{"id":642,"date":"2021-12-13T11:41:41","date_gmt":"2021-12-13T11:41:41","guid":{"rendered":"https:\/\/lite1.4.siitgo.com\/blog\/?p=642"},"modified":"2021-12-13T11:41:41","modified_gmt":"2021-12-13T11:41:41","slug":"inbound-marketing-stats-to-prepare-you-ahead-for-2022","status":"publish","type":"post","link":"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/12\/13\/inbound-marketing-stats-to-prepare-you-ahead-for-2022\/","title":{"rendered":"Inbound Marketing Stats to Prepare You Ahead for 2022"},"content":{"rendered":"<p><img src=\"https:\/\/blog.thatagency.com\/hubfs\/social%20media%20trends%202022.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Inbound marketing is a comprehensive strategy that uses the power of discovery to increase website traffic. Essentially, it refers to all activities aimed at increasing your company&#8217;s online visibility to generate more leads and conversions.<\/p>\n<p>Inbound marketing replaces outbound marketing, which can be intrusive and disruptive. Inbound marketing, unlike outbound marketing, focuses on creating valuable assets that attract visitors to your website.<\/p>\n<p>In addition, inbound marketing strategies include topical blogging, social media campaigns, eBooks, and SEO-friendly web content. This thoughtful approach attracts and converts target customers to your business.<\/p>\n<h4>Contents<\/h4>\n<ul>\n<li>Some Facts About Inbound Marketing<\/li>\n<li>Inbound Marketing Stats to prepare you ahead for 2022<\/li>\n<\/ul>\n<h4>Some Facts About Inbound Marketing<\/h4>\n<p>Businesses today prefer inbound marketing over outbound marketing. Take a look at some inbound marketing stats to see why inbound marketing beats outbound marketing.<\/p>\n<ol>\n<li>Inbound Marketing Leads Are More Likely to Convert<\/li>\n<li>Inbound marketers generate more leads than outbound marketers<\/li>\n<li>It is also less expensive<\/li>\n<\/ol>\n<h4>1. Inbound Marketing Leads Are More Likely to Convert<\/h4>\n<p>Inbound marketing statistics show that SEO leads close at a rate of 14.6% versus just 1.7% for outbound. It just goes to show that more quality content you publish, the more trusted you become. And as trust grows, you can convert more leads into customers.<\/p>\n<h4>2. Inbound marketers generate more leads than outbound marketers<\/h4>\n<p>Content matters. And the more content you produce, the more likely your target customers are to discover your business. Businesses that use inbound marketing strategies generate up to 126% more leads than those that do not.<\/p>\n<h4>3. Inbound Is Less Expensive<\/h4>\n<p>Inbound marketing has a higher conversion rate and costs less per lead than outbound marketing. According to HubSpot&#8217;s inbound marketing data, inbound marketing costs at least 67% less than outbound marketing to acquire a lead.<\/p>\n<h4>Inbound Marketing Stats to prepare you ahead for 2022<\/h4>\n<p>Inbound marketing is the preferred method for marketing experts worldwide, as these inbound marketing stats 2022 show:<\/p>\n<ol>\n<li>82% of companies\u2019 say they actively use content marketing (HubSpot, 2021).<\/li>\n<li>95% of B2B consumers say content helps them trust a company (Demand Gen Report, 2016).<\/li>\n<li>Brand awareness is the primary goal for 49% of businesses using inbound marketing (Clutch, 2020).<\/li>\n<li>Engagement is the number one metric 36 percent of marketers use to measure performance (Altimeter, 2021).<\/li>\n<li>Search engines now refer more traffic than social media (25.6%). (Shareaholic, 2018).<\/li>\n<li>Marketers still prefer Facebook for content distribution (HubSpot, 2020).<\/li>\n<li>82% of marketers who blog see positive ROI from their efforts (Invesp, 2016).<\/li>\n<li>Multi-channel campaigns have a 90% higher customer retention rate than single-channel campaigns (Omnisend, 2019).<\/li>\n<li>Inbound marketing is 10X more effective than outbound marketing at converting leads (Invesp, 2016).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is a comprehensive strategy that uses the power of discovery to increase website traffic. Essentially, it refers to all activities aimed at increasing your company&#8217;s online visibility to generate more leads and conversions. Inbound marketing replaces outbound marketing, which can be intrusive and disruptive. Inbound marketing, unlike outbound marketing, focuses on creating valuable &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/12\/13\/inbound-marketing-stats-to-prepare-you-ahead-for-2022\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Inbound Marketing Stats to Prepare You Ahead for 2022&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing Stats to Prepare You Ahead for 2022 - Lite1.4 Blog<\/title>\n<meta name=\"description\" content=\"Inbound marketing is a comprehensive strategy that uses the power of discovery to increase website traffic. 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