{"id":885,"date":"2022-04-05T10:40:22","date_gmt":"2022-04-05T10:40:22","guid":{"rendered":"https:\/\/lite1.4.siitgo.com\/blog\/?p=885"},"modified":"2022-04-05T10:40:22","modified_gmt":"2022-04-05T10:40:22","slug":"email-remains-most-influential-marketing-channel","status":"publish","type":"post","link":"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/05\/email-remains-most-influential-marketing-channel\/","title":{"rendered":"Email Remains Most Influential Marketing Channel"},"content":{"rendered":"<p><img src=\"https:\/\/contentcreatorsplanner.com\/wp-content\/uploads\/2021\/05\/email-marketing-1.jpg\" alt=\"See the source image\" \/><\/p>\n<p>According to the Dotdigital \u2018Future of cross-channel marketing&#8217; report, marketers have an increasing number of options for channels and tools, but email remains the preferred channel for tailor-made experiences.<\/p>\n<p>While email is the most influential marketing channel (69%) in influencing customer purchase decisions, the results show that 70% of people will unsubscribe if they receive too many emails. Email is the most influential marketing channel, followed by social media and SMS.<\/p>\n<p>Brands must understand how their target markets want to be reached. While email is still important, brands should consider other ways to reach more consumers.<\/p>\n<ul>\n<li>Why Consumers Abandon Cart?<\/li>\n<li>Personalize<\/li>\n<li>Live chat boosts conversion<\/li>\n<li>Brand values are vital<\/li>\n<li>Loyalty for a price<\/li>\n<\/ul>\n<h4>Why Consumers Abandon Cart?<\/h4>\n<p>Shipping is the leading cause of cart abandonment. When asked why consumers abandon online shopping carts, 57% cited hidden shipping costs. In addition to being reasonable and expected by customers, retailers must make their shipping costs clearly visible. Clear communication is essential.<\/p>\n<h4>Personalize<\/h4>\n<p>People believe brands can improve their personalisation efforts. More than half of those polled believe their marketing emails are somewhat personalized, while a third believe they are not personalized at all.<\/p>\n<h4>Live chat boosts conversion<\/h4>\n<p>Customers want more in-person help via live chat on retailer websites. Most (56%) use it to seek advice. It is thus a critical tool in the purchase and conversion process that retailers should consider.<\/p>\n<h4>Brand values are vital<\/h4>\n<p>Surprisingly, more than two-thirds of Australian shoppers believe brands are not doing enough to demonstrate their values, with 30% citing sustainability as a factor in purchase decisions.<\/p>\n<h4>Loyalty for a price<\/h4>\n<p>Brands can use a loyalty program to build stronger and lifelong brand advocates. What about expected perks? Almost all shoppers (94%) want rewards\/discounts for loyalty. Customers clearly value reciprocity, and brands should keep that in mind when designing a loyalty program.<\/p>\n<h4>Reviews&#8217; role<\/h4>\n<p>Reviewing products or engaging with brands is important to 72% of consumers. Word-of-mouth was ranked second, with 79 percent of those polled likely to recommend a favorite brand to others. A positive customer journey is not enough. It&#8217;s about customers telling friends, family, and coworkers.<\/p>\n<p>To keep up with changing dynamics, a competitive market, and savvy customers, retailers must revisit their marketing strategy, says Aparna Gray, Dotdigital&#8217;s Asia Pacific marketing head.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the Dotdigital \u2018Future of cross-channel marketing&#8217; report, marketers have an increasing number of options for channels and tools, but email remains the preferred channel for tailor-made experiences. While email is the most influential marketing channel (69%) in influencing customer purchase decisions, the results show that 70% of people will unsubscribe if they receive &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/05\/email-remains-most-influential-marketing-channel\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Remains Most Influential Marketing Channel&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Remains Most Influential Marketing Channel - Lite1.4 Blog<\/title>\n<meta name=\"description\" content=\"According to the Dotdigital \u2018Future of cross-channel marketing&#039; report, marketers have an increasing number of options for channels and tools, but email remains the preferred channel for tailor-made experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2022\/04\/05\/email-remains-most-influential-marketing-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Remains Most Influential Marketing Channel - Lite1.4 Blog\" \/>\n<meta property=\"og:description\" content=\"According to the Dotdigital \u2018Future of cross-channel marketing&#039; 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