Automated emails are a great method to keep your brand in front of your customers, while also saving you a lot of time and effort. In order to meet the needs of your customers and deliver value, you can automate your emails. Instead, you can send customized, timely messages to your prospects when they experience a specific occurrence. Here are five thing ways to improve lead nurturing campaign with email automation:
- Having a Purpose
- Great Content and the Call-to-Actions are compelling
- Personalization
- List Segmentation
- Recalibrate, Reconsider, and Refocus
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Having a Purpose
The purpose of each automation should be clearly stated. Referrals, endorsements, and scheduling of demonstrations are just a few examples. If you don’t have a specific goal in mind, you’ll be sending out a lot of spam or unsubscribes.
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Great Content and the Call-to-Actions are compelling
Only a small number of email addresses are needed for the purpose. You should focus on acquiring the email addresses of people who are most likely to engage with your brand. Having a good service or product is no longer enough in today’s overcrowded market. You must provide them with helpful, instructive, and interesting content. In exchange for your educational resources, customers are more likely to click your call-to-action (CTA) button and offer their personal information when your content is outstanding. If your automation is fantastic but you don’t collect any data, it will be pointless. There should be more “freebie” CTAs than those demanding information exchange when it comes to gated content.
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Personalization
Template-based automated emails can still be customized. When creating these emails, remember to include essential personalization markers like your name, product interest, and the name of your company. In order to put data from your CRM into the relevant email before it is sent, personalization tokens are an excellent tool. They’re a good place to start when it comes to personalizing your emails, but the possibilities are virtually endless.
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List Segmentation
An excellent beginning point is to group your contacts according to the types of customers you’re trying to attract. If you haven’t already, download this guide to get started with buyer personas. Don’t be afraid, however, to go deeper into the subject matter.
For an automated email that doesn’t require a call to action, double and triple check the segments that are being used to send the email. It’s easy to forget that email automations are running in the background once they’ve been set up. However, nothing irritates leads more than an overflowing inbox.
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Recalibrate, Reconsider, and Refocus
Once your automations have been running for a while, you should start checking on the statistics they produce on a regular basis, such as open rates, engagement rates, and spam rates. Customer preferences, dislikes, and fashions shift throughout time. As a result, automations that worked effectively a few years ago may not work so well now. Use these insights to navigate the ever-changing demands of your customers.