More than half of marketers are now employing AI in their digital marketing environments, according to a new Salesforce research. AI-powered tools are rapidly changing the digital marketing scene, according to this report. Let’s take a look at some of the areas of digital marketing that artificial intelligence has improved.
- Email Marketing
- Content Creation
- Searches
- Chatbots
- User Experience
Email Marketing
AI is also being used in email marketing on a big scale. With AI’s help, marketers can now send users hyper-personalized email marketing messages based on their preferences and actions. Conversion and engagement are both boosted as a result of this. Popular marketing platforms use AI techniques to mine customer data and find the best times and days of the week to send emails. Recommending frequency of viewing and content that people will appreciate is now easier thanks to advancements in AI technology.
Content Creation
There is no connection between artificial intelligence in content writing and spun content. It’s not about machines coming up with new ideas for specific types of material. However, AI can help with content curation based on facts and knowledge in some cases.
Articoolo and Quill are used by the likes of the Associated Press and Forbes to create clever AI systems. When data and keywords are entered into these programs, they generate original, high quality and well-structured content that is easy to read. It appears that human beings wrote this.
Searches
The way we search has undergone a profound transformation with the advent of AI and machine learning. Mobile voice searches and natural search results from search engines were the most affected by the new technology. AI breakthroughs in search are demonstrated by Amazon Echo, Google Home, Siri, and Cortana. You can use a button or your voice to conduct a search on these devices.
Chatbots
Artificial intelligence (AI) implemented in chatbots is a wonderful example of how technology may improve customer service interactions without the involvement of humans. Artificial Intelligence-powered Chatbots are being used by businesses to engage with potential clients. Automated responses to frequently asked questions by potential buyers are provided by chatbots.
Structured chatbots and natural language processing (NLP) chatbots are now available. If you have a list of frequently asked questions, a chatbot called a Structural Chatbot is the best option. Chatbots that employ NLP (natural language processing) and machine learning to decide the appropriate response to a user’s query are more complicated and intelligent. Chatbots are able to manage a large number of queries at once. Because of this, customer service wait times are reduced and customer satisfaction is improved.
User Experience
Brands are now customizing the online experience for their customers with AI-powered tools. AI algorithms comb through vast amounts of user data, such as location, demographics, devices, site behavior, etc., in order to generate relevant offers and content ideas. Personalization boosts sales and enhances customer satisfaction. The best example of how AI may improve user experience at scale is chatbots.
