Table of Contents
- Misleading Keywords
- Broken links
- Copied content
- No XML sitemap
- Content division
- Image optimization
- Content size and language
- No internal or external linking
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Misleading Keywords
Choosing keywords appears simple, but it isn’t. Nearly half of your website’s SEO is determined by keywords. There are two types of keywords: short and long tails. Short term keywords are easy to find but have the highest competition. Choosing long tail keywords will benefit you because the competition is low.
For example, the term “computer” is very popular and highly competitive. Computer store in New Delhi is a less searched but less competitive term. Beginners should target long tail keywords.
To find relevant keywords, use Ubersuggest, Semrush, Ahrefs, or Google Keyword Planner.
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Broken links
Your website’s backlinks and other internal and external links should work properly.
Broken links leave a bad impression on visitors. Your website’s bounce rate rises, and your Google ranking falls. So, test your website’s links to ensure they work.
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Copied content
An important factor for long-term website sustainability. Your posts must be 100% unique. We’ve seen many websites with the same content but slightly different words, and they’ve all crashed.
Some creators start using plagiarism remover tools and think they work. It only changes a few words and is still copied only. Don’t cheat on your own. Make your own unique content and you will surely rank higher on Google.
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No XML sitemap
Most bloggers, especially newbies, ignore the XML sitemap because they don’t know its value. The XML sitemaps force Google algorithms to crawl every URL on a website.
Nobody knows about your site and content until all URLs are crawled. Also, Google crawls your pages and makes them more visible to visitors. You must submit an XML sitemap to Google.
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Content division
Don’t write the article in the same style. Every paragraph should have headings. Cover various keyword-related topics with subheadings. Highlight important lines and keywords. Change the font size in each paragraph.
Finally, add some FAQs based on user-searched keywords.
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Image optimization
Do you know Google separates images??
That’s right. Image crawling by Google is indirect. You must optimize it for Google to see it. Image optimization also increases search engine reach and visibility.
Just rename the images on your website. Try to rename the images with extra keywords for your website. When all your images are keyword-based, Google will crawl them separately, increasing your rankings.
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Content size and language
It’s not about your website’s SEO, but rather the visitor’s perspective. Most bloggers believe that only posts of 2000-3000 words rank well on Google. But no. A blog post should be easy to read and provide the visitor’s needs. You can answer all visitor questions in a 600-word post. So, don’t worry about word count, just focus on quality. But the minimum word count is 500.
Now your language and writing style should be understandable. You must understand that the visitor seeks his solution, not yours. So write blog posts that are easy to read and comprehend.
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No internal or external linking
Including links in your post is a crucial aspect. But it’s a vital part of your SEO strategy.
Internal linking means including links to related content within each article. As a bonus, it will drive traffic to your other posts, increasing overall engagement.
External linking is adding links to other websites that have content related to your niche or post. Every blog post should have 1 internal and 1 external link.