{"id":556,"date":"2021-11-09T15:32:56","date_gmt":"2021-11-09T15:32:56","guid":{"rendered":"https:\/\/lite1.4.siitgo.com\/blog\/?p=556"},"modified":"2021-11-09T15:32:56","modified_gmt":"2021-11-09T15:32:56","slug":"how-to-run-a-successful-first-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/","title":{"rendered":"How to Run a Successful First Email Marketing Campaign"},"content":{"rendered":"<p><img src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2017\/03\/shutterstock_543080893.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Email is here to stay. Globally, there are 3.7 billion email users, with 4.1 billion expected by 2021. Also, people check their emails multiple times a day, so if you&#8217;re trying to market your business, an email marketing campaign can get your name into thousands of inboxes.<\/p>\n<p>But sending a promotional email isn&#8217;t enough. Every day, people are bombarded with promotional emails, many of which go unread. That&#8217;s why you need to make your emails stand out.<\/p>\n<p>So, where do you begin and how can you make your first email campaign a success? Let&#8217;s begin: Here&#8217;s how to start your first email marketing campaign that will increase engagement and sales.<\/p>\n<h4>Make an email list<\/h4>\n<p>You need people to have a successful email marketing campaign. That&#8217;s why you need to grow your email list to make money. With an email list, you can reach out to a large number of qualified prospects at any time. But how do you sign up?<\/p>\n<p>Using an exit-intent popup on your site is a great way to get more email subscribers. Consider offering a discount or other freebie in exchange for a potential customer&#8217;s email address. Building a large email list is the foundation of any email campaign.<\/p>\n<h4>Select an email marketing service<\/h4>\n<p>Once you&#8217;ve built up a large email list of subscribers, it&#8217;s time to launch your email campaign. Gmail and Outlook are not recommended for bulk emailing. That&#8217;s why you need an email marketing service. Consider MailChimp, Constant Contact, or ConvertKit.<\/p>\n<p>Using an email service provider gives you the ability to send bulk emails, manage your email database, and customize email templates. You&#8217;ll also be in compliance with CAN-SPAM laws.<\/p>\n<h4>Define your campaign&#8217;s goal<\/h4>\n<p>Before you send any emails, you must first determine their purpose. Not having a clear focus for your email marketing campaign will confuse readers. So, what is your campaign&#8217;s aim? Typical objectives:<\/p>\n<p>User education on your product\/niche<\/p>\n<ul>\n<li>promoting a product or sale<\/li>\n<li>Upselling customers<\/li>\n<li>Increasing blog\/social media engagement<\/li>\n<\/ul>\n<p>Pinkberry&#8217;s goal with this email campaign was to entice \u201cinactive\u201d users to return:<\/p>\n<p>Remember to decide &#8220;why?&#8221; and &#8220;whom?&#8221; Will you send this campaign to existing customers, new users, or your entire email list? Determine your campaign&#8217;s goal and design your emails accordingly.<\/p>\n<h4>Craft your email<\/h4>\n<p>Begin writing your email after deciding on your email marketing campaign type. The first tip is to write a compelling subject line that will entice recipients to open your email. To test your subject line, use a free tool like CoSchedule&#8217;s Email Subject Line Tester.<\/p>\n<p>Personalize your emails to each user; people will pay more attention if you say their name. It&#8217;s also important to design an email with a good mix of text and images. Emails should have a text-to-image ratio of 60\/40.<\/p>\n<p>Finally, keep your email campaign copy short, sweet, and full of personality. So you don&#8217;t have to scroll through a long email to get your point across. Instead of telling readers how great you are, focus on showing them how they will benefit.<\/p>\n<p>You&#8217;re now ready to send your first email campaign. Remember that once you hit &#8220;send,&#8221; you can start tracking your results, such as open rates and sales or registrations. When you measure your results, you&#8217;ll know what&#8217;s working and what isn&#8217;t, and you&#8217;ll know how to improve your next campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is here to stay. Globally, there are 3.7 billion email users, with 4.1 billion expected by 2021. Also, people check their emails multiple times a day, so if you&#8217;re trying to market your business, an email marketing campaign can get your name into thousands of inboxes. But sending a promotional email isn&#8217;t enough. Every &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Run a Successful First Email Marketing Campaign&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Successful First Email Marketing Campaign - Lite1.4 Blog<\/title>\n<meta name=\"description\" content=\"Email is here to stay. Globally, there are 3.7 billion email users, with 4.1 billion expected by 2021. Also, people check their emails multiple times a day, so if you&#039;re trying to market your business, an email marketing campaign can get your name into thousands of inboxes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run a Successful First Email Marketing Campaign - Lite1.4 Blog\" \/>\n<meta property=\"og:description\" content=\"Email is here to stay. Globally, there are 3.7 billion email users, with 4.1 billion expected by 2021. Also, people check their emails multiple times a day, so if you&#039;re trying to market your business, an email marketing campaign can get your name into thousands of inboxes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.4 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T15:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2017\/03\/shutterstock_543080893.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.4.siitgo.com\/blog\/\",\"name\":\"Lite1.4 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; Online Advertising Tutorials\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite1.4.siitgo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2017\/03\/shutterstock_543080893.jpg\",\"contentUrl\":\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2017\/03\/shutterstock_543080893.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/#webpage\",\"url\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/\",\"name\":\"How to Run a Successful First Email Marketing Campaign - Lite1.4 Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-run-a-successful-first-email-marketing-campaign\/#primaryimage\"},\"datePublished\":\"2021-11-09T15:32:56+00:00\",\"dateModified\":\"2021-11-09T15:32:56+00:00\",\"author\":{\"@id\":\"https:\/\/lite1.4.siitgo.com\/blog\/#\/schema\/person\/16e4de16539caa7355ab1fe1ec2fa8b7\"},\"description\":\"Email is here to stay. 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