{"id":523,"date":"2021-11-01T12:35:12","date_gmt":"2021-11-01T12:35:12","guid":{"rendered":"https:\/\/lite1.4.siitgo.com\/blog\/?p=523"},"modified":"2021-11-01T12:35:12","modified_gmt":"2021-11-01T12:35:12","slug":"6-brilliant-holiday-marketing-ideas-to-increase-sales","status":"publish","type":"post","link":"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/01\/6-brilliant-holiday-marketing-ideas-to-increase-sales\/","title":{"rendered":"6 Brilliant Holiday Marketing Ideas to Increase Sales"},"content":{"rendered":"<p><img src=\"https:\/\/www.bing.com\/th\/id\/OIP.pqZM9MqDZkNDQ8obfje5iwHaDt?pid=ImgDet&amp;rs=1\" alt=\"See the source image\" \/><\/p>\n<p>In light of the pandemic situation, it is important to note that online shopping is here to stay. People are shopping online for security reasons. It&#8217;s also convenient to buy a gift and ship it directly to the recipient if you can&#8217;t visit them.<\/p>\n<p>The real challenge is to entice both traditional and online shoppers. On top of that, your brand must stand out among a slew of competitors, both old and new.<\/p>\n<p>Use the following holiday marketing ideas to increase sales and profits.<\/p>\n<h4>Work with influencers<\/h4>\n<p>The holidays are the best time to partner with established and engaged influencers. Data shows that 8 out of 10 consumers bought after an influencer recommended it. This explains why for every $1 spent on influencer marketing, the average return is $18.<\/p>\n<p>Best yet? You&#8217;ll benefit long after the holidays. Ready to jump? Keep in mind the following when selecting and working with an influencer:<\/p>\n<ul>\n<li>They must be knowledgeable and passionate about the product, brand, or industry.<\/li>\n<li>Their values and target market should match yours.<\/li>\n<li>Engagement &gt; Fans. But don&#8217;t rely on likes. Observe how they respond to comments and other metrics like post shares and saves.<\/li>\n<li>Examine the results of past sponsored posts.<\/li>\n<li>Make sure they haven&#8217;t gotten themselves into trouble or partnered with your competitor.<\/li>\n<\/ul>\n<p>In addition, they must show why your products should be on their followers&#8217; holiday gift lists.<\/p>\n<h4>Take it a notch up with gamification<\/h4>\n<p>Incorporate game elements like points\/levels, challenges, rewards, leaderboards and badges to instantly increase customer engagement.<\/p>\n<p>Then there&#8217;s the social element. Players can&#8217;t help but brag about their achievements on social media to gain peer approval and affirmation.<\/p>\n<p>According to research, gamification can increase online customer activity by 68% and social sharing by 22%.<\/p>\n<p>So focus on \u2018achievement&#8217; to keep your audience engaged. At the same time, don&#8217;t make it too difficult or too easy for them to lose interest.<\/p>\n<h4>Go green for eco-minded customers<\/h4>\n<p>Holidays equate to wasteful consumption. According to Stanford University, Americans throw out 25% more trash from Thanksgiving to New Year&#8217;s than any other time of year.<\/p>\n<p>But people are becoming more eco-aware and conscious shoppers. This shift in their shopping habits is frequently reported in the media, forcing several brands to adapt.<\/p>\n<p>But you don&#8217;t have to do it overnight. See if it is economically viable. So be it if it all points to the urgent need for green initiatives.<\/p>\n<h4>Run contests on social media<\/h4>\n<p>One reason people enter contests is to win. Using this marketing strategy to attract new customers can be a great way to save money. People will flock in droves, generating excitement for your brand.<\/p>\n<p>Then make sure the contest prize is exciting and relevant to your target audience. You&#8217;ll also get quality entries from people who will interact with your brand after the contest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In light of the pandemic situation, it is important to note that online shopping is here to stay. People are shopping online for security reasons. It&#8217;s also convenient to buy a gift and ship it directly to the recipient if you can&#8217;t visit them. The real challenge is to entice both traditional and online shoppers. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.4.siitgo.com\/blog\/index.php\/2021\/11\/01\/6-brilliant-holiday-marketing-ideas-to-increase-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;6 Brilliant Holiday Marketing Ideas to Increase Sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Brilliant Holiday Marketing Ideas to Increase Sales - Lite1.4 Blog<\/title>\n<meta name=\"description\" content=\"In light of the pandemic situation, it is important to note that online shopping is here to stay. 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