63 percent of marketers say driving traffic and leads is their biggest challenge. Starting a podcast is a low-cost way to increase leads, traffic, and ultimately revenue.
Podcasting will help you gain exposure and brand trust. How to turn loyal listeners into customers. Podcast listeners often form strong bonds with the hosts of their favorite shows. Your listeners will buy from you if you use your podcast to build authentic relationships.
Using podcasting to grow your business requires some thought. I’ll start with the most important aspect of a successful podcast—connecting with your listeners and building trust.
1. Build Brand Trust
To build brand awareness and trust, you must first connect with your listeners personally. Don’t turn your podcast episodes into commercials. Instead, focus on building strong relationships that can help your business grow.
So, to build brand trust, you need to “show” them the real you. A person they can relate to. Not offering engaging and unique content will quickly erode your following.
But being vulnerable and sharing difficult personal situations and how you overcame them can build trust and loyalty.
You can passionately share your knowledge and niche expertise to help them understand your business once you have connected with your listeners.
This should help them internalize your passion for your brand.
Overall, sharing high-quality content with a genuine voice will help your podcast grow.
2. Encourage Listeners to Your Podcast
You’ve probably discovered a podcast you like. Did you notice the host promoting a special offer during the episode? This is a great way to increase sales and build a loyal following.
A unique offer or discount on the products you promote is a great way to grow your fan base and business.
Everyone wants a bargain, so why not reward your listeners by giving them something exclusive to your show? Customers will return if you use this method to promote different deals (not just one offer per episode).
3. Appear on Other Podcasts
You are the best brand and business spokesperson. The company and product vision are unique.
Being a guest on other podcasts is a great way to promote your business and build your own podcast audience.
Ask to be featured on podcasts in your niche.
In your pitch, explain why you should be a guest on one of their shows and how you can help their listeners.
Describe your credibility as a guest and how you can promote their show. You must convince them of your worth.
4. Convert Your Podcast into YouTube Videos
According to Wyzowl, 85% of businesses use video for marketing, and 80% of video marketers say it has increased sales. YouTube is currently the most popular video platform and should be included in your podcast marketing plan.
This is a great way to expand your audience and promote your business.
Many people use YouTube to find answers to questions or to learn more about a topic of interest. And they may run into one of your episodes while browsing.
If they liked your show, they can subscribe and follow you on YouTube. Best of all, YouTube videos are easy to share or embed on your website to increase referral traffic.
5. Increase Traffic to Your Website
A podcast can increase traffic to your website, increase awareness of your products or services, and increase sales.
Always include links to your website and creative call-to-actions in your episodes.
For example, the YouTube description is a great place to include your link and encourage viewers to visit your website. You can ask your viewers to like and subscribe to your channel at the start and end of each episode.
Remember to ask your listeners for feedback on a new feature or product you’ve added to your website. Curiosity and desire to contribute can lead them to click on your link to learn more. They may also choose to comment directly on your YouTube videos, increasing your organic reach.
Also, include a lead capture form on your website to collect email addresses for future marketing campaigns. With personalized offers, you can increase sales.
Conclusion
That is my top 5 tips for using a podcast to grow your business. Podcasts are a low-cost way to connect with your audience and build a loyal following. An entrepreneur’s marketing strategy should include podcasts. You can build strong personal relationships with your listeners through podcasts, which can lead to loyal and repeat customers.