No matter what industry or product you are in, digital marketing is the only way to go. If done correctly, digital marketing can help you reach your target demographic, build brand awareness, and promote your business
However, as new technologies and consumer preferences evolve, digital marketing trends shift. Customers’ attention spans are also dwindling due to daily exposure to excessive digital stimulation. Companies that want to win customers must provide appealing content.
Even if it is difficult to let go of old habits, updating your marketing methods can keep you current and competitive. Keeping up with the latest digital marketing techniques in 2022 will ensure that your company consistently meets customer expectations.
- Short-form video content
- Voice search
- Mobile marketing
- Visual search
Short-form video content
Consumers are abandoning cable TV. Instead, they enjoy Instagram Reels, YouTube Shorts, and Tik Tok.
Particularly popular are Tik Tok and Instagram reels. With over a billion users, these social media platforms are not slowing down. Due to the app’s popularity, many influencers have turned away from Facebook in favor of Tik Tok’s short video content.
Marketers are partnering with short video influencers to promote products to a younger demographic. Marketers can use influencers to target niche consumers who follow their favorite social media stars. A very effective strategy, given that 63% of customers aged 18-34 trust influencer endorsements over traditional marketing.
Voice search
With voice search, we can search for and interact with content on the internet. It’ll soon be part of our online experience. Voice control is already being used to order food, buy tickets, and browse for gifts.
The shift from text-based to voice-based searches will impact SEO significantly. To improve your chances of ranking high in voice searches, you should focus on two things: content optimization and website navigation.
Including keywords in your title, description, and headers helps with voice search. It also means using more natural speech when asking questions aloud.
Mobile marketing
Mobile marketing is unavoidable; over 90% of internet users own at least one mobile device. Mobile-friendly products and services will become increasingly important for all businesses as Generation Y and Z consumers grow in purchasing power.
Thus, mobile marketing strategies and mobile-friendly content will be vital this year. To keep up with this trend, rethink your website, social media, and email marketing designs and layouts.
Mobile-first marketing techniques include AMP (accelerated mobile pages) and designing for all devices. When it comes to optimizing your website, make sure the loading time is quick and the content is of high quality, as both impact the user experience and search engine results.
Visual search
Google Images and Pinterest Lens have revolutionized visual search. Instead of typing a search query, users can now point their phone’s camera at an object or landscape to get relevant search results.
Visual search platforms will recognize a dress’s brand and direct you to local retailers.
So, how can your business benefit from visual search?
Initiate by showcasing your products/services on your website and social media. Use keyword-rich tags to improve search engine rankings whenever you sharing photos
Make an image sitemap so search engines can index and find your photos.
Making your product photos more visible on visual search engines will increase conversion rates.