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Email, despite its age, has many advantages. Aside from the fact that anyone can send an email, it can improve ROI, audience communication, and click-throughs.<\/p>\n
Here are 7 key benefits explained in detail.<\/p>\n
Consider your blog marketing time. Do you prefer social media to email? I bet the former is greater.<\/p>\n
The stats for social media marketing are easy to find. But email marketing stats are scarce.<\/p>\n
For example, email accounts outnumber social media accounts online. That’s 3x more than Twitter and Facebook combined.<\/p>\n
Email has a 3 percent click-through rate, while Twitter has a 0.5 percent click-through rate. Email gets 6x more clicks than Twitter.<\/p>\n
With data like that, it’s easy to see where you should focus more.<\/p>\n
It’s tempting to look to Twitter, Facebook, and Instagram for a good ROI. They’re popular and easy to reach.<\/p>\n
However, email marketing still has the highest ROI. It outperforms other digital marketing methods. And the old media? There’s no comparison.<\/p>\n
According to a Litmus survey of 372 marketers worldwide, email marketing has a 38:1 ROI.<\/p>\n
It’s one of your best marketing weapons.<\/p>\n
A blog reader who wants to receive updates from you fills out the sign-up form and confirms their email address, giving you permission to contact them.<\/p>\n
Those who do so do so because they want to hear from you. This increases their interest in your emails. They’re more open to your messages and ready to act.<\/p>\n
Growth comes from great relationships with your readers. They will help you promote your content.<\/p>\n
Using your email list to communicate with your audience is a personal touch. You’re not talking to the masses on social media when you send an email to a subscriber. This makes them feel valued and important in your community.<\/p>\n
Moreover, subscribers who feel connected are more likely to share your content. Email marketing fosters a sense of loyalty and trust that encourages social sharing.<\/p>\n
On the surface, it may not seem important, but your email list is something you can build for the future. Email marketing is timeless while social media is fluid.<\/p>\n
Consider this. Building a social media following is like renting land. The ground is unstable and can shift at any time.<\/p>\n
Consider the decline of Facebook’s organic reach and the death of Google+.<\/p>\n
But with email marketing, you own the land. It’s a lifelong asset that you own.<\/p>\n
Signing up for your email list already shows intent, making it easier to target the right people for offers and products. You already know their interests (your blog niche).<\/p>\n
Here’s where email segmentation shines. Segmenting your email list allows you to better target your subscribers.<\/p>\n
Create highly targeted email campaigns that get more clicks and results by segmenting your list.<\/p>\n
Did you know that email usage hasn’t slowed as many expected? In fact, as the internet has matured, so has the use of email.<\/p>\n
In 2007, only 57% of Britons used email. In 2018, roughly 84 percent used email daily.<\/p>\n
Globally, over 5.6 billion people have email accounts. This equates to 5.6 billion potential blog subscribers. However, compared to other marketing channels, that is still a huge number of email users.<\/p>\n","protected":false},"excerpt":{"rendered":"
Email, despite its age, has many advantages. Aside from the fact that anyone can send an email, it can improve ROI, audience communication, and click-throughs. Here are 7 key benefits explained in detail. 1. Emails get 6x more clicks than tweets Consider your blog marketing time. Do you prefer social media to email? I bet … <\/p>\n