When it comes to sales, more isn’t always better. If a proper system isn’t in place, adding more won’t help. You’re only adding fuel to the fire.
Here are six signs that your sales team needs help with their sales strategy plan.
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- You’re unsure if you have the right ICP
- You can’t find companies that fit your ICP
- Your sales reps are looking for contact info
- The sales operations team’s CRM data is outdated
- Your CRM data has typos and errors
- Marketing can’t retarget accounts for demand generation
1. You’re unsure if you have the right ICP
You’ve created an ideal client profile (ICP) and found companies that fit it, but what if your product isn’t selling? Change your ICP if necessary. Many businesses must change their sales strategies to increase sales.
For example, Silly Putty was created as a military replacement rubber. But the military wasn’t the best client for Silly Putty. They were. Like Silly Putty, you may have to reinvent your ICP.
2. You can’t find companies that fit your ICP
Maybe you’ve found the right ICP now. Your target market is clearly defined without being overly specific. So why can’t you find interested companies?
Lead generation is difficult in some fields. Professional help with lead generation can be extremely beneficial if you work in one of these fields. In addition, you may need a strong first customer to provide a positive case study and reference.
3. Your sales reps are looking for contact info
You may find companies, but your reps may not be able to contact them. You need up-to-date contact information for company decision-makers.
Rethinking your sales strategy can help you find the right contact information for your prospects.
4. The sales operations team’s CRM data is outdated
Even with good contact information, leads can go stale in a few months, ruining a great opportunity. If your leads are quickly stale and your operations team has outdated data in the CRM, it’s time to rethink your lead generation strategy and sales outreach timing.
5. Your CRM data has typos and errors
Human error also causes inaccurate CRM data. Even the best workers occasionally misspell or misunderstand formatting rules, slowing down a sales team. These typos and mistakes are often avoided by a professional who can help you reinvent your sales strategy.
Human resource professionals can help you incentivize quick, accurate work when you get help with your sales strategy. Remember that a successful strategy covers all bases.
6. Marketing can’t retarget accounts for demand generation
You can’t always retarget a client who has already purchased from you. This can be extremely frustrating, and many talented salespeople waste time trying to generate demand from past clients.
A successful sales strategy includes a plan for keeping in touch with clients after a sale so you can reach out with new offers later. If you don’t already have one, make one up.
If you’ve read through this list and noticed one or more of these signs in your sales team, it’s time to rethink your sales strategy.