{"id":934,"date":"2022-04-18T20:00:34","date_gmt":"2022-04-18T20:00:34","guid":{"rendered":"https:\/\/lite1.4.siitgo.com\/blog\/?p=934"},"modified":"2022-04-18T20:00:34","modified_gmt":"2022-04-18T20:00:34","slug":"features-and-benefits-of-tiktok-marketing","status":"publish","type":"post","link":"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/","title":{"rendered":"Features and Benefits of TikTok Marketing"},"content":{"rendered":"<p><img src=\"https:\/\/balancemarketinggroup.com\/wp-content\/uploads\/2020\/11\/BMG-blog-post-TikTok-cover-pic-scaled.jpg\" alt=\"See the source image\" \/><\/p>\n<p>TikTok&#8217;s ad management platform has been live for about a year. The growth of TikTok as an online advertising platform has dispelled any doubts.<\/p>\n<p>So you know TikTok deserves a marketing budget. But why invest in a TikTok strategy if everyone else is?<\/p>\n<p>Read on for compelling reasons and ad features to pursue TikTok or to double down if you already are.<\/p>\n<ul>\n<li>TikTok&#8217;s Superior User Engagement<\/li>\n<li>Branding<\/li>\n<li>Spark Ads<\/li>\n<li>Auction Insights<\/li>\n<\/ul>\n<ol>\n<li>\n<h4>TikTok&#8217;s Superior User Engagement<\/h4>\n<\/li>\n<\/ol>\n<p>It is the high user engagement that makes TikTok stand out.<\/p>\n<p>The average TikTok user spends 87 minutes per day (as of April 2021). That&#8217;s a lot of time for brands to exploit.<\/p>\n<p>TikTok&#8217;s content is also highly interactive. Brands get a captive audience that actively engages with the content rather than passively watching it.<\/p>\n<p>The growing list of TikTok features invites users to add their creative touch to the content they consume, unlike YouTube, Facebook, or Pinterest.<\/p>\n<p>With its lens feature, Snapchat approaches TikTok&#8217;s interactivity. But 52% of TikTok users don&#8217;t use Snapchat. That&#8217;s a big audience that wouldn&#8217;t be reached otherwise if not for TikTok.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Branding<\/h4>\n<\/li>\n<\/ol>\n<p>Use Brand Effects to distinguish your ads. This is an AR feature for video overlays, like Snapchat lenses.<\/p>\n<p>But it&#8217;s designed to highlight brand-specific elements.<\/p>\n<p>However, this flexible feature can be applied to other verticals such as travel or automotive.<\/p>\n<p>Using this feature will increase engagement, brand recall, and the likelihood of your content being shared.<\/p>\n<ol start=\"3\">\n<li>\n<h4>Spark Ads<\/h4>\n<\/li>\n<\/ol>\n<p>Spark Ads are one of TikTok&#8217;s newest ad formats. Unlike other formats, this one relies on organic social content rather than advertisers&#8217; own video content.<\/p>\n<p>Sponsor organic content with Spark Ads. Rather than creating new content and researching its viral potential, brands can sponsor existing content that has already gained traction.<\/p>\n<p>While this solution is best suited for mid- or upper-funnel audiences, it is still a great marketing tool.<\/p>\n<p>Spark Ads bring together organic and paid social media. It also saves time and money by not requiring custom content development, which often results in costly delays.<\/p>\n<ol start=\"4\">\n<li>\n<h4>Auction Insights<\/h4>\n<\/li>\n<\/ol>\n<p>After your campaign goes live, check out TikTok&#8217;s auction insights.<\/p>\n<p>It&#8217;s a useful tool for analyzing campaign performance with graphs and metrics to help with optimization.<\/p>\n<p>To find it, go to View Data in the TikTok Ads Manager&#8217;s Campaign level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok&#8217;s ad management platform has been live for about a year. The growth of TikTok as an online advertising platform has dispelled any doubts. So you know TikTok deserves a marketing budget. But why invest in a TikTok strategy if everyone else is? Read on for compelling reasons and ad features to pursue TikTok or &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Features and Benefits of TikTok Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Features and Benefits of TikTok Marketing - Lite1.4 Blog<\/title>\n<meta name=\"description\" content=\"TikTok&#039;s ad management platform has been live for about a year. The growth of TikTok as an online advertising platform has dispelled any doubts. So you know TikTok deserves a marketing budget. But why invest in a TikTok strategy if everyone else is?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Features and Benefits of TikTok Marketing - Lite1.4 Blog\" \/>\n<meta property=\"og:description\" content=\"TikTok&#039;s ad management platform has been live for about a year. The growth of TikTok as an online advertising platform has dispelled any doubts. So you know TikTok deserves a marketing budget. But why invest in a TikTok strategy if everyone else is?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.4 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-18T20:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balancemarketinggroup.com\/wp-content\/uploads\/2020\/11\/BMG-blog-post-TikTok-cover-pic-scaled.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.4.siitgo.com\/blog\/\",\"name\":\"Lite1.4 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; Online Advertising Tutorials\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite1.4.siitgo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/balancemarketinggroup.com\/wp-content\/uploads\/2020\/11\/BMG-blog-post-TikTok-cover-pic-scaled.jpg\",\"contentUrl\":\"https:\/\/balancemarketinggroup.com\/wp-content\/uploads\/2020\/11\/BMG-blog-post-TikTok-cover-pic-scaled.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/#webpage\",\"url\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/\",\"name\":\"Features and Benefits of TikTok Marketing - Lite1.4 Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/18\/features-and-benefits-of-tiktok-marketing\/#primaryimage\"},\"datePublished\":\"2022-04-18T20:00:34+00:00\",\"dateModified\":\"2022-04-18T20:00:34+00:00\",\"author\":{\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/#\/schema\/person\/509c308d6cd1127d7a827468803ec0d2\"},\"description\":\"TikTok's ad management platform has been live for about a year. 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