- Testing
- Copywriting
- Creativity
- Focused on meeting deadlines
Testing
In order to succeed as an email marketer, you must have a firm grasp on the testing process, data analysis, and implementation.
Test-taking should be welcomed with nothing less than full enthusiasm. The creative aspects of marketing and copywriting need to be weighed against the practical considerations of running a business, and testing does just that. It’s also the best way to eliminate bias and make data-driven decisions about your email marketing strategy.
For the same email, ten different people will likely come up with ten different subject lines, each with their own justification for why they think it’s the best. You can learn which ones have the greatest effect on metrics like open rates, clickthroughs, and conversions by testing them.
Validation requires a body of knowledge and expertise that builds over time. More information about what works and how customers react will become available as your testing progresses.
Copywriting
Another marketing standard, this one has a version that is tailored specifically for email. Writing emails for marketing and sales purposes requires a unique combination of creativity on the front end and scientific rigor (in the form of data, testing, and other such activities) on the back end.
Email, in contrast to some other written forms, has no hard and fast rules. In general, its accepted wisdom that emails should be concise. We anticipate the need for a “subject line” and other standard features. Aside from that, there is no clear organizational structure.
Successful modern email copywriters know that “writing” often involves more than just words. It’s true that words matter; in the hands of a data-driven marketer, even a single word can make all the difference. However, in modern times, you may expand your vocabulary to include non-textual elements like emojis and memes.
Creativity
Email marketing, like all forms of advertising, requires a certain amount of creativity. As a matter of fact, it is crucial with email because customers get so many messages.
The most effective email marketers are always thinking of fresh ways to reach their audience and engage them in ways that will surprise and delight them. Ingenious sales pitches and innovative marketing strategies win over consumers. The status quo won’t cut it; you need to always be trying something new.
Creativity, likewise, can take many shapes. It’s not just a catchy ad slogan or witty turn of phrase. It is also how you utilize technology and data in inventive and novel ways.
Focused on meeting deadlines
Email marketing never ceases, particularly in an e-commerce or B2C context. It is difficult to keep track of all the important dates and corresponding deadlines on a calendar that is constantly updated.
Email marketing superstars rise to the challenge and disprove the stereotype of the disorganized creative professional.
Whether it’s a sale, Black Friday, or any other event-driven campaign, you must be able to hit your mark on the calendar because your emails must reach your customers’ inboxes on time to have any chance of having an impact.
