A complicated system meant to deliver consumers content that it believes will be of great interest to them, the TikTok algorithm is a complex system.
It is said on its website that the algorithm recommends content by ranking videos based on several aspects. In which it is beginning with your expressed interests as a new member and taking into account topics you have indicated you are not interested in as well.
How does theTikTok algorithm Work?
Recognizing that the TikTok algorithm is a complex system, there are a variety of elements that can influence how your content is presented to users on the platform.
Let’s take them one at a time:
- User Interaction
- Subject Matter
- Geographical location and language
- The use of audio
- “Not Interested” as a response
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User Interaction
The more the number of engagements and views a TikTok video receives, the more likely it is to be shared with a bigger audience. The following are examples of positive indicators:
- Likes
- Comments
- Shares
- Completions and re-watches of previous videos
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Subject Matter
The subject matter is the video information. Due to the fact that TikTok is excellent at categorizing content based on user interests, subject matter is critical when it comes to reaching your full potential on the platform.
TikTok derives its subject matter from a variety of sources, including:
- Caption keywords
- Sounds
- Hashtags
- Effects
- Informational content (i.e video transcripts)
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Geographical location and language
When determining who may be interested in a movie, the algorithm takes into account a user’s device settings (such as location and language) and other factors. These are some examples:
- The location of the posting
- Preferences in terms of language
- Kind of mobile device being used
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The use of audio
When a video features a popular sound or music that is currently trending, the algorithm will utilize this to categorize your material and distribute it to the most appropriate people.
Taking advantage of popular audio is a wonderful method to attract new audiences since the algorithm will offer your video to those who have already expressed interest in the hot topic.
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“Not Interested” as a response
Users’ previous activity is taken into consideration by the TikTok algorithm, which strives to provide them with high-interest videos on a consistent basis:
- Videos in which you have indicated that you are “Not Interested”
- Users who have been concealed by you
- Videos that you can fast forward through
This means that each For You page is unique because each of these elements is individually weighed by TikTok’s recommendation system (with some signs being more essential than others).
Factors that do not have an impact on the TikTok algorithm include:
In the case of TikTok, there are a few characteristics that have no impact on how the algorithm ranks your material. These are some examples:
- The number of followers
- Whether or not you’ve had previous videos that performed well.
In practice, this implies that even if you just have a small number of followers or have never posted to TikTok before, your video still has a chance to go popular.