5 ways to speed up the creative process

A blank page—or art board—is both exciting and intimidating for a creative.

The possibilities are endless on both sides. Making your creative team’s work more efficient and strategic allows you to maximize their value to your organization while freeing up more time for great work. Here are five building principles:

• Gather and rank creative requests
• Standardize workflows
• Manage creative team demand
• Integrate existing tools
• Digitize review and approval

1. Gather and rank creative requests

The “hurry up and wait” cycle that sometimes occurs when working on creative projects can be avoided by giving your creative team a solid foundation. To do this, you can:

• Centralizing all requests
• Making creative briefs a habit

2. Standardize workflows

Standardizing workflows gives your creative teams a reliable and repeatable process to work in. To do this, you can:

• Creation of templates for projects
• Building of Smarter timelines

3. Manage creative team demand

Managing your creative team’s demand is more than just keeping them busy. It helps your creatives balance their workload and give each project their full attention. To do this, you can:

• Automating workflows to assign priority work
• Reducing meetings

4. Integrate existing tools

By integrating work management processes into Adobe Creative Cloud, you can meet creative teams where they are. To do this, you can:

• Real-time collaboration
• Creating and delivering work faster

5. Digitize review and approval

Automating feedback and approval reduces the amount of time projects spend in limbo and maximizes the creative process’ forward momentum. To do this, you can:

• Streamlining approval processes
• Reducing review cycles

Adobe Workfront enables you to prioritize creativity without sacrificing speed

The best creative work comes from creatives who can focus on high-value work. Give your creative team the time and space to do this with a work management app like Adobe Workfront that lets them:

• Work the way they want, with the tools they want, with Adobe Workfront and other Adobe apps.
• Provide work that meets your organization’s goals.
• Automate repetitive project management tasks like review and approval workflows.

With these systems in place, creatives can focus on creating.