Everyone knows how valuable email addresses are. Having a large database of email addresses opens up new marketing possibilities. You can send emails to hundreds, if not thousands, of people to get your message seen.
Numerous studies have shown that email marketing works well for generating leads and paying customers. It can also help build a loyal web traffic stream, which is vital for bloggers.
Whatever the reason, the question is how to get email addresses. There are numerous ways to collect email addresses on your website. Some are more effective than others, depending on your site and its purpose.
If you want to know how to collect email addresses on your website, read on.
- Pop-Ups
- Integration of a Sign-Up Widget
- Scrolling Header Bars
- Landing Pages
- Move your form to the page’s end
- Side-Bars
Pop-Ups
Pop-ups are annoying, but they are one of the most effective ways to collect emails online. The trick is to use pop-ups correctly. People will leave your site if they are bombarded with pop-ups. If you place a pop-up when people are about to leave your site, you are more likely to get an email address.
Alternatively, someone can trigger a pop-up after a certain amount of time on your site. It should only appear once, so it is not intrusive. The fact that they stayed on your site for that long indicates they like what you have to offer. A pop-up at this point will increase the likelihood of the opt-in form being filled out.
Integration of a Sign-Up Widget
Your website can only collect email addresses if it has a form for visitors to fill out. People can type in their contact information and it will be saved and added to a mailing list in seconds.
Your mailing list and the form itself are both important considerations. Create an account with a mailing list management service like Sendgrid or Mailchimp to store all the email addresses you collect. The form itself should be attractive and require minimal input.
Scrolling Header Bars
A header bar is a small strip at the top of your webpage. A scrolling one, like the navigation on this page, will stay visible even if you scroll down, but with a field for an email address. The goal of these bars is to increase web traffic and sign-ups for your mailing list.
This concept is less intrusive and pushy than others. It’s more subtle, with only a few words and a button. Many sites have ‘Subscribe to our mailing list’ header bars with a box for people to enter their email. You should use more provocative text in your header bar to get more email addresses. A header bar that says ‘Subscribe for exclusive content’ is a great idea for a blog. Make this bar’s design stand out from the rest of the page.
Landing Pages
A landing page is another great way to collect contact information. This is the first page visitors see when they visit your site. Landing pages are frequently used when an online ad is published for a click. They click the ad and land here.
This idea requires you to design a landing page that encourages people to fill out a form and give you their email address. No need to be pushy here; the goal is to naturally persuade them to commit. Everything revolves around your opt-in form.
Next, consider the page’s content. Don’t fill it with useless information. In reality, you should clearly state what people gain by completing your form. Let them know what they’ll get, and then give them the beautiful form to sign up. It’s a tried-and-true method of capturing email addresses.
Move your form to the page’s end
This is another example of how the placement of your subscription/opt-in form matters. To use this idea, simply move the form to the bottom of your webpage. It can even be in the footer if desired. This gives your web traffic a fairly normal-looking page. Neither are there pop-ups, nor is it a dedicated landing page. As a result, they do not feel bombarded or compelled to give you their email address.
After engaging with your content, they scroll down the page to find the contact form. They’re more likely to fill out the form now because they’ve visited your page and scrolled down, indicating they liked your content. It’s far more effective than having the form above the content. Maybe the best way for bloggers to build a mailing list. It also works well if your company has a blog. Put your form at the end of your blog post for better results.
Side-Bars
Instead of a top bar, you could add one to the side. This is a cool way to use our SG Widget. Our sidebar widget allows you to display an opt-in form on the side of your web pages. So, people can still read your content, but there’s a neat little form beside it that might catch their eye.
Sidebars work well because they are not intrusive and do not disrupt the user experience. This is vital when collecting email addresses, as people dislike being pestered. The opt-in form almost seems to complement your content, which can help increase sign-ups.