Don’t hit “send” 500 times
In the beginning, you may have your email list containing ten people. Maybe less. At that level, it is not a big deal to put them all on BCC making use of your regular email address and service and sending it out. Once you have like hundreds, or even thousands of names on your list, the technical aspect of simply emailing them all will get complicated. Your standard Gmail account may likely be exhibiting some symptoms of stress thanks to Google’s new AI spam filters.
Most of the web hosts help newbie email marketers to take the next step in the technical sophistication by offering email services like the autoresponders, the multiple email boxes for your domain, the web mail, and other handy features for a marketer. A reputable service should fully abide by the GDPR data privacy requirements.
Most hands-on the HostGator reviews explain how you can set up email in a GDPR-compliant manner, as does the HG knowledge base also. As your list grows, it will eventually become too cumbersome for you to manage even with a web host’s resources. At that point, it is time to look into a full-fledged email marketing service like the Constant Contact.
Make use of the email format that works best for your audience
You need to think about your target audience. Are they more likely to open their email on a phone or on a laptop? Will the HTML slow down the loading time and motivate the reader to close and to delete the email? Will it also add anything of value to the email itself?
It is only you that can answer those questions, and a whole lot depends on the quality of the underlying code. As you are deciding, be aware that poorly-executed HTML will increase the odds that your readers will delete the email before finishing it. That also means they won’t be forwarding it to their associates.
The bottom line
Be ready and expectant to be horrified by the perceived complexity when you first dig into the idea of the email marketing. It can be somehow overwhelming but only if you are a rank newbie and you are trying to implement every tool and strategy at once.
Just start simple. Create a landing page, also drive traffic to it, collect email addresses as many as you can, and then send the list emails periodically. Lots of online marketers have been very successful by just doing nothing more than this.
Later you can start to figure out the autoresponder sequences, the list segmentation, and the conversion techniques. For now, take it easy, it is a step by step approach. Select one of those email marketing services that we have mentioned up there and then start taking action.
Many people have a free level or trial period. Ultimately, the only thing standing between you and your first email marketing campaign is just inaction. Change that by taking the bull by the horn, take action now. Good luck