In these days of Facebook and other kinds of social networking, keeping an email account may seem like a lost art, but it is still a professional venture worth considering, especially if you have an independent website that serves as a hub for your business (and if you don’t, you should). You can allow your consumers immediate access to contact you via email if they have any questions, comments, or issues during a sales transaction. As a “non-techie,” setting up an email account is one of the simplest things you can do. To put it another way, you won’t require any extra support to complete this work. All you have to do now is follow the simple steps below:
Maintain a consistent brand
You may be a one-man show right now, but do you intend to stay that way or expand your business?
If you haven’t done, you should give your company a name.
You can use your own name or a company name that has been registered.
To keep your branding consistent, if your website is Joshjoeconsulting.com, your professional email address should be Joshjoeconsulting.com.
Don’t go too fancy; stick to the basics
When thinking about how to put up a professional branded email address, keep the end goal in mind.
If you don’t intend to use your email account for sales, for example, you might be tempted to add a fun prefix or suffix, and that’s fine; do so.
As a business owner, you must think about your long-term objectives. If you intend to expand your company, a more conservative strategy than funnychic@domain would be preferable.
For the interest of your business, it’s sometimes best to remain with the familiar: not only does familiarity foster trust, but it also makes consumers more likely to remember your company’s email address.
When creating a professional email address, the standard is to use the following formats:
([email protected]) First name + domain
A first name and domain is the most common email format. This email address is straightforward and easy to remember. The only issue arises when there are multiple people with the same first name and the format must be broken.
([email protected]) First name + surname initial + domain
The second most popular choice is to select a domain name that combines a first name and a surname initial. When people need to send an email to a certain person at a company but don’t know their address, they generally try this combination following the first name + domain name combination.
Furthermore, the sender’s surname remains hidden with this professional email address type. This structure will also work for employee email accounts that are similar.
([email protected]) First name initial + surname + domain.
In comparison to the first two possibilities, this format is less likely to result in duplicate names. The disadvantage of this approach is that it reveals the surname.
([email protected]) Full name + domain
This is the professional email address format to use if you want to leverage your name as a brand.
In Conclusion
Finally, your professional email account is more than just a place to send and receive messages. It’s a lot more potent than that. Instead, it’s a marketing tool, as you’ve seen.
To increase sales, your professional email account must work on your behalf to establish confidence, and there are three crucial rules to follow:
- Maintain your brand’s consistency.
- Consider the criteria your firm will follow when creating business email addresses, both now and in the future as your company expands.
- Personalize your business email account to suit your needs.