Some of your recipients may find your blog valuable, but they won’t pay much attention to your promotional offers. While others will just want to take advantage of offered deals and then they won’t bother reading your blog much. The first group would benefit from your updates on your new blog posts. The second group likely would prefer to receive coupons and the promotional offers, instead.
Best Email Marketing Tips
If you really want to take advantage of the future of the email marketing, there are just a few ideas that you can implement now. These tips are as follows:
Optimizing Post-Purchase Emailing
Most of the e-commerce platforms will automatically send the post-purchase emails. They usually contain the receipt and the tracking information for customers. But you can also take this further using it to enhance your customers’ experience. Instead of the normal generic “thank you for your business” email, you can craft a nice post-purchase emails. Email that can generate more engagement. And likewise, that increase the chances of a customer coming back to do business with you again. For example, you could just sincerely thank them for their purchase. Then you can recommend other products or services they might find interesting and valuable based on that purchase. You can also ask them for a review of the product or service that was purchased.
The Customer reviews is one of the important parts of any digital marketing effort. So, doing everything you can to increase the number of your reviews that you receive will pay off tremendously. And it will also encourage others to investigate your brand.
Investing in a Responsive Design
As the name suggests, the responsive design gives a description of a web page’s ability to “respond” to the display on which a recipient can view the page, and then adjust its content accordingly. For example, your home page layout may look great on the desktop display view but it may appear compressed and hard to read on a mobile screen view.
Striving for one-to-one Personalization
It is unrealistic to start expecting to connect with each individual on your email list just on a personal level, but that does not mean that you should not strive to do just that. Personalizing the emails that you have sent to each recipient on your list will increase the chances of them realizing that you value them beyond just the purchases they make. This encourages your customer advocacy, which in turn will lead to the next tip for email marketing success in the coming years.
Embrace the New Conversion Funnel
The previous conversion funnel that most of the marketers relied upon and based their core strategies upon was just a simple progression of simply narrowing down your leads to those that are most likely to be converted and then focusing on them more than the rest on your list. Instead, the new conversion funnel is more of a “gateway” that is drawing your customers in to start an investigation on your brand and then encourages them to start sharing their experiences with others, also supplying them with an additional valuable content along the way.