Is SMS Marketing more effective than other forms of marketing? This may appear to be a trendy topic among marketers all over the globe. The majority of marketing channels have been around for decades, but the growing use of mobile devices has significantly altered how marketers view these possibilities in their marketing strategies.
SMS marketing is a well-known method of reaching out to end users with precise and focused messaging. Below is a compilation of statistics that compares SMS marketing to other forms of marketing in order to give you a sense of their present status as a viable marketing strategy.
Open Rate
90 percent of SMS marketing messages are opened.
Other types of marketing have a 30 to 35 percent open rate.
These figures offer no room for discussion, as your customer is almost certain to see your SMS message.
It’s all about the quantity.
The fewer the text messages, the better.
The more emails or advertisements you send, the better.
This is something we don’t have to consider twice. Consider how you handle your messages and emails. If you receive emails from the same address frequently, there’s a good chance you’ll just open them once. Nobody tolerates undue disruption when it comes to messages. The purpose of a text message is to convey important information in a concise manner, which is exactly what people expect from marketing messaging.
Nature of the SMS/Campaign
For text messages and any other type of marketing, the message’s nature is critical. For example, if you want to send your consumers an offer or a discount, SMS Marketing is the way to go. When it comes to discounts and deals, no other medium of marketing will have the same impact as SMS messaging.
CTR (Click-Through-Rate)
SMS marketing’s click-through rate (CTR) is 40%.
Other types of marketing have a CTR of 7 to 10%.
Because of the widespread usage of mobile phones in the industry, every marketer is taking SMS Marketing seriously. Mobile phones, like data bundles, are affordable and accessible to everyone.
As a result, the likelihood of the end-user visiting the link delivered through message, assuming it is relevant to their interests, is much higher currently than it has ever been.
Regardless of what you say, an SMS will always find its way into the inbox of your customer. Finally, it is safe to state that SMS marketing outperforms all other methods. Have you given it a shot yet?
Conclusion
Right away, SMS marketing is more effective than practically any other channel. Even unoptimized SMS campaigns can outperform even the most well-designed email efforts. Subscribers are well worth the effort, even if you have to jump through a few hoops to get them.
SMS can blast anything else out of the water with a little tweaking and the appropriate moment. However, you must respect the customer and adhere to the channel’s rules. Your marketing efforts are doomed, just like any other channel, if someone considers your messages as spam.