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The majority of email services and programs use message priorities to indicate what is and is not important. Prioritization of messages can be applied manually or automatically, and messages can also be marked as low priority or unimportant.

How Prioritizing Email Marking Works

Certain email services and programs enable you to mark outgoing messages as important or unimportant manually. When you’re ready to send the email, you can designate it as such.

In the Inbox, emails with the highest priority may be bolded, highlighted, starred, or otherwise flagged. Less critical messages may be grayed out or relegated to the bottom of the list. Again, the specifics will vary according to the recipient’s email program.

Certain email providers, such as Gmail, automatically set an email’s priority level if the sender does not specify one. It assigns a priority to the message and moves it to the “Important” section of your Inbox. This feature is based on predicted behavior and varies depending on who you email and whether the message was generated automatically or was sent by a real person.

Other email clients allow you to manually change the importance of emails. This is useful when a sender frequently uses the high priority/important flag when they shouldn’t, or when you want all emails from a specific sender to be marked as important.

Why It Is Important

Keeping important emails in the foreground enables you to focus on them rather than on unimportant emails. It’s one of the most efficient and effective modes of communication, and interacting with emails on your terms and according to your priorities enhances the experience.

Depending on the email client you’re using, the email client may send notification of a new email only if the message is deemed important. Distractions are reduced by removing non-critical emails from your notifications without deleting them.

How to Configure Email Priority

When composing an email, many email clients allow you to specify the message’s priority. Typically, it is located in the compose box.

In some email clients, such as Gmail, classifying an outgoing email as important is as simple as adding a descriptor to the subject line, such as [URGENT].

The iPhone makes it simple to access the world’s most popular email services, such as iCloud, Microsoft Exchange, Google, Yahoo, AOL, and Outlook. Due to the Mail app’s built-in support for these email options, you can configure it to access email from all of your accounts in one location. You’ll want to begin sending emails as soon as you’ve added your email accounts to the iPhone Mail app. What you need to know is as follows.

How to Send a New Email on iPhone

To send a new email message using the Mail app that comes pre-installed, follow these steps:

1. To open the Mail app, tap it.

2. Tap the Compose icon in the lower-right corner of the screen. It’s a square containing a pencil. This initiates the creation of a new, blank email.

3. In the To field, enter the email address of the person you’re writing to in one of three ways:

• Begin typing the recipient’s name or address in the body of the message. If the individual is in your address book, additional options appear. Select the desired name and address.
• At the end of the To field, tap the + icon. Tap the person’s name in your Contacts list.
• Type the complete email address for recipients who are not in your Contacts list.

4. Tap the Subject line and type an email subject.

5. Tap the email’s body and type the message.

6. Tap Send when you’re ready to send the message.

How to Attach Files to an iPhone Mail Message

Attachments—documents, photos, and videos, for example—can be sent from the iPhone in the same way that they are sent from a desktop email program. You can send an email with a photo or video attachment directly from the Mail app on iPhones running iOS 6 or higher. What to do is as follows:

1. Begin by creating a new email and typing the message.
2. Tap and hold the email’s message area.
3. When the magnifying glass or blue cursor appears (depending on your iOS version), release your grip.
4. Tap the right arrow to reveal additional options in the pop-up menu.
5. To open the Photos app, tap Insert Photo or Video. (Later versions of iOS include similar options such as Add attachment and Insert drawing.)
6. Locate and select the image or video that you wish to attach.
7. Select the photo or video to attach to the email message.
8. Tap Send once the attachment has been added to the email.

How to Use Siri on the iPhone to Send Email

Along with writing an email using the on-screen keyboard, you can dictate an email using Siri.

Activate Siri by pressing and holding the Home or Side button on your iPhone (depending on your model). “Send a new email” (or a phrase along those lines) or “Send a new email to [person’s name].” Siri will prompt you for the email’s subject line and body text. Simply say what you want to say and then send the message. Quite simple!

How to Use the iPhone Mail App’s CC and BCC Fields

As with desktop and web-based email programs, you can CC or BCC recipients on iPhone emails. To use either of these options, create a new email as described in the previous section. After completing the To line, expand the Cc/Bcc, From line to three fields by tapping it.

Add a recipient to the CC or BCC fields in the same manner as you would the To line.

If your phone is configured with multiple email addresses, you can select which one to send emails from. To view a list of your email accounts, tap the From line. Select the account from which you wish to send the email.

The advantages of email marketing for businesses have been well documented in recent years: low costs, high conversion rates, and detailed tracking. But email marketing is becoming much more than a spammer’s and e-commerce tool. Permission-based email marketing is becoming a viable alternative to direct mail as consumers become more aware of the distinction between spam and permission-based emails.

The good news is that most people who receive permission-based emails open them.

Jupiter Research says Effective email marketing campaigns can generate nine times the revenue and eight times the profit of traditional mail campaigns. Writing a good business email requires both art and science. Consider the following factors, issues, and solutions.

1. CTR and conversion rates

So the user has read your email. Great. But where’s the sale? We have some good news to report. For starters, consumers are more likely to buy directly from a business email campaign. An email link led one-third of users to buy something, according to DoubleClick. Another 42% opened an email link for more information and later bought the product. Second, online couponing is huge: 73% of consumers have used an online coupon for an online purchase and 59% for an offline purchase.

Affluent consumers prefer to spend their money on experiences rather than things. All businesses sending business emails in those categories reported that between 71% and 80% of recipients bought something after receiving an email.

If your company isn’t in one of those categories, don’t worry. Email marketing conversions are improving daily. It has increased by nearly 30% since 2004, and by more than 18% since 2004.

2. Why are my images and formatting broken in my emails?

Email marketers are increasingly worried about broken campaigns, as several companies and web-based email providers have begun blocking graphics to combat spam. According to ClickZ, 40% of email marketing messages are “broken.”

So, what’s the plan? Some email marketing software stores all sent emails in a secure online location (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). Some programs even allow you to track users’ behavior when they read your email campaign from a secure web location

3. Spam

The average person receives over 300 emails per week, 62% of which are spam. It’s not surprising that the industry is disliked. Spam filters, bulk folders, and “report spam” features are educating consumers. Spam was a major concern for 89 percent of users in 2003, but fell to 85 percent in 2004 due to increased spam-fighting tools.

Is it possible to send permission-based business emails? Encourage your subscribers to add you to their “safe senders” list. The second and most important strategy is to make sure your email marketing service provider has good relationships with ISPs. This ensures that your email marketing campaigns reach inboxes rather than spam folders. Assuring that your email marketing software provider has strict anti-spam policies and follows Can-Spam guidelines.

4. Personalization and content

Business e-mails are not one size fits all.

DoubleClick found that email users were 72% more likely to respond to a business email that was tailored to their specific interests. This figure highlights the importance of allowing users to create their own interest groups and control their business email. The study found that coupons and household goods are the most popular interests.

Your coupon is only valid if the user opens the email. The study found that the “from” field name is the most compelling reason to open a business email. So make sure your company’s name is prominently displayed there. The “subject” line is also vital. Users prefer subject lines with discounts and news, followed by new product announcements and free shipping offers.

5. Who are my real consumers?

It’s past time for more businesses to recognize the importance of email marketing in CRM. You’re getting fleeced if your provider’s business email services don’t include detailed real-time tracking. Actual tracking allows you to see when a user opens your campaign, clicks on your link, and completes the purchase. By analyzing your users, you can improve your campaigns and make them more effective (several email service providers also let you compare the performance of your campaigns).

But many marketers are in the dark. Recent WebTrends research shows that only 5% of marketers are very confident in their ability to measure online marketing efforts, while 26% admit to “flying blind.” WebTrends attributes the lack of confidence to a lack of measurement knowledge, indicating that much work remains.

Email marketing is not the place for a blind shot. To achieve the same significant results as many other online and offline businesses, you must aim correctly and follow these critical rules of play.

As a digital marketing tool for small businesses, email is 40 times more effective than Facebook or Twitter at acquiring new customers. Plus, email marketing is affordable, and there is a platform for every type of business. Of course, email marketing works best when small business owners cultivate their email lists and send consistent, relevant messages, so creating compelling email marketing campaigns is essential.

While email newsletters are a great way to reach your audience, there are many other ways to use email marketing in your small business. Here are 10 non-newsletter email messages you can send to your list to keep it fresh and engage your customers.

1. Free Download Emails

A free download can help most businesses engage their email list. You can provide a template, a cheat sheet, a video tutorial, or even a computer or smartphone wallpaper. A free download can be used to thank current subscribers or to entice new subscribers. Just make sure your download is valuable to your subscribers and branded for your business.

2. Sharing of Company Announcements

Your first instinct may be that company announcements are boring and irrelevant to your subscribers, but there are many ways to make them appealing. Do you have a new product line? Give your subscribers a free trial. Are you announcing a company award? Offer a limited-time discount to your customers. Consider how to turn company news into something valuable for your customers by asking: what’s in it for them?

3. Special offers and Coupons

Who doesn’t love a good deal? Most people do, which is why special promotional emails are a great way to increase email list engagement. This type of email message also encourages subscribers to stay on your list. If they value this message, they are more likely to open your next one.

4. After-Purchase Check-In

Do you follow up with customers to gauge their satisfaction and ask if they have any questions about the product or service they purchased? A short but personal check-in email shows your customers you value them and care about their purchases. Consider including a link to your customer satisfaction survey in your message so you can collect data and customer feedback to improve your business over time.

5. Reminders for appointment

Sending reminder emails a few days to a week before an appointment is a great habit to get into if your business is service-based. These email reminders can help prevent no-shows while also providing added value to your customers. For example, you can provide a list of items needed for the appointment or links to documents that need to be completed.

6. Greetings for Birthdays & Anniversary

Sending birthday or anniversary emails to your subscribers is a great way to personalize your email campaigns. Increase engagement by celebrating the customer’s birthday with a free gift or discount. In a restaurant or a popular birthday party location, you can send parents messages offering a free dessert, special toy, or a discount for their child’s birthday party.

7. Invitations for Events

Do you regularly host or attend business events? Getting your customers there often determines the event’s success. Don’t assume your customers saw your flyer posted on the door as they left. Send them an email inviting them to the event.

8. Transactional Emails

Businesses that accept online orders must use transactional email messages. Order confirmation, order status, and shipping confirmation are transactional emails. If you run an e-commerce site, automate transactional emails at each stage of the order process. You can also include sales-boosting information like related products or top-sellers in these transactional emails.

9. Blog Post Digest to Customers

Sending out a weekly or monthly digest of the most recent posts is a great way to keep readers interested in your blog. The title and a sentence or two summarizing each post with a link to the full blog post are sufficient. Content with images gets more views than content without images, so if you use them in your posts, you should use them in your blog post listings as well.

10. Updates and New Releases of Products

Returning customers are the most cost-effective way to generate new business, so don’t be afraid to notify them when a product is updated or a new and better version is on the way. Create a dual-purpose email that announces a new release while offering an immediate upgrade discount.

Ensure that your contact information is easily accessible and that people can unsubscribe easily as required by CAN-SPAM rules. You may also want to include social media icons so you can connect with your customers on all platforms where your business is active.

Email, despite its age, has many advantages. Aside from the fact that anyone can send an email, it can improve ROI, audience communication, and click-throughs.

Here are 7 key benefits explained in detail.

1. Emails get 6x more clicks than tweets

Consider your blog marketing time. Do you prefer social media to email? I bet the former is greater.

The stats for social media marketing are easy to find. But email marketing stats are scarce.

For example, email accounts outnumber social media accounts online. That’s 3x more than Twitter and Facebook combined.

Email has a 3 percent click-through rate, while Twitter has a 0.5 percent click-through rate. Email gets 6x more clicks than Twitter.

With data like that, it’s easy to see where you should focus more.

2. Email marketing outperforms other marketing channels

It’s tempting to look to Twitter, Facebook, and Instagram for a good ROI. They’re popular and easy to reach.

However, email marketing still has the highest ROI. It outperforms other digital marketing methods. And the old media? There’s no comparison.

According to a Litmus survey of 372 marketers worldwide, email marketing has a 38:1 ROI.

It’s one of your best marketing weapons.

3. Your list is purposeful

A blog reader who wants to receive updates from you fills out the sign-up form and confirms their email address, giving you permission to contact them.

Those who do so do so because they want to hear from you. This increases their interest in your emails. They’re more open to your messages and ready to act.

4. Your email subscribers will share your content more

Growth comes from great relationships with your readers. They will help you promote your content.

Using your email list to communicate with your audience is a personal touch. You’re not talking to the masses on social media when you send an email to a subscriber. This makes them feel valued and important in your community.

Moreover, subscribers who feel connected are more likely to share your content. Email marketing fosters a sense of loyalty and trust that encourages social sharing.

5. Build a lifelong business asset

On the surface, it may not seem important, but your email list is something you can build for the future. Email marketing is timeless while social media is fluid.

Consider this. Building a social media following is like renting land. The ground is unstable and can shift at any time.

Consider the decline of Facebook’s organic reach and the death of Google+.

But with email marketing, you own the land. It’s a lifelong asset that you own.

6. Email is targeted

Signing up for your email list already shows intent, making it easier to target the right people for offers and products. You already know their interests (your blog niche).

Here’s where email segmentation shines. Segmenting your email list allows you to better target your subscribers.

Create highly targeted email campaigns that get more clicks and results by segmenting your list.

7. Over 5.6 billion email accounts exist globally

Did you know that email usage hasn’t slowed as many expected? In fact, as the internet has matured, so has the use of email.

In 2007, only 57% of Britons used email. In 2018, roughly 84 percent used email daily.

Globally, over 5.6 billion people have email accounts. This equates to 5.6 billion potential blog subscribers. However, compared to other marketing channels, that is still a huge number of email users.

A good content strategy, SEO, and email marketing strategy are far more important than mastering Facebook and Pinterest.

It’s not that social media isn’t important or effective, but without a solid foundation, content to amplify, and email strategy to convert, your social media efforts will be a waste of time and energy.

The most valuable asset you can build is an engaged email list. When it comes to promoting your products and services, 1000 email subscribers beats 25,000 Twitter followers every day.

Focus on building an email list of subscribers who want to hear from you, and social media will become a tool.

In short, if you’re struggling with how to deepen your engagement with this week’s social media tactic but lack a strategy to attract and capture email leads, focus on email marketing first.

Your e-mail campaign

A valuable eBook is a powerful tool in your email marketing arsenal that encourages people to give you their email address. Create or repurpose valuable educational content into an eBook, with a value-laden title, and use that as the foundation of your lead capture program.

It’s a math game. You must promote and highlight your eBook through blogging, guest posting, and social media participation to build links, traffic, and subscribers to your eBook and blog content.

These subscribers won’t all be hot prospects, but they’ll help you build momentum by sharing, linking, and otherwise supporting your marketing.

In addition to your free eBook, you should consider a weekly newsletter that provides ongoing value.

Building a following is the first step before focusing on conversion

• Place a lead capture form on every page of your website using your ESP’s form building tools. (At this point only ask for name and email.) This page should describe and promote your eBook and list all the reasons why a viewer should give you their email address. Make a series of emails using your ESP’s autoresponder feature that informs them about downloading the eBook and related topics on your blog and newsletter.

• Use a smart pop up form like Pippity for WordPress that can be programmed to focus on your offer.
• Some ESPs allow visitors to easily sign up for your email list. Integrating email capture into other actions is critical.
• Start spreading the word about your free eBook and newsletter.
• Trade newsletter plugs with strategic partners or close associates.
• Regularly promote your free eBook on social media.

There’s too much to do and not enough time. Don’t get distracted by the next shiny object until your email marketing list and follow-up are built.

Email marketing scares some small business owners. Writing an individual email is scary enough if you’re not a writer. Sending an email to an entire mailing list can be terrifying!

Fortunately, writing the perfect email isn’t enough. Even those of us who aren’t natural writers can excel once they’ve figured out the essential components.

Here’s how to write the perfect email.

1. Begin with a Catchy Headline

The average office worker receives 121 emails per day. That’s a lot of activity in one inbox, so you need to grab their attention right away.

The subject line is crucial. There are several ways to make your subject line stand out.

A catchy subject line may also include an emoji. Emojis aren’t appropriate for all businesses, but for some, it’s a fun way to stand out in a text-heavy inbox.

2. Copywriting Tips

Keep sentences short, avoid jargon and technical speak, and make your email offer clear. No one has time to read a thousand word email because we all get so many every day. Keep it to 250-500 words, and highlight the most important keywords. For example, bolding relevant text or including an image that draws the viewer’s eye to the message’s core.

This list of dos and don’ts will help you improve your copywriting skills.

3. Add Elements Other Than Text

Making a great email is all about standing out. Add elements beyond text are a great way to do that. Add a stunning photo, an informative infographic, or a quick video to your messaging.

If you go this route, set it up with a sentence or two and let the media do the rest. Include captions on images if needed to provide context. Subtitles should be included in videos so that people who can’t turn up the volume can still understand the content.

4. Adapt the Message

Personalizing email takes a few steps. Start by segmenting your lists. You can target different subsets of your population with messaging that is most relevant to them by categorizing your customers and prospects based on demographics (like age, location, or gender).

This doesn’t mean you have to reinvent the wheel for each group, but you can tweak the messaging to best appeal to them. Say you own a landscaping company. You have a big summer promotion: anyone who schedules regular yard work appointments gets 10% off each session.

This is great news for all of your customers, but you can segment your list to target specific groups. Assume you’ve segmented your list by current service types. For those who use your gardening services emphasize how you will keep their flowers blooming all season long at a fraction of the cost. “The only thing better than the smell of fresh-cut grass is saving 10% off your lawn care services this summer,” you can write in the email.

Rather than a generic “Hello there,” use merge tags to personalize the messages even more.

5. Close with a CTA

It’s time to wow your readers with relevant, personalized content and eye-catching visuals. One simple, clear call to action that ties in with the rest of the email will do.

If your email was about a current sale, include a link to your e-commerce site. If you’re offering a free ebook, include a “Get the book” link. Regardless, make sure the call to action is visually distinct from the rest of the email content.

6. Remember to make unsubscribe option available

Last but not least, allow readers to unsubscribe. It’s not only legal, but it can help you keep a clean email list. Your ISP may penalize you if your emails go to spam folders or are deleted without being opened. A clean email list ensures that your messages reach your most engaged subscribers.

Keep creating compelling marketing emails once you get the hang of it! Keeping in touch with your subscribers on a regular basis is the best way to stay top-of-mind.

You are not alone in wondering how to maximize your Facebook business page. A global business network with over 1.440 billion monthly active users. While some businesses simply have a Facebook page for the sake of having one, best practices can help you make the most of your Facebook business page.

Here are 9 ways to improve your Facebook page.

1. Add videos and playlists

Playlists can be created for videos uploaded to Facebook rather than embedded from YouTube. Improve your timeline visibility while promoting how-to videos and new product features.

2. Test the page header call-to-action button

A call-to-action button on Facebook pages is possible. If Facebook has enabled the button, you will see it on the bottom right of your Facebook page header. This is a great way to split test your calls to action. Start with “Watch Video,” “Shop Now,” and “Contact Us.”

3. Show other social media pages

Facebook business pages are a great way to promote other social media pages. Add Instagram, Pinterest, Twitter, and other social media tabs to your Facebook page to show off your company’s culture and brand. It not only shows who you are but also serves as a hub for all your social media activity.

4. Exclusive offers

Encourage people to revisit your Facebook timeline. Post giveaways and deals that expire in 24 hours. If you have already increased engagement on your page, try shorter expiration times like 60 minutes or having fans vote for a winner (e.g. the best selfie with the product).

5. Celebrate milestones

Inform your fans about your page’s activities to make them feel included. Use Google Analytics to track new fan locations. This increases the likelihood that they will like or comment on your post, which will appear on their timelines. You may get a like simply because you share a town with someone.

6. Contact other Facebook pages

Like other business pages and companies that you collaborate with or use their services or products. Liked or tagged pages often return the favor by liking or mentioning your page, which is free cross-promotion. Your own pages can be displayed as vertical tabs on the left.

7. Add a custom tab

Custom tabs require some coding but are worth considering for businesses with a large customer base. Include live chat, billing, policies, shipping, background information, subscriptions, signups for upcoming events, webinars, and downloadable content like ebooks or case studies.

8. Run a contest

One of the main reasons so many people use Facebook is for entertainment. Create a caption contest for a funny photo to keep fans entertained and gain new fans. Contests don’t always have to result in vouchers, discounts, or freebies.

9. A/B test engagement tactics

Begin testing which posts generate the most engagement. Start with a simple schedule and content type test if you have less than 10,000 likes or low engagement. It’s a good idea to post every Tuesday, Thursday, and Friday at a specific time with specific content. Swap out a weekday (e.g. Monday instead of Tuesday) and see what works better.

SEO – optimize your site

Manipulating search engine rankings is now a losing proposition. Instead, focus on making your site appealing to the search engine robots that will be crawling it. A tool like SEMrush can give you a full SEO audit and suggest fixes. Spending time on your site’s SEO is always worthwhile.

Contribute

Contributing to other websites is a great way to promote your own. While you write for a dozen major media outlets, the benefits are felt throughout the organization. And the traffic from these sites is huge.

Start small and work your way up to contributing. Also, you must improve your writing skills. You must write every day to achieve this. The more you write, the better you will become and the more likely you will be to contribute.

Email automation

Surprisingly, only 3–5% of businesses use marketing automation. Yes, the number is higher if only larger companies are considered, but this list is intended to help smaller companies compete. Don’t use marketing automation. Maybe the costs were too high or the task too difficult, but there is help. Small businesses will love the new low-cost marketing automation platforms like Autopilot and Hatchbuck. Then find a certified partner, like my firm, that can help onboard you and even waive the several thousand dollar kickoff fees.

That’s it! Now you need to set up email campaigns for everything. Automatic emails should be sent when someone fills out a form and/or signs up for a newsletter. Keeping in touch with your customers via email will keep them coming back to your site.

Make a quiz

Quizzes are a great way to engage your visitors. They’re also easy to promote on social media using the techniques described earlier. With Quizzr, you can create free quizzes to post on your blog and increase traffic.

A webcast or webinar

Your customers would come to hear you speak on any topic, regardless of your industry. How to create a fun and engaging presentation? Carol Tice has put together a fantastic webinar guide.

Exchange blog post on other sites

Syndicating your blog on other sites can help you reach new audiences. Search for blogs in your industry that have a similar size and audience to yours. Then you contact their editor or site administrator and ask if you can feature each other’s blogs and link back to the site. Duplicate content should be avoided, but this is a great way to attract new customers.

Make a podcast

If you’re afraid of presenting live or developing the right message, consider a podcast. Podcasts are a great way to share your knowledge and drive traffic to your site — but you must be consistent and promote them.

It will initially appear as if you are speaking into a black hole with no one listening. The more you promote your podcast on social media, the more people will listen to your future episodes.

Asking a guest with a large social following to help promote your podcast is another great way to increase your podcast audience. If you only ask, you’d be surprised who will join your podcast.

Email Separator (also known as Email Splitter) allows users to group email addresses. The email separator software sorts emails by domain. The email addresses are then sorted alphabetically within the domains.

How does an Email Separator Online Works?

Online email separator can both strip email addresses into one list and extract emails. You can also copy text from a website or another source and paste it into an email separator online software.

The separator would first extract the emails from the text, and then sort them by domain. Using an email separator online is simple. Simply copy the source code of an email-containing webpage and paste it into the email separator.

Next, select the domain and click split. For example, separating Gmail emails. So you select Gmail as the domain, then you click split, and you get a list of all the Gmail emails on the page. You can also sort the list alphabetically for your own convenience.

Benefits of Online Email Separator

Using an email separator online has many benefits. Here are a few:

1. The most obvious benefit is that it simplifies your life. If you send hundreds or thousands of emails per day, you know the pain of extracting emails from a long list. Using the email separator online tool has made the job easier, and you can have a separate list of emails that you can use whenever needed.

2. This software can extract email addresses from texts, source codes, websites, search engines, and local files, among other sources.

3. An Email Separator online tool runs in your browser and takes up no space on your computer. This software is powerful and can extract and separate emails in minutes. As well as multiple page loading threads.

4. Email Separator software is expensive and adds to your budget, but using an email separator online is freeware. It means that anyone can access this software and download it for free online.

The Best Low-Cost Email Marketing Tool

Email marketing is the act of sending commercial emails to your email subscribers who have agreed to receive them. In addition to following up on orders, email marketing can be used to build a community around your brand.

Instead of mass mailings, modern email marketing practices focus on consent, segmentation, and user personalization. Trying to find cheap email marketing software to run your campaigns without taking out a second mortgage?

If so, here are 5 best free email marketing tools:

1. Sendinblue

For starters, Sendinblue is a well-known name in email marketing. This is a full-featured email marketing platform with tools for creating, sending, and optimizing emails. It also has a generous free tier and several affordable monthly plans to choose from.

Sendinblue’s scalability makes it one of the cheapest email marketing software tools available. You can start with the free plan and upgrade as needed. Aside from that, having an unlimited number of subscribers is amazing.

This service also makes email marketing very simple, with many templates and workflows to help you get started quickly. Sendinblue has great deliverability rates for all campaign sizes.

2. MailerLite

While MailerLite is one of the most affordable email marketing software tools available, it still offers a comprehensive package. This service helps you create and send emails as well as design landing pages for interested recipients.

Overall, MailerLite is one of the best and most feature-rich options available. It helps you create emails, manage lists, and automate campaigns at a low cost. There are also email marketing tools and webinars to educate you.

It also helps you design pop-ups on your site to attract subscribers, as well as landing pages for those who open your emails. So it’s a great option for bloggers.

3. Cakemail

Small business owners should look for an email marketing tool designed specifically for their needs. Cakemail is exactly this. It is a tool designed specifically for small businesses.

It has some time-saving features and is one of the cheapest email marketing software options available. Each plan includes unlimited email sending and all platform features. There is also a 30-day free trial if you want to try out the service.

Cakemail is a great option if you want something simple and streamlined. While it lacks some of the more advanced email automation features, it makes managing your email list and creating campaigns a breeze. It’s a good choice for small businesses that don’t need advanced lead generation features and just want to pick recipients, write messages, and send.

4. SendGrid

Some of the tools introduced so far have streamlined and simplified email marketing. SendGrid, on the other hand, is ideal for gaining maximum control over the emailing process. It allows you to customize your personal emails as well as your campaign emails.

Even though SendGrid is one of the cheapest email marketing tools, it can get expensive if you have a lot of contacts to mail to. It’s ideal for smaller businesses and startups that don’t need to send a lot of emails but want lots of customization options. SendGrid is a good choice for developers because it has a custom API and good customer support.

5. Sendy

Finally, let us consider an alternative to the previous email marketing service providers listed above. Most email marketing solutions, including all four on this list so far, are SaaS tools that charge a monthly fee for use.

Sendy, on the other hand, is a self-hosted application (this is very much like WordPress). It then sends emails using Amazon’s Simple Email Service (SES). Sendy is the most affordable email marketing software on our list, especially if you need to send bulk emails.

It also gives users a lot of control and flexibility because they are not tied to a particular service. However, this is the least beginner-friendly option and requires the most effort to set up. So you may need a techie on hand to set up Sendy.