Email, despite its age, has many advantages. Aside from the fact that anyone can send an email, it can improve ROI, audience communication, and click-throughs.
Here are 7 key benefits explained in detail.
1. Emails get 6x more clicks than tweets
Consider your blog marketing time. Do you prefer social media to email? I bet the former is greater.
The stats for social media marketing are easy to find. But email marketing stats are scarce.
For example, email accounts outnumber social media accounts online. That’s 3x more than Twitter and Facebook combined.
Email has a 3 percent click-through rate, while Twitter has a 0.5 percent click-through rate. Email gets 6x more clicks than Twitter.
With data like that, it’s easy to see where you should focus more.
2. Email marketing outperforms other marketing channels
It’s tempting to look to Twitter, Facebook, and Instagram for a good ROI. They’re popular and easy to reach.
However, email marketing still has the highest ROI. It outperforms other digital marketing methods. And the old media? There’s no comparison.
According to a Litmus survey of 372 marketers worldwide, email marketing has a 38:1 ROI.
It’s one of your best marketing weapons.
3. Your list is purposeful
A blog reader who wants to receive updates from you fills out the sign-up form and confirms their email address, giving you permission to contact them.
Those who do so do so because they want to hear from you. This increases their interest in your emails. They’re more open to your messages and ready to act.
4. Your email subscribers will share your content more
Growth comes from great relationships with your readers. They will help you promote your content.
Using your email list to communicate with your audience is a personal touch. You’re not talking to the masses on social media when you send an email to a subscriber. This makes them feel valued and important in your community.
Moreover, subscribers who feel connected are more likely to share your content. Email marketing fosters a sense of loyalty and trust that encourages social sharing.
5. Build a lifelong business asset
On the surface, it may not seem important, but your email list is something you can build for the future. Email marketing is timeless while social media is fluid.
Consider this. Building a social media following is like renting land. The ground is unstable and can shift at any time.
Consider the decline of Facebook’s organic reach and the death of Google+.
But with email marketing, you own the land. It’s a lifelong asset that you own.
6. Email is targeted
Signing up for your email list already shows intent, making it easier to target the right people for offers and products. You already know their interests (your blog niche).
Here’s where email segmentation shines. Segmenting your email list allows you to better target your subscribers.
Create highly targeted email campaigns that get more clicks and results by segmenting your list.
7. Over 5.6 billion email accounts exist globally
Did you know that email usage hasn’t slowed as many expected? In fact, as the internet has matured, so has the use of email.
In 2007, only 57% of Britons used email. In 2018, roughly 84 percent used email daily.
Globally, over 5.6 billion people have email accounts. This equates to 5.6 billion potential blog subscribers. However, compared to other marketing channels, that is still a huge number of email users.