Do you want more email subscribers? You are not alone. Email marketing is one of the best ways to increase sales and convert prospects.
Yes, you’ve succeeded in building your lead list. Now you have to persuade those who gave you their name and email address to engage with your business.
This task may appear daunting at first, but there are numerous ways to build trust with your subscribers and increase open rates. Today, we’ll talk about how to increase engagement and value from your email marketing strategy.
Ready? Let’s begin!
Welcoming of New Subscribers
When someone fills out your email registration form, send them a welcome email. Welcome emails have an impressive 82 percent open rate. That is, for every 100 emails you send, 82 people will open them and read them.
To put this in perspective, welcome emails have a much higher open rate than almost any other type of marketing email. So now is the time to establish rapport with your new subscriber and keep them opening your emails.
To get the most out of your welcome emails, set expectations. Tell your new subscribers who you are, how you can help, and how often you’ll contact them. People will open your emails if they know they will get more from you.
Include lead magnets in your welcome email. If someone signs up expecting a 30% discount, you can win them over by immediately delivering on that promise.
Let Users Pick Preferences
Make it easy for visitors to choose their preferences before and after joining your lead list to increase your open rate. Our signup form includes optional questions.
For example, we may ask visitors why they joined our list. This data helps us identify specific audience goals and pain points.
After joining your email list, your subscribers can customize their experience in many ways. Users can opt-out of specific types of emails, opt-in to receive relevant content, and choose how often they hear from your company.
In order to build accurate customer personas, you should adjust how users select their preferences.
Addition of Value with Personalization
Next, let’s discuss how personalization can enhance the value of your emails. Surprisingly, 80% of shoppers prefer businesses that provide personalized content and offers.
Create a personalized experience for each of your subscribers if you want to keep them engaged with your emails.
Include first names in your emails as an easy start. Many readers feel appreciated when a favorite company mentions them by name. You can even personalize promotions for visitors’ birthdays.
Special offers not only personalize your emails but also encourage sales. Birthday deals create a sense of urgency (FOMO). 60 percent of people say they bought something after receiving a FOMO-inspired offer.
Personalization should go beyond offers. Curate email campaigns with content that meets each reader’s needs and goals. Adding a personal touch to your email marketing strategy can significantly increase open rates.
Send the Right Emails
Timing influences whether people open your emails. Many studies have looked into when businesses should send emails to subscribers.
The best time to send an email is Tuesday at 10 a.m. (local time for your subscribers). There are times when subscribers seem more receptive to reading and responding to marketing emails.
Further research shows that Wednesday and Thursday are excellent emailing days. Aside from 10 a.m., the most popular times are 6 a.m., 2
Experiment with timing to find a schedule that works for your readers. When deciding when to send your marketing emails, keep in mind your audience’s habits. You can even ask for email preference when visitors fill out their initial subscription form.
Verify Deliverability
Finally, let us discuss deliverability. Why bother growing your email list if your subscribers can’t receive your messages?
Surprisingly, 21% of emails sent never reach their intended recipients. So you’re probably wasting time, money, and energy on people who will never see your emails.
The good news is that you can do several things to improve email deliverability. A valid IP address and server are required to send emails from your own server. Several tools exist to help you test your emails and improve their technical deliverability.
We also recommend cleaning your list twice a year. You should try to re-engage inactive visitors with a unique campaign. If you still haven’t heard back, remove them from your list. If you keep sending emails to people who don’t read them, they’ll likely end up in the spam folder, tarnishing your reputation as a sender.
Conclusion
Getting people to read your emails takes time, but it is worthwhile. If you’re struggling to increase your open rate, these suggestions will help you build a compelling email strategy that keeps subscribers engaged with your brand.