Have you spent a lot of time and money on your website but no sales?
Many people and businesses want to make money from their websites.
It’s possible you’re making content marketing errors that are preventing your site from generating sales.
Let’s change that by exploring content marketing strategies that increase sales.
Build trust
When people buy something online, they run the risk of losing money, getting harmful content, or having their data misused. It penalizes spammy content marketing tactics like keyword stuffing.
Create content that shows your authenticity to build trust with your audience and search engines.
Produce well-researched, accurate, and informative content. Post content regularly, as infrequent blog and social media posts indicate inactivity.
Use a blog SEO and writing checklist to create valuable content. Building trust and demonstrating your website’s security will increase sales.
Provide solutions
You may believe that to increase sales, your content marketing should encourage purchases. But push marketing often turns people off.
Instead, focus on ‘pull’ marketing by writing helpful blog posts that don’t directly solicit sales.
Creating optin popups for websites is one of my businesses. But most of our blog posts are about creating conversions.
Such content increases our website’s traffic. People learn more about lead generation and eventually decide to buy our product.
Make checkout easier
While this is more of a web design tip, content marketing also helps ease online purchases.
Label your buttons with text. Your purchase buttons should say ‘Complete your purchase’ rather than ‘Buy’ or ‘Checkout’. Industry and target market dictate. So test and research the best shopping cart button text.
Use simple language on product pages and include information like shipping and delivery charges.
Don’t leave your customers hanging after a purchase. Create a thank you page where users can learn more about their new purchase. Redirect users to the course page if you sell online courses. Also, send a follow-up email with instructions on how to use your product.
After a sale, simple content marketing strategies like these build trust. They simplify the purchasing process and direct your customers to act immediately.
Educate your audience
People may not buy from your website because they are unsure what to do with your goods and services.
They don’t understand your product’s benefits or how to create them.
Offering of free trial
Buying something puts money into a product that may not be good for you.
It deters people from trying a product. To overcome this, offer a free week or 30 day trial of your product.
You can also ask for a purchase with a 30-day money-back guarantee.
These measures reduce risk and help customers complete purchases.
Make customer education a priority
Customers who know how to properly use our products will see positive results and remain loyal to us.
Making educational content can help your customers achieve their goals with your products.
Create YouTube videos, blog posts, articles, and even an online course. Knowledgeable customers will spend more money with you.
Conclusion
Any website can generate sales and revenue. To achieve this, you must follow specific content marketing best practices.