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Automate with Best Campaigns
Your best emails should be reused. Examine your best-performing subject lines, calls-to-action, and emails to see how you can automate your evergreen content.
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Automate Email Testing
Without delivery to the recipient’s Inbox, even your best-performing email campaigns fail. Regularly test your deliverability to ensure your messages reach your Inbox.
Your email sequences, welcome emails, and re-engagement emails should have automated email tests to detect spam placements and address issues by changing subject lines, templates, “From” names, domains, or switching email service providers.
Recap
Automation in email marketing not only helps grow email lists, manage subscribers and campaigns more efficiently, but also monitors domain configuration and IP address. It’s easy to fix a breach issue before it damages your reputation and deliverability with the right automated monitoring tools.